Hi, I’m
Lacy Cotton-Hodgson
Senior Product Manager
Frederick,CO
Summary
Dynamic Senior Product Manager adept at product enhancement and road-mapping strategy. Driven to increase product awareness and adoption through strategic enablement initiatives and product marketing prowess. Aiming to secure a new role in which to utilize over ten years of quality performance in implementation, development, and product management.
Overview
12
years of professional experience
7
Certifications
Skills
- Software Development
- CRM & SaaS Development
- Integration Management
- Enterprise Product Management
- Data Analysis
- Business Intelligence/Analysis
- Customer Needs Assessment
- Requirement Documentation
- Cross-functional Team Leadership
- Project Planning
- Product Strategy
- Technical Knowledge
Work History
ServiceMax, Lacy CottonHouston, AL
Senior Product Manager
09.2020 - Current
Job overview
- Serve as primary owner of messaging and content for over 10 modules of critical functionality, across 2 separate product lines
- Partner with other product managers to understand and shape product roadmap based on industry and market needs
- Own product launch development and messaging, internal and external communications, sales enablement, and customer value
- Build narratives around product positioning, market fit, customer value, and competitive differentiation. - Collaborate to build and deliver training materials to support sales activities and articulate market differentiators
- Assess customer and prospect needs and motivations through interviews and research to ensure evolving requirements of different business verticals are addressed in product development and product marketing
- Support industry-focused messaging and positioning campaigns around core capabilities of the product
- Participate in brand and voice definition discussions around how products should be shared with press and industry analysts
ServiceMax
Product Manager
09.2018 - 09.2020
Job overview
- Regularly engage with existing customers and future prospects to determine their needs and prioritize those for development/enhancement.
- Work with product designers to create impactful flows and designs that will benefit the overall product. - Engage with development teams to ensure timely delivery of expected improvements.
- Work with product marketing and training teams to ensure the rollout of an impactful product for customers. Provide enablement insights to empower internal teams with the information to delivery new functionality.
- Work closely with other product managers under the guidance of a product lead, to ensure tight alignment to the vision and direction of the product.
- Prioritize and distill information in order to prioritize and identify clear and concise action items, while accounting for diverse and varied feedback from customers and internal team members alike.
ServiceMaxHouston, AL
Partner Enablement Architect
12.2016 - 09.2018
Job overview
- Maintained productive and communicative relationship with over 10 certified partners, managing their needs and providing avenues for their growing success
- Supplied expert knowledge and support to certified partner teams whilst implementing ServiceMax product
- Developed learning opportunities and documentation to facilitate growing knowledge and experience of certified partners.
ServiceMaxHouston, AL
Lead Solution Architect
05.2015 - 12.2016
Job overview
- Developed and maintained best practice design standards and documentation across market segments
- Reviewed solution designs and ensured compliance with documented best practice for field service, ServiceMax, & Salesforce.com. Where necessary approved exceptions only when risk/benefit plan has been properly documented
- Liaised with ServiceMax Leadership to determine priorities and objectives for each quarter
- Provided continuous improvements and content to ServiceMax methodologies across market segments
- Developed and delivered onboarding and ongoing training content for processes including best practices, soft skills, and other topics; delivered training to employees and partners via eLearning, virtual, or live classes
- Liaised with PMO to help define, develop, and perform project audits and perform them with a feedback loop into Practice Management and PMO
- Liaised with Global Solutions on improving project estimates based on methodologies
- Liaised with Product, Engineering, Sales and Practice Management to transition key customer requested functionality, defects, and enhancements to product roadmap
- Acted as resident expert for customers in the Community, including answering questions, creating blogs, etc.
ServiceMaxHouston, AL
Professional Services Consultant
02.2012 - 12.2016
Job overview
- Project Manager and Senior Consultant for client facing implementation of ServiceMax application software through Salesforce.com
- Interacted with executive/employee level client teams to development project requirements, timelines, configuration tasks, and user testing cases.
