Lacy Aishman
Holt,FL
Summary
Dynamic marketing leader with a proven track record at Interstate Batteries, enhancing dealer networks and slashing distributor costs by 76%. Expert in integrated marketing strategies and cross-functional collaboration, achieving significant sales growth and customer engagement. Skilled in CRM strategy development and market research, consistently delivering impactful results.
Overview
11
11
years of professional experience
Work History
Brand Activation Marketing Manager
Interstate Batteries
Dallas, Texas
01.2021 - Current
- Led cross-functional initiatives across Sales, Product, and Marketing to expand the dealer network, achieving measurable growth
- Streamlined the Point of Purchase (POP) process, reducing distributor costs by 76% while ensuring 100% delivery
- Directed programs like Speedway70, achieving 60% ROI and 15% year-over-year growth in registered dealers
- Developed and executed CRM strategies, improving customer segmentation and engagement
Marketing Manager
InComm Payments
Atlanta, Georgia
03.2015 - 06.2020
- Designed and executed multi-channel campaigns, increasing annual sales by 20%
- Conducted market research to inform strategic initiatives and enhance consumer targeting
- Directed cross-functional teams to deliver impactful projects on time and within budget
Account Manager
PaperStyle.com
Atlanta, Georgia
02.2014 - 03.2015
- Exceeded sales targets by 30% through strategic account planning and relationship management
- Delivered tailored marketing solutions to enhance client satisfaction and retention
Education
BBA - Marketing
University of North Texas
Denton, TexasSkills
- Seasonal Campaign Planning
- Integrated Marketing Strategies
- Cross-Functional Collaboration
- Brand Management
- Market Research & Analytics
- CRM Strategy Development
- Budget Optimization
- Customer Journey Mapping
Accomplishments
- Recognized as a 2024 Team Member of the Year nominee for leadership excellence.
- Achieved 15% year-over-year growth in brand engagement through innovative campaigns.
- Led 'Paint the Dealer Green' initiative, driving a 56% ROI and 12% sales growth.
- Successfully implemented customer-centric strategies, resulting in a 30% revenue boost.
Toolsandcertifications
Adobe Creative Suite, Google Analytics, Tableau, Salesforce CRM, HubSpot Content Marketing, Google Ads Certified, PMP
Timeline
Brand Activation Marketing Manager
Interstate Batteries
01.2021 - Current
Marketing Manager
InComm Payments
03.2015 - 06.2020
Account Manager
PaperStyle.com
02.2014 - 03.2015
BBA - Marketing
University of North Texas
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