LaDarrius A. Hutcherson

As a Marketing & Business Relations Consultant at the Better Business Bureau, I was responsible for developing and executing strategies to enhance the BBB's brand presence, build relationships with local businesses, and promote the value of BBB accreditation. I worked closely with businesses to understand their needs, provide marketing support, and help them leverage BBB services to increase consumer trust and improve their market reputation. Additionally, I played a key role in expanding the BBB's network and fostering long-term partnerships.

• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Researched and evaluated potential new markets and products.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Collaborated with cross-functional teams to develop and implement market research strategies.

• Leads several sales projects simultaneously on time by identifying milestones, owners and target dates and effectively managing the risks and by leading cross functional teams; develop marketing requirements, features and technical specifications for flow optimization and features within the sales funnel
• Facilitates the determination of KPI and success benchmarks by working with digital analytics to define metrics and dashboards to measure flow engagement, orders and conversion rate; proactively identified and resolved issues or roadblocks that may impair the ability to meet strategic, financial and technical goals; identifies opportunities for user testing and leverage results to course-correct or optimize
• Oversaw sales forecasting, goal setting and performance reporting functions for all accounts; proactively developed competitive comparison tables of marketing pricing, fees, ratings, category, and product performance to utilize for account sales calls; monitored market activity and quoted pricing to maintain healthy profit margins.

• Increases growth and renewal opportunities by cultivating business relationships with existing clients to gain referral and maximize sales pipeline; manages and executes all account management activities; utilized CRMs Salesforce, and Google Adwords to track vital statistical data, results, and performance in efforts to maximize sales opportunities
• Maximizes brand awareness and sales opportunities by utilizing in-depth data analysis and marketing strategies to forecast sales and revenue opportunities
• Instrumental in managing and implementing sales and marketing funnels to meet weekly, monthly, and quarterly quotas
• Excelled in increasing customer satisfaction by utilizing analytical, customer service, and problem-solving skills to refer relevant products and services to potential customers.