Lacy Martin
Palm Coast,FL
Summary
Results-focused social media strategist with proven expertise in developing creative strategies, key messaging, and targeting to deliver content for variety of audiences across all channels. Eloquent spokesperson with proven experience serving as brands’ voice on social media channels, interacting with customers and public and growing engagement. Adept at at monitoring and utilizing content metrics and insights to better understand audiences and inform future marketing ideas, curation, and execution.
Overview
11
11
years of professional experience
Work History
Marketing Director & Business Development Director
Chiumento Law, PLCC
01.2023 - Current
- Responsible for driving the firm's strategic growth and enhancing its public image
- Developed and executed comprehensive business development and client services plans, effectively managing the annual marketing budget
- Oversee all public relations activities, negotiating advertising contracts, and maintaining a wide range of marketing materials
- Manage firm's online presence, including its website and social media accounts, while tracking and reporting on campaign effectiveness
- Also responsible for event planning, surveys, community engagement, and the strategic development of sister companies marketing efforts
- Hold a leadership role in fostering strategic partnerships and enhancing the firm's profile within the legal community and the broader community at large
Marketing Director
Flagler Veterans Day Parade
01.2023 - Current
- Volunteer initiative- I donate my time and expertise to the Flagler Veterans Day Parade
- An annual event where I sit on the committee to plan, execute and ensure the event runs smoothly and the public is well informed
Social Media & Marketing CEO
Lacy Martin Marketing
01.2023 - Current
- Experienced in spearheading social media management for five diverse companies
- I am adept at enhancing brand visibility and engagement across various platforms including Google Analytics, YouTube, Twitter, Facebook, and Instagram
- With a keen focus on content creation and strategic management, I have successfully bolstered brand recognition and awareness, contributing to measurable growth and audience engagement
Weekend Radio Personality & News Host
Flagler Broadcasting
01.2021 - Current
- Company Overview: Flagler County, FL
- Host two radio programs covering music programs, news bulletins, and programs relating to content around Flagler County
- Present 10-30 second advertising snippets of station, artists, and events within County, twice each hour for KIX Country 98.7
- Hosted WNZF 94.9 'The Flagler Voice', discussing different organizations and departments within Flagler County
- Manage content creation, scheduling, and recording for show, as well as updating podcast list for listeners
- Received significant praise and recognition for delivering public with news information on The Flagler Voice in creative and engaging manner
- Flagler County, FL
Founder and CEO
9/11 Memorial Tribute Climb INC. 501c3
01.2020 - Current
- Created a 501c3 in order to honor the lives lost on 9/11/2001
- I established a 501 in order to provide education and advocacy for the Florida Patriot Act signed into law by Governor Ron DeSantis in May 2023
- I established a stair climb at the Hammock Beach Golf Resort & Spa in 2020 and have been executing the event for 5 years now solely to provide a space for first responders and citizens to pay their tribute to lives lost
Marketing Director
Christmas with Community Heroes
01.2020 - Current
- Volunteer initiative- I market and run the committee event to ensure 100 kids received a healthy Christmas
- I coordinate volunteers to shop with the kids and help fundraise for the event
Campaign Manager (2024 Primary and General Elections)
Campaign Management for Elected Officials
01.2024 - Current
- Directed multiple campaigns for elected officials, focusing on content creation, data collection, and strategic messaging
- Managing email blasts, mailers, signage design, and location placements
- Utilizing voter data for geotracking to optimize outreach efforts
Marketing Media Manager
Flagler County Board of County Commissioners
01.2021 - 01.2023
- Company Overview: Flagler County, FL
- Serve as County’s media liaison and formal spokesperson, developing and implementing targeted content for various media platforms to grow brand and social media presence
- Drive public awareness of County’s programs, special projects, needs, and accomplishments by coordinating informational projects
- Create material for release on news media, periodicals, press releases, County website, and department brochures
