Laine H. Pace

Executed marketing strategies focused on referrals to expand and retain customer base statewide.
Crafted compelling content for various platforms to boost SEO through effective linking and keyword tactics.
Analyzed market research and customer data to extract actionable insights and identify trends.

• Assessed referral doctors and patient networks to establish effective approaches for enhancing brand visibility and market retention, contributing to $300K sales growth over three years
• Increased annual revenue by 10% through referral incentive programs.
• Launched adoption of CRM software increasing operational performance 35%.

Developed comprehensive marketing strategies for gaming and entertainment offerings. Managed budgets to align with strategic goals of casino events. Evaluated marketing performance metrics and monitored KPIs for slot tournaments, concerts, promotions, email blasts, list pulls, and selection criteria. Partnered with state lottery officials to ensure compliance with state rules and regulations.

• Enhanced annual revenue by 15% via targeted marketing campaign execution.
• Launched customer loyalty strategies and market penetration campaigns, driving patronage growth of 19%
• Executed tourism marketing events driving 22% increase in bus visitation compared to previous years

Formulated and implemented global marketing and communications strategies for business growth in the crop protection, personal care, textile, and paint sectors.
Generated brand awareness through development of print materials and advertising campaigns. Designed training tools to inform sales teams about complex product specifications.

• Facilitated the adoption and acceptance of new business strategies by implementing a distinctive brand identity through graphic style and tone for all global communications.
• Created and deployed new company website and intranet, reaching 3,000+ employees and customers globally.
• Optimized marketing and communications efforts, decreasing annual budget expenditures by over $80,000.

Authored HR documentation and employee guidelines, ensuring adherence to organizational policies.
Formulated strategies for employee engagement, enhancing communication of company news.

• Coordinated employee events encompassing health fairs, community giving initiatives, and employee appreciation activities.
• Supervised distribution mailing list database serving 5,000+ employees.
• Crafted engaging content for monthly newsletters, press releases, and various literature. Administered internal communications platforms to improve employee engagement.