Summary
Overview
Work History
Education
Skills
Timeline
Generic

LAELA KEO

SAN JOSE,CA

Summary

Professional sales leader with strong background in showroom management and customer relations. Known for driving sales growth through strategic planning and focused team collaboration. Expertise in inventory management, visual merchandising, and client engagement. Flexible and reliable, consistently delivering results in dynamic environments.

Overview

6
6
years of professional experience

Work History

Showroom Sales Manager

AIRPORT HOME APPLIANCE
11.2024 - Current
  • Increased showroom sales through effective customer engagement.
  • Executed daily operational tasks efficiently, ensuring a welcoming showroom environment for customers.
  • Optimized vendor relations by regularly reviewing contracts, renegotiating terms when necessary, and fostering open communication channels for issue resolution.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Recruited, interviewed and hired employees
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Set goals for showroom employees and provided support and motivation to help each achieve true potential.

Retail Operations Manager

AIRPORT HOME APPLIANCE
10.2023 - 11.2024


  • Handled returns and exchanges
  • Coordinated staff scheduling to optimize coverage during peak sales periods.
  • Reported issues to higher management with great detail..
  • Handled problematic customers and clients & resolved customer inquiries and complaints, enhancing overall satisfaction and loyalty.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Saved costs by efficiently procuring warehouse inventory utilizing Oracle.
  • Directed training and performance monitoring for 10+ staff members.
  • Optimized store layout for better product visibility, leading to increased cross-selling opportunities and higher average transaction values.
  • Scheduled employee tasks, conducted performance reviews and executed daily branch operational goals to maximize team productivity.

Retail Store Lead

AIRPORT HOME APPLIANCE
11.2022 - 10.2023


  • Managed inventory levels, implementing efficient stock replenishment processes to enhance availability.
  • Developed visual merchandising displays to optimize product presentation and drive customer engagement.
  • Ensured store cleanliness and organization, maintaining a welcoming environment for customers.
  • Resolved escalated customer issues, fostering goodwill and maintaining positive relationships with clients.
  • Conducted regular audits of store compliance with company standards, ensuring optimal retail environment for both employees and customers.
  • Organized promotional events that drove foot traffic into the store while generating awareness about exclusive offers or limited-time deals.
  • Collaborated with store management to develop innovative marketing strategies aimed at increasing foot traffic and overall sales performance.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.

Sales Associate

AIRPORT HOME APPLIANCE
11.2021 - 11.2022


  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Assisted customers in product selection, providing personalized recommendations to enhance shopping experience.
  • Maintained knowledge of current promotions and sales, ensuring accurate information delivery to customers.
  • Addressed customer inquiries and resolved issues promptly, fostering positive relationships and repeat business.

Flooring Sales Specialist

HOME DEPOT
04.2021 - 11.2021
  • Developed comprehensive product knowledge to assist customers in selecting appropriate flooring solutions.
  • Provided expert guidance on flooring installation processes, ensuring customer satisfaction and project success.
  • Followed up with customers to assess satisfaction, answer questions, and resolve concerns.
  • Assisted customers with selecting appropriate floor types and styles.
  • Coordinated logistics for delivery and installation of flooring materials, ensuring a smooth process from start to finish.
  • Performed cash, card, and check transactions to complete customer purchases.

Sales Associate

SHOE PALACE
08.2019 - 04.2021
  • Demonstrated in-depth knowledge of shoe trends, assisting customers with informed recommendations.
  • Trained junior associates on sales techniques and product features to improve team performance.
  • Collaborated with team members to maintain organized product displays and optimize sales floor layout.

Education

LINCOLN HIGH SCHOOL
San Jose

Skills

  • Sales strategy development
  • Target setting
  • Store operations
  • Client relationships
  • KPI tracking
  • Revenue management
  • Customer service
  • Teamwork and collaboration
  • Attention to detail
  • Staff meetings

Timeline

Showroom Sales Manager

AIRPORT HOME APPLIANCE
11.2024 - Current

Retail Operations Manager

AIRPORT HOME APPLIANCE
10.2023 - 11.2024

Retail Store Lead

AIRPORT HOME APPLIANCE
11.2022 - 10.2023

Sales Associate

AIRPORT HOME APPLIANCE
11.2021 - 11.2022

Flooring Sales Specialist

HOME DEPOT
04.2021 - 11.2021

Sales Associate

SHOE PALACE
08.2019 - 04.2021

LINCOLN HIGH SCHOOL

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