LaDonna Hale
Boise,USA
Summary
Visionary leader with expertise in strategic planning and talent development. Proven track record in retail and wholesale sales, category management, merchandising, product development, and manufacturing. Demonstrated ability to drive organizational growth and enhance team performance through innovative strategies.
Overview
17
17
years of professional experience
Work History
President
Lucerne Foods, Inc., an Albertsons subsidiary
Boise, USA
04.2017 - Current
- Drive annual sales exceeding $3B through 19 plants, leveraging relationships with over 100 customers across 18 states, maintaining consistent year-on-year growth
- Elevated income over 50% from 2017 through FYE 2024 via optimized volume assortment and enhanced customer count, setting stage for additional growth in 2025
- Increased CM/EQ by greater than 60% within that same time frame via assortment and customer optimization
- Spearheaded initiatives for process improvements in plant service level management, achieving more than 70bps fill rate improvements in 2024.
Vice President Sales and Business Development
Albertsons
Boise, USA
03.2017 - Current
- Implement short- and long-range goals to improve sales and marketing plans, working closely with senior leaders.
- Redesigned an empowered, motivated team to secure, retain and develop accounts to exceed yearly revenue targets.
- Utilize data metrics, market analysis and capacity models to identify target sales growth opportunities.
Vice President Merchandising and Marketing
Marsh Supermarkets
Fishers, USA
04.2016 - 03.2017
- Directed management and attainment of annual Sales, Profit, Markdown, and Vendor Income budget for Center Store Merchandising and Marketing, providing forecasts and insights through regular reporting for 119 store chain.
- Increased vendor income by 11% through strategic sales negotiations.
- Negotiated contracts exceeding $100M, including MSA and CSA agreements.
- Designed market-specific assortments to enhance consumer conversion via innovative programs.
- Implemented Beam technology and early adoption of Instacart partnership to boost sales.
- Optimized promotional spending through Personal Pricing Program to maximize profitability.
- Developed successful seasonal programs that increased sell-through by 30% in first season.
- Negotiated extended terms to further enhance profitability during peak seasons.
Senior Director Center Store Merchandising
Marsh Supermarkets
03.2015 - 04.2016
Director GMHBC
Marsh Supermarkets
10.2014 - 03.2015
Senior Merchandiser
SUPERVALU
Minneapolis, USA
10.2011 - 11.2014
- Served as primary contact for six of 10 largest vendors in Northern and Western Regions.
- Developed and executed Vendor Annual Planning and Top to Top processes for all vendors.
- Managed a team of 15 associates in implementing wholesale sales programs targeting key customers.
- Oversaw food show planning, innovative program development, and daily assortment management.
Consumer Segments Manager
sav-a-Lot SUPERVALU
Earth City, USA
05.2010 - 10.2011
- Managed annual budget for center store team, achieving financial targets through strategic oversight.
- Directed team of 6 to formulate impactful sales strategies for private label and limited assortment products.
- Spearheaded comprehensive product design initiatives to minimize costs and enhance revenue growth through innovation, design-to-value strategies, packaging enhancements, and additional inputs.
Business Development Manager
SUPERVALU
Minneapolis, USA
05.2008 - 11.2010
- Chosen by GVP to lead consolidation project, integrating merchandising, product management, pricing, and marketing into centralized team driving sales across coast to coast exceeding $1B.
- Developed solid relationships with industry partners, furthering business development objectives through multiple channels.
- Directed Frozen Food categories alongside team, focusing on sales, merchandising, product assortment, own brand innovation, and thorough category analysis using syndicated and internal data.
Education
Bachelor of Science (B.S.) - Business Communication
WGU
09-2026
Certified Professional Strategic Advisor - Category Management And Strategy
Category Management Association
01-2011
Skills
- Strategic planning and revenue generation
- Talent development and team building
- Strategic partnerships
- Sales and customer engagement strategies
- Process improvement and project management
Volunteer Experience
Board Member, Executive Committee, Finance Committee | MilkPEP - USDA | Sep 2017 - Current
- Leverage expertise in sales, consumer and category trends, marketing, and CPG collaboration
- Engage in periodic reviews and exercises aimed at defining future Board direction and strategic budget utilization to enhance sales
Board Member|California Milk Processors Board | May 2021 - Current
- Facilitate policy, budget, and strategic initiative reviews to ensure alignment with organizational goals.
- Validate organizational compliance with legal, financial, and operational standards through regular assessments.
Chair|Boise Women's Inclusion and Inspiration Network Boise, USA | Dec 2020 - Feb 2025
- Guided 8-member Board of Directors, promoting advancement, fairness, and inclusion for women in workplace
- Grew membership from ~450 to ~700 throughout tenure
- Created intranet site fostering self-awareness, wellness, and workplace resiliency rolled out enterprise-wide during a transitional time in the organization.
- Transitioned volunteer Board from socially focused organization to business support entity, fostering autonomy through elections, training, and empowerment of dedicated Board members.
Professional Volunteer member, Assistance League of Boise | 2022 to present
Accomplishments
Progressive Grocer Top Woman in Grocery 2020, 2022, 2024
Panel Speaker, A vision for Continued Leadership and Financial Success, 2023, California Creamery Operators Association (CCOA)
Panel speaker, Unlocking Associate engagement through DEI&B, 2022, NextUP Executive Forum
Timeline
President
Lucerne Foods, Inc., an Albertsons subsidiary
04.2017 - Current
Vice President Sales and Business Development
Albertsons
03.2017 - Current
Vice President Merchandising and Marketing
Marsh Supermarkets
04.2016 - 03.2017
Senior Director Center Store Merchandising
Marsh Supermarkets
03.2015 - 04.2016
Director GMHBC
Marsh Supermarkets
10.2014 - 03.2015
Senior Merchandiser
SUPERVALU
10.2011 - 11.2014
Consumer Segments Manager
sav-a-Lot SUPERVALU
05.2010 - 10.2011
Business Development Manager
SUPERVALU
05.2008 - 11.2010
Bachelor of Science (B.S.) - Business Communication
WGU
Certified Professional Strategic Advisor - Category Management And Strategy
Category Management Association
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