Summary
Overview
Work History
Skills
Timeline
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LaDonna Sheridan

Broken Arrow,OK

Summary

With 25 years of dedicated experience in the beauty industry, I have built a career grounded in passion and expertise. I began my journey with Fake Bake in 1999, swiftly advancing from sales to National Sales Educator. I have managed national trade show sales teams and overseen key accounts, including ULTA Beauty and Walmart.com. My experience extends to managing photoshoots and social media campaigns. Currently, I serve as the Director of Sales & Marketing, driving growth and innovation in the beauty sector. I am committed to delivering exceptional results and fostering lasting relationships within the industry.

Overview

25
25
years of professional experience

Work History

Director of Sales & Marketing

Fake Bake
06.1999 - Current
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Analyzed sales and marketing data for improved strategies.
  • Secured major client contracts by delivering persuasive presentations that highlighted value of our products and services.
  • Boosted company's brand visibility through targeted advertising campaigns and social media engagement.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Cultivated long-term partnerships with key industry influencers, strengthening company's credibility in marketplace.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Forged strategic alliances with complementary businesses to expand customer base via co-marketing efforts or bundled offerings.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
  • Managed production of leaflets, posters and newsletters.
  • Evaluated market data to develop and create business strategies and marketing plans.
  • Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
  • Sourced advertising opportunities to place adverts in press and social media.
  • Built relationships with customers and community to establish long-term business growth.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Organized promotional events and interacted with community to increase sales volume.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.

Skills

  • Partnership Development
  • Sales Presentations
  • Sales Training
  • Influencer Marketing
  • Video Marketing
  • Creative Direction
  • Key Account Management
  • Product Launches
  • Product Promotion
  • Strategic Planning
  • Goal Setting and Achievement
  • Networking Events
  • Customer Service
  • Staff Training and Development
  • Cross-Channel Marketing
  • Operating Procedures and Policies
  • Social Media Savvy
  • National account management

Timeline

Director of Sales & Marketing

Fake Bake
06.1999 - Current

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LaDonna Sheridan