- Oversee content development and public relations activities, including video, print, social media, and digital, for dissemination within Information and Creative Media Division
- Identify press opportunities through evolving needs and issues and control social media policy
- Published over twenty articles in Fire Chiefs Association Magazine, including several news releases in local newspapers including the Palm Coast Observer
- Drove optimization and increase of traffic to County’s website by creating effective, brand-visible social media strategy across multiple channels
- Partnered with Public Information Officer to lead all media relations activities as County’s spokesperson to local, regional, and national media outlets
- Built and launched social media channels, including Instagram, Twitter, and Facebook, for Flagler County’s Fire Rescue from ground up
- Flagler County, FL
Social Media Director
Damore, Delgado, Romanik, & Rawlins LLC
01.2014 - 01.2020
- Company Overview: Daytona Beach, FL
- Developed social media strategies to maintain law firm’s online presence, including identifying target customers, creating content, and scheduling posts
- Researched target markets and consistently monitored social media metrics to adapt content accordingly
- Updated firm’s social media accounts on Twitter, Facebook, and Instagram with relevant content that attracted new clientele
- Communicated with followers on social networks and responded to queries
- Spearheaded Aaron Delgado’s online campaign for Daytona Beach City Commissioner in 2016, facilitating public outreach, serving as candidate spokesperson, and coordinating email correspondence and social media management
- Daytona Beach, FL
Education
Master of Arts - Mass Communication & Public Relations
University of Florida
Gainesville, FLBachelor of Science - Legal Studies
University of Central Florida
Orlando, FL01.2012
Skills
- Microsoft Office Suite
- Buffer
- Canva
- Constant Contact
- Google Ads
- Meta Business
- MailChimp
- Wordpress
- ChatGPT
- B2B
- B2C
- Event Planning
- Fundraising
- Community Engagement
- Schedule Management
- KPI Tracking
- Invoice Management
- Campaign support
- Community Outreach
- Administrative Oversight
- Advertising
- Media Relations
- Google Analytics
- Client Relationship Building
- Team Collaboration
Affiliations
- Flagler County Young Professionals, 01/01/20
- Professional Women of Flagler County, 01/01/20
- Employee Engagement Committee – Flagler County, 01/01/20
- Customer Service Committee – Flagler County, 01/01/20
- Christmas with Community Heroes – Flagler County, 01/01/20
- 9/11 Memorial Tribute Stair Climb 501c3, 01/01/21
- Flagler County Education Foundation, 01/01/23, Chair of Communications Committee
Awards
- 40 Under 40 Honoree, The Daytona Beach News-Journal, 2022, 2024
- 40 Under 40 Nominee, The Daytona Beach News-Journal, 2023
- Women in Business Honoree, The Daytona Beach News-Journal, 2023, 2024
- Woman of the Year Nominee, Professional Women of Flagler County, 2024
Personal Information
Title: Marketing Director | Communications Manager | Media Relations & Social Media Expert
Qualifications Summary
- Results-focused social media strategist with proven expertise in developing creative strategies, key messaging, and targeting to deliver content for variety of audiences across all channels.
- Eloquent spokesperson with proven experience serving as brands’ voice on social media channels, interacting with customers and public and growing engagement.
- Adept at monitoring and utilizing content metrics and insights to better understand audiences and inform future marketing ideas, curation, and execution.
Timeline
Campaign Manager (2024 Primary and General Elections)
Campaign Management for Elected Officials
01.2024 - Current
Marketing Director & Business Development Director
Chiumento Law, PLCC
01.2023 - Current
Marketing Director
Flagler Veterans Day Parade
01.2023 - Current
Social Media & Marketing CEO
Lacy Martin Marketing
01.2023 - Current
Weekend Radio Personality & News Host
Flagler Broadcasting
01.2021 - Current
Marketing Media Manager
Flagler County Board of County Commissioners
01.2021 - 01.2023
Founder and CEO
9/11 Memorial Tribute Climb INC. 501c3
01.2020 - Current
Marketing Director
Christmas with Community Heroes
01.2020 - Current
Social Media Director
Damore, Delgado, Romanik, & Rawlins LLC
01.2014 - 01.2020
Bachelor of Science - Legal Studies
University of Central Florida
Master of Arts - Mass Communication & Public Relations
University of Florida
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