LAITH MUSALLAM
Nashville,TN
Summary
Entrepreneurially inspired Product Management professional with a proven track record of articulating Project Management best practices and successfully deploying refined abilities in digital product and features development. Impeccable communication skills serve as the foundation for effective collaboration both internally and externally, fostering a culture of continuous improvement that optimizes the connection between users and products.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Manager, VIP Experience
BetMGM
02.2024 - Current
- Supporting campaigns to help improve customer experience on the app
- Recreating the VIP Concierge experience on the app
- Implementing a VIP Hub section of the app exclusive to our top players
- Daily check ins with VIP Operations to identify prospective VIP players
- Create internal tools for VIP hosts to trigger the content shown to players
Product Manager II
Super Remote
10.2022 - 12.2023
- Guiding a team of 8 engineers across the company's eCommerce, FinTech, and Travel verticals, I successfully:
- Align internal teams to project frameworks and outcomes, spearheading collaborative rationalization and roadmap planning efforts to structure and refine marketing campaigns and product development
- Assess and review compliance project UX requirements and User Stories while overseeing new feature development and overseeing upgrades to existing functionalities
- Design and structure project timetables and deliverables schedules; addressing and resolving process and structural challenges
- Support project stakeholders through conducting daily Scrum, sprint planning, and sprint retrospective meetings
- Championed