Laith Abzakh
Queens,NY
Summary
A dedicated and results-driven Email Marketing Specialist with 6 years of experience in creating, implementing, and optimizing email campaigns. Proven track record of delivering high open and click-through rates, enhancing brand engagement, and driving revenue growth for clients. Seeking opportunities to leverage my expertise and creative approach in helping businesses achieve their marketing objectives through effective email strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Operational Marketing Excutive
Hantec Markets LTD
London, BA
07.2019 - Current
- Ensured compliance with CAN-SPAM regulations in all email communications.
- Monitored performance of email campaigns using analytics tools such as Google Analytics.
- Developed email marketing campaigns to increase brand awareness and engagement.
- Implemented automation strategies to improve customer retention rate.
- Integrated email marketing platform with CRM system for better tracking of campaigns.
- Delivered marketing strategy updates to upper-level management.
- Designed email templates using HTML and CSS coding techniques.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, unsubscribe rate.
- Created and optimized email content for increased click-through rates.
- Worked closely with design teams to develop creative concepts for emails that meet branding objectives.
- Updated existing webpages with new content or features as needed.
- Implemented segmentation techniques to target specific audiences with relevant content.
- Collaborated with other departments such as Designers, Copywriters, and Developers to produce high quality campaigns.
- Performed A and B testing on different subject lines, content, images, and calls-to-action.
- Established KPIs for tracking progress towards goals.
Email Marketing Freelancer
Remotely
Jordan, Amman
06.2016 - 07.2020
- Collaborated with various clients across industries to develop and execute comprehensive email marketing strategies tailored to their specific goals and target audiences.
- Designed and implemented email campaigns using platforms such as Mailchimp, Constant Contact, and HubSpot, ensuring visually appealing and effective communication.
- Conducted thorough analysis of campaign performance metrics, providing clients with actionable insights and recommendations for continuous improvement.
- A/B tested subject lines, content, and calls-to-action to optimize campaign performance and increase engagement rates.
- Managed subscriber lists, ensuring compliance with GDPR and other relevant regulations, while also focusing on list segmentation for personalized targeting.
- Developed and maintained email marketing calendars, coordinating with clients to align campaigns with overall marketing objectives.
- Provided regular reports on key performance indicators (KPIs) and campaign success metrics to clients, demonstrating the impact of email marketing efforts.
- Implemented marketing automation workflows to nurture leads and enhance customer retention for many clients and on many platforms AKA Mailchimp and Pardot Marketing cloud.
Education
BBA - Business Administration
Hashmite University
Jordan, Amman06-2016
Skills
- D
Certification
- Mo Engage Engagement Expert Certificated
- Hubspot Email Marketing Certificate
- CISI investment certificate
- General Assembly HTML/CSS certificate
- Omnisend Email marketing Certificate
- Fundamentals of digital marketing - Google Certificate
- Digital marketing Certificated - Google
- Japanese culture and language Level 1 + 2 - JICA/JAAJ
- HTML/CSS coding and Email design/ Udemy
Affiliations
- Gaming
- Coding
- Anime
- Reading
Languages
English
Professional
Arabic
Native/ Bilingual
Japanese
Elementary
Websites
Timeline
Operational Marketing Excutive
Hantec Markets LTD
07.2019 - Current
Email Marketing Freelancer
Remotely
06.2016 - 07.2020
BBA - Business Administration
Hashmite University
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