Laila Foda
New York,NY
Summary
Motivated and ambitious graduate from NYU Steinhardt School of Culture, Education, and Human Development. Earned a bachelor's degree with a focus on Images and Screen Studies with a background in Media, Culture, and Communications. Also completed coursework in Journalism. Exhibits high work ethic, working a part-time job as a freelance production assistant while also running a small business through Etsy and Instagram. Desires a challenging role in the Media field.
Overview
5
5
years of professional experience
Work History
Digital Content Creator and Technology Assistant
New York Athletic Club
New York , NY
08.2022 - Current
- Posted useful, creative and timely content on social media platforms, website, and weekly newsletters.
- Posted original content to Instagram, Facebook, and LinkedIn to align with current branding strategies.
- Utilized editing and photography tools.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
- Designed and developed training materials for employees in the organization regarding campaigns via Northstar and Brevo.
- Generated monthly reports to measure the success of social media accounts.
Marketing Intern
Julie Mollo
New York , NY
03.2019 - 05.2019
- Updated company website on a weekly basis using Shopify platform to keep content fresh.
- Developed unique and engaging content for range of social media platforms, including Pinterest, FaceBook, Instagram, and Youtube.
- Answered email and social media messages according to prescribed policies.
- Completed retail, editor, and influencer outreach for sponsored content utilizing Google sheets to keep information organized.
- Designed social media and blog post content using Canva.
- Wrote weekly blog posts on company website.
- Filmed and edited Youtube videos using iMovie.
Small Business Owner
Pudding Cup Charms Co
New York , NY
01.2019 - Current
- Creates handmade miniature charms using polymer clay and UV resin that are sold on my Etsy and through Instagram.
- Managed business Instagram [@puddingcupcharms] in order to increase relevance and bring traffic to my shop.
- Created and edited photographic and video content for Instagram, Youtube, and Etsy.
- Used SEOs to optimize the relevance of my products.
Casting Assistant
Collective Casting
New York , NY
03.2022 - 06.2022
- Posted details for different casting projects onto Backstage and Casting Networks as well as social media.
- Created aesthetically appealing packages with talent/models using Canva to send to clients based on the treatments they provided.
- Reached out to talent to ensure availability as well as gather any information the client needed from them.
Education
Bachelor of Arts - Media, Culture, And Communications
New York University
New York, NYSkills
- Familiar with Adobe Creative Cloud [Photoshop, InDesign, Illustrator]
- Content creation and distribution
- SEO experience
- Canva
- Strong creative vision
- Short Film and Video editing
- Strong communication skills
- Photography background
- Journalism experience
- Google Sheets
Production Experience
Cinematic Music Group - Yayo Da Cartune "Do The Most" - Production Assistant - December 2021
Matrix x Industrial Color - (ecomm) Production Assistant - March 2022
Lancôme x Definite Films Video Shoot - (internal) Production Assistant - April 2022
Biolage x Industrial Color - (ecomm) Production Assistant - April 2022
Paramount "Upfront 2022" - (event) Production Assistant- May 2022
Cle De Peau x Industrial Color - (ecomm) Production Assistant - June 2022
Affiliations
- Community Service at Masjid Al-Iman
- Community Service at Immigration Advocacy Service
- Tutoring children in Muslim American Society
Timeline
Digital Content Creator and Technology Assistant
New York Athletic Club
08.2022 - Current
Casting Assistant
Collective Casting
03.2022 - 06.2022
Marketing Intern
Julie Mollo
03.2019 - 05.2019
Small Business Owner
Pudding Cup Charms Co
01.2019 - Current
Bachelor of Arts - Media, Culture, And Communications
New York University
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