Summary
Overview
Work History
Education
Skills
Timeline
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LAIBA SHEIKH

Carteret,NJ

Summary

Dedicated student studying Marketing in one of the top business schools on the East Coast, with a drive to constantly learn and improve. Takes a strong interest in the behind-the-scenes business of cosmetics and luxury such as those of Sephora, Dior, and Hermès. Educated on recent fashion, makeup, and designer trends, both American and South Asian. Strong desire to take on new challenges.

Adept at quickly mastering new skills. Fluent in English, Urdu, Hindi, and Punjabi.

Overview

6
6
years of professional experience

Work History

Small Business Marketing Coordinator

Sohaggan
05.2020 - Current
  • Promoted business via social media to generate leads and maximize brand identity.
  • Advertised products and services through social media to target ideal consumers.
  • Conducted market research to identify new opportunities and target markets.

Junior Leader

Junior Leader At Allama Iqbal Community Center
01.2018 - Current
  • Chaperoned special events and oversaw regular meetings.
  • Donated iftar (the meal to break the fast) to needy and low-income families in the holy month of Ramadan.
  • Distributed food care packages to families struggling financially during the COVID-19 Pandemic.

Sales Associate

White House Black Market
07.2022 - 02.2023
  • Observed manager on how different issues were handled, such as; how external factors affected business, how complaints of customers were addressed, and how worries were expelled.
  • Took part in team meeting discussions and pushed trends the company wanted to introduce such as a new collection of clothes called "Aura".
  • Obtained customer service skills, as well as how to work with other locations and HQ on getting the exact product the customer desires.

Education

Bachelor of Science - Marketing

Rutgers, The State University of New Jersey
New Brunswick, NJ
05.2025

Skills

    Junior Leader at Allama Iqbal Community Center in Brooklyn, NY

  • Donated iftar (the meal to break the fast) to needy and low-income families in the holy month of Ramadan
  • Distributed food care packages to families struggling financially during the COVID-19 Pandemic

    • Founded and led the Carteret High School DECA chapter [September 2019 to June 2021]

  • Awarded DECA Regional Champion Medal for Management and Marketing [January 2020]
  • Attended State Championships for NJDECA in Atlantic City [March 2020]

    • National Honors Society Public Relations Officer [September 2020 to June 2021]

    Girl's Basketball Team Manager [October 2019 to February 2020]

Timeline

Sales Associate

White House Black Market
07.2022 - 02.2023

Small Business Marketing Coordinator

Sohaggan
05.2020 - Current

Junior Leader

Junior Leader At Allama Iqbal Community Center
01.2018 - Current

Bachelor of Science - Marketing

Rutgers, The State University of New Jersey

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LAIBA SHEIKH