Laine Pace

Spearhead referral-centric marketing strategies to engage, retain and grow referral base across the state. Create effective content for corporate website, promotional materials and social media outlets to enhance SEO through solid linking, technical, and keyword research tactics. Define market research and customer intelligence to harvest insights and market trends proactively.

• Analyzed referral doctors and patient networks to determine best methods to develop brand and market retention, leading to increased sales of $300K over three years
• Increased annual revenue by 10% through referral incentive programs
• Launched adoption of CRM software increasing operational performance 35%

• Developed integrated marketing campaigns / budgets for both online and offline strategies for all casino events. Managed marketing performance metrics for slot tournaments, concerts, and promotions. Tracked KPI’s and managed performance metrics for email blasts, list pulls and selection criteria. Collaborated with state lottery officials to remain compliant with rules and regulations.
• Accelerated annual revenue 15% through marketing campaign efforts
• Developed customer loyalty program and market penetration campaigns, boosting patronage 19%
• Created tourism marketing events driving a 22% visitation increase via bus over previous years

• Developed and directed global marketing and communications strategies for new business acquisition in crop protection, personal care, textile and paint markets. Built brand awareness through creation of guides, boxed presentations, print and press materials, advertising and training aids to educate sales teams on complex product features.
• Facilitated adoption and acceptance of new business strategies by implementing distinctive brand identity through graphic style and tone for all global communications
• Designed and launched new company website and intranet, engaging 3,000+ employees and customers in six countries
• Optimized marketing and communications efforts, decreasing annual budget expenditures by $80K+