Dynamic professional passionate about lifestyle and wellness brands, with extensive experience in buying, merchandising, vendor relations, and brand marketing. Expertise in driving growth through the development of elevated retail experiences and nurturing authentic brand partnerships. Proven track record of leveraging market insights and consumer trends to enhance product offerings and maximize sales potential. Committed to contributing innovative strategies that align with evolving industry standards and consumer preferences, ensuring sustained success in a competitive landscape.
Overview
4
4
years of professional experience
Work History
Merchandising & Brand Operations Manager
Golden Our Athleisure + Lifestyle
10.2023 - Current
Lead merchandising strategy, operations, and brand development for a retail athleisure and lifestyle business serving both men and women
Led a team of marketing professionals, providing guidance, mentorship, and performance management support.
Managed inventory levels strategically to minimize stockouts while maintaining cost efficiency in supply chain processes.
Conducted regular market trend analysis to ensure the brand remained relevant and ahead of its competitors.
Curate seasonal assortments and manage inventory across premium brands
Manage inventory planning, product mix, and sell-through strategy tailored to boutique customer needs
Oversee day-to-day operations, team leadership, and visual merchandising
Develop in-store promotions, marketing campaigns, and social media content to drive engagement
Coordinate community events and brand collaborations to build loyalty and local awareness
Solicit orders from new and prospective customers in a certain geographical area
Provide samples, catalogs, and illustrations of the company's product line
Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.
Freelance Merchandise & Brand Consultant
Gulf Hills Yoga and Pilates
05.2025 - Current
Conceptualized and sourced custom-branded apparel and merchandise for boutique yoga and Pilates studio
Oversaw wholesale orders, vendor communication, and production timelines
Created product mockups and order plans to meet unique demographic and budget requirements
Developed skills in boutique product development, vendor management, and merchandising strategy
Evaluated competitor landscapes to identify potential market opportunities for clients'' brands
Managed multiple projects simultaneously without compromising quality or timeline expectations
Monitored industry trends to provide valuable insights into emerging branding opportunities
Associate Account Manager
Collabera
08.2021 - 07.2025
Managed national accounts by coordinating hiring requests, assisting in onboarding, and facilitating communication between delivery teams and clients
Cultivated and maintained relationships with Fortune 500 clients
Tracked deliverables and coordinated internal teams to ensure alignment on timelines and requirements
Contributed to a high-volume, fast-paced sales environment with a focus on accuracy and consistency
Developed and implemented strategies to increase client base and enhance customer relations
Conducted market research and analysis to identify new prospects and opportunities for business growth
Built client relationships by acting as liaison between customer service and sales teams.
Utilized CRM systems effectively to track account activities, streamlining workflows and enhancing organization within the team.
Negotiated contract renewals with existing clients, securing ongoing business while maintaining profitability goals.
Content Marketing Communications Specialist
Collabera
03.2023 - 09.2023
Developed and executed content strategy across digital platforms
Managed content calendars, product storytelling, and marketing materials
Collaborated with cross-functional teams to ensure brand consistency
Conducted audience engagement and tone consistency
Provided creative input and supported overall marketing efforts
Implemented campaign rollouts and product launches
Increased brand awareness by developing and implementing strategic marketing campaigns.
Evaluated campaign performance using analytics tools, adjusting tactics as needed to achieve goals.
Tracked KPIs and completed full analytics of digital campaigns.
.Produced visually appealing graphics for use in print advertisements, digital promotions, and presentations.
Talent Acquisition Specialist
Collabera
03.2022 - 03.2023
Maintained ownership of assigned universities and territories with no overlap or shared responsibility
Evaluated resumes, interviewed, and presented qualified candidates to hiring managers and solicited feedback to refine recruiting strategy.
Collaborated with hiring managers to determine job requirements and understand departmental needs.
Provided regular updates on talent acquisition performance metrics to senior leadership, supporting data-driven decision-making and continuous improvement efforts.
Developed and maintained applicant tracking system, tracking all job openings, applicants and interviewing activity.
Streamlined onboarding processes for new hires, ensuring a smooth transition into the organization while minimizing timetoproductivity.
Education
Bachelor of Science - Integrated Marketing Communications
University of Mississippi
Oxford, MS
08.2021
Skills
Territory management
Brand ambassador
Effective communication
Market trend analysis
B2B sales
Account management
CRM proficiency
Product and service knowledge
Sales process management
Store operations
Social media marketing
Customer relationship management
Timeline
Freelance Merchandise & Brand Consultant
Gulf Hills Yoga and Pilates
05.2025 - Current
Merchandising & Brand Operations Manager
Golden Our Athleisure + Lifestyle
10.2023 - Current
Content Marketing Communications Specialist
Collabera
03.2023 - 09.2023
Talent Acquisition Specialist
Collabera
03.2022 - 03.2023
Associate Account Manager
Collabera
08.2021 - 07.2025
Bachelor of Science - Integrated Marketing Communications