Summary
Overview
Work History
Education
Interests
Timeline
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Laeka Brenninkmeyer

Cambridge,Massachusetts

Summary

Described by those I've worked with as:

  • "If I were looking to hire someone who could just *figure it out*, or needed someone to challenge the rest of a team to level up, he'd be my first call."
  • "He is ridiculously efficient and outworks everyone around him."
  • "5 minutes into meeting Laeka, you'll recognize the incredible energy he brings to everything he does. Laeka is empathetic, considerate, and an excellent teammate. He begs for responsibility."
  • "The most wonderful element... is Laeka's attitude and energy. Everyday was a joy. Everyday was exciting. Even the on the late nights, we could smile and laugh. Laeka is a teammate and great person."

Overview

7
7
years of professional experience

Work History

Senior Account Executive

Reforge
05.2022 - Current

Reforge's first customer facing hire - helping build out the GTM motion for the new "Reforge for Teams" vertical.

  • Helped lead the acquisition, activation, and expansion efforts to transition the business from B2C to B2B - growing ARR from $0 to $10M+.
  • Ideated and executed "Reforge Speaker Series" events with key enterprise customers (ex: eBay) through omni-channel marketing campaigns (email, Slack, LinkedIn).
  • Consistently surpassed sales targets (Q1: 130%, Q2: 105%, Q3: 130%) with a quarterly net new and renewals quota of ~$800K+ ARR.
  • Experienced in selling directly to C-Suite executives (CPOs & CMOs).

Senior Account Executive

Appcues
12.2020 - 05.2022
  • #1 Sales Performer on Commercial Team: 2020, 2021
  • #2 Overall Sales Performer: 2020, 2021

Account Executive

Appcues
04.2019 - 12.2020

Business Development Representative

Appcues
06.2018 - 03.2019


Education

Bachelor of Arts - Finance

Villanova University
Villanova, PA
05.2017

Interests

  • Founded the "NWSL Boston Fan Zone" - a blog dedicated to documenting the journey of Boston's new professional women's soccer team
  • Created a fantasy soccer community that's grown to 36 members and has an active discord, annual in-person events, and member-sourced written and video content
  • Very passionate about mental health advocacy and removing the stigma around it - particularly amongst men

Timeline

Senior Account Executive

Reforge
05.2022 - Current

Senior Account Executive

Appcues
12.2020 - 05.2022

Account Executive

Appcues
04.2019 - 12.2020

Business Development Representative

Appcues
06.2018 - 03.2019

Bachelor of Arts - Finance

Villanova University

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Laeka Brenninkmeyer