- Performed advanced Force.com and ServiceMax application configuration and design, including profiles and permissions, custom object and field creation, workflow rules creation, sharing settings, partner portal implementation, customer portal implementation, third party integration, data loading, and sandbox implementation.
- Operated effectively, clearly, and succinctly in an unstructured environment, with ability to adapt quickly and apply knowledge of both application software and of Salesforce.com towards a successful solution.
- Managed interactions with third party contractors and businesses for assisted application work.
HearstHouston, AL
Salesforce Global CRM Admin/Developer
02.2011 - 02.2012
Job overview
- Global Technical Administrator for the Hearst Media Services Salesforce Org
- Managed and Supported Multiple User markets with 850+ end users, 8+ local market business admins, and 12+ third party vendors
- Addressed user interface and data integration issues across multiple markets
- Managed long term projects for database integration and improvement, evolving enhancements, and design correction
- Extensive work in quality control, duplication control, data integrity management, and user permissions regulation spanning multiple segregated markets
Helix Energy Solutions GroupHouston, AL
Salesforce CRM Database Manager
10.2008 - 01.2011
Job overview
- Certification of Mastery in Salesforce Management and Design
- Maintained users and user access levels for each segment of database, customizing security per division
- Modified existing database and database management system using developer coding; direct programmers to make more advanced changes
- Wrote and developed logical and physical database functions and features; customized database to specific project lifecycle expectations
- Planned, coordinated and implemented security measures to safeguard information in computer files against accidental or unauthorized damage, modification or disclosure, both internally and externally.
Helix Energy Solutions GroupHouston, TX
Market Analysis Manager
10.2008 - 01.2011
Job overview
- Forecast and track marketing and sales trends, analyzing collected data
- Prepare reports of findings, illustrating data graphically and translating complex findings into understandable written text
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
- Manage multiple projects with competing deadlines, involving teams of up five people.
Education
Baylor University, Waco, TX
Master of Arts from American Public Affairs
05.2008
University Overview
- Graduated Cum Laude, GPA: 3.9, the Dean's List
- Historical Research Committee Member for the Cameron Park Centennial Project,
- Committee Leader for the Texas Historical Marker Project at Baylor University
Randolph College, Lynchburg, VA
Bachelor of Arts from English, Critical And Creative Writing
05.2006
University Overview
- Graduated Cum Laude with a GPA of 3.5, on the Dean’s List
- Minor in Studio Art with an Emphasis in Media Design
- Editor-in-Chief of the Campus Literary Magazine, Hail, Muse!, 2003- 2006
Certification
- Salesforce.com Certified Administrator - Sept 2009
- Salesforce.com Certified Advance Administrator - Dec 2011
- Salesforce.com Certified Force.com Developer - Dec 2014
- Force.com Certified Platform App Builder - Dec 2014
- Certified ServiceMax Administrator/Consultant - Feb 2012
- Field Service University L1 Certification - Mar 2014
- Field Service University L2 Certification - Apr 2014
Timeline
Senior Product Manager
ServiceMax, Lacy Cotton
09.2020 - Current
Product Manager
ServiceMax
09.2018 - 09.2020
Partner Enablement Architect
ServiceMax
12.2016 - 09.2018
Lead Solution Architect
ServiceMax
05.2015 - 12.2016
Professional Services Consultant
ServiceMax
02.2012 - 12.2016
Salesforce Global CRM Admin/Developer
Hearst
02.2011 - 02.2012
Salesforce CRM Database Manager
Helix Energy Solutions Group
10.2008 - 01.2011
Market Analysis Manager
Helix Energy Solutions Group
10.2008 - 01.2011
Baylor University
Master of Arts from American Public Affairs
Randolph College
Bachelor of Arts from English, Critical And Creative Writing
- Salesforce.com Certified Administrator - Sept 2009
- Salesforce.com Certified Advance Administrator - Dec 2011
- Salesforce.com Certified Force.com Developer - Dec 2014
- Force.com Certified Platform App Builder - Dec 2014
- Certified ServiceMax Administrator/Consultant - Feb 2012
- Field Service University L1 Certification - Mar 2014
- Field Service University L2 Certification - Apr 2014
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