Summary
Overview
Work History
Education
Skills
Languages
Timeline
Work Availability
Generic

Lailah Patel

Herndon,VA

Summary

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

3
3
years of professional experience

Work History

Au Pair

Laura Diegalmann
Herndon, VA
01.2024 - Current
  • Supervised and cared for children, ensuring their safety and well-being.
  • Assisted with homework and provided educational activities to promote learning and development.
  • Planned and prepared healthy meals and snacks for children.
  • Organized and managed transportation for children to school, activities, and playdates.
  • Helped with light housekeeping tasks, including laundry and tidying up children’s areas.
  • Maintained open communication with host families regarding children's needs and daily activities.
  • Developed and organized engaging activities and outings to foster creativity and physical activity.
  • Shared cultural experiences and practices, enhancing the host family's understanding of your background.
  • Acted quickly and effectively in emergency situations, ensuring child safety at all times.
  • Implemented positive discipline techniques to guide children's behavior and promote social skills.

Digital Content Creator

Nathan Gunda
Harare, ZW
04.2022 - 11.2023
  • Developed content strategies for digital campaigns and initiatives.
  • Created engaging, brand-relevant content for social media channels.
  • Optimized website content to increase organic search traffic.
  • Conducted keyword research and incorporated SEO into content creation.
  • Collaborated with designers, video producers, and other creatives on digital projects.
  • Analyzed web analytics data to track performance of posts and campaigns.
  • Managed editorial calendars to ensure timely delivery of content across channels.
  • Researched industry trends and developed original ideas for content topics.
  • Edited existing copy to improve readability and accuracy while maintaining the brand's voice.
  • Composed copy for email newsletters, blog posts, press releases, product descriptions.
  • Ensured all published work adhered to company standards and best practices in grammar, formatting, and style guidelines.
  • Assisted with the design of landing pages as needed to support marketing campaigns.
  • Worked closely with stakeholders from multiple departments to develop effective messaging strategies across platforms.
  • Coordinated with external vendors such as photographers or videographers when necessary.
  • Monitored social media accounts for customer feedback and responded promptly to inquiries.
  • Provided guidance on how best to use different types of digital media within a project.
  • Identified opportunities for improvement in workflow processes related to content production.
  • Maintained an up-to-date knowledge of current trends in digital media production.
  • Developed plans for testing new approaches or technologies that could be used in future projects.
  • Evaluated competitor websites and social media accounts regularly and identified areas where improvements could be made.
  • Posted useful, creative and timely content on social media, blog and website.
  • Curated content for social media platforms.
  • Utilized editing and photography tools to enhance storytelling.
  • Posted original content to client website, updating pages to align with current branding strategies.
  • Planned, produced and edited video projects to maximize engagement.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
  • Collaborated with social media managers to define channel content needs.
  • Developed GIFs, memes and other entertaining visual content to engage audiences and gain followers.
  • Wrote and published blog pieces on regular schedule, according to client branding and with good SEO practices.
  • Studied target audience and business offerings to devise effective call-to-action copy.
  • Wrote and edited product descriptions that boosted conversion rates.
  • Crafted engaging blog posts that increased website traffic.
  • Coordinated with the marketing team to align content with promotional campaigns.
  • Managed social media accounts, growing audience engagement.
  • Designed and implemented a content SEO strategy that improved search engine rankings.
  • Provided mentorship to junior content creators, enhancing team productivity and creativity.
  • Created and distributed email newsletters that enhanced customer loyalty and retention.
  • Monitored trends and updates in content creation tools and platforms for continuous improvement.
  • Authored press releases and media advisories that increased brand exposure.
  • Utilized graphic design software to create visually appealing images and infographics.
  • Conducted keyword research to guide content creation and optimize reach.
  • Developed content governance guidelines to ensure consistency and quality across all channels.
  • Conducted interviews and research to produce in-depth articles and reports.
  • Developed and maintained a content calendar that ensured timely publication across multiple platforms.

Digital Marketing Intern

Nathan Gunda
Harare , ZW
01.2022 - 06.2022
  • Assisted in the development of digital marketing campaigns for clients, including email, SEO and SEM, and social media.
  • Developed content for websites, blogs, and social media platforms to increase brand awareness.
  • Analyzed website metrics such as page visits and conversions to measure success of campaigns.
  • Researched potential customers to identify target audiences through surveys and focus groups.
  • Conducted keyword research and analysis to optimize search engine optimization efforts.
  • Collaborated with design team on graphic elements for digital campaigns such as logos, banners.
  • Managed customer relationships through various channels such as email and social media networks.
  • Created reports summarizing performance of digital marketing initiatives over time.
  • Monitored competitors' activities by analyzing their online presence across multiple channels.
  • Suggested new strategies based on analytics data to improve effectiveness of campaigns.
  • Worked with cross-functional teams to ensure successful execution of projects from conception through completion.
  • Participated in brainstorming sessions to develop ideas for innovative campaigns.
  • Optimized website content using best practices for SEO.
  • Provided support in launching new products or services via digital channels.
  • Developed creative briefs outlining objectives and key messages for each campaign.
  • Tracked progress of campaigns using tools like Google Analytics and Adobe Creative Suite.
  • Assisted in creating presentations that summarized results from digital marketing efforts.
  • Maintained a calendar of upcoming events related to client's business goals.
  • Implemented changes based on feedback from stakeholders regarding performance or design elements.
  • Responded to customer inquiries via email or other online communication methods within specified timelines.
  • Monitored social media for trending news, ideas and feedback.
  • Researched latest trends and conducted market analysis.
  • Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
  • Assisted in budget tracking and expense reporting for marketing projects.
  • Assisted in developing and implementing marketing strategies to increase brand awareness.
  • Supported the development and implementation of loyalty and customer retention programs.
  • Compiled and presented reports on customer feedback to inform marketing strategies.
  • Managed social media accounts, creating engaging posts and monitoring user interactions.
  • Supported the creation of marketing materials, including brochures, flyers, and online content.
  • Monitored and reported on competitor marketing activities and strategies.
  • Collaborated with the sales team to develop promotional activities and sales support materials.
  • Maintained the marketing database, ensuring information is current and accurate.
  • Contributed to the development of case studies and success stories for marketing use.

Education

MBA - Marketing

University of Illinois At Urbana-Champaign
Champaign, IL
09-2024

Associate of Science - Psychology

Yale University
New Haven, CT
04-2024

Skills

  • Database Maintenance
  • Defect tracking
  • A/B Testing
  • Data Validation
  • Business Needs Analysis
  • Requirements Definition
  • Process Mapping
  • Data Warehousing
  • Simulation Modeling
  • Project Management
  • Technical Writing
  • Technical Analysis
  • Usability Testing
  • Process Improvement
  • Data Modeling
  • Gap analysis
  • Report Writing
  • Machine Learning
  • Computational design
  • Deep learning
  • SQL
  • Image processing
  • Microsoft SQL Server
  • Network analysis
  • Python Programming

Languages

English
Professional
shona
Native/ Bilingual
Afrikaans
Elementary

Timeline

Au Pair

Laura Diegalmann
01.2024 - Current

Digital Content Creator

Nathan Gunda
04.2022 - 11.2023

Digital Marketing Intern

Nathan Gunda
01.2022 - 06.2022

MBA - Marketing

University of Illinois At Urbana-Champaign

Associate of Science - Psychology

Yale University

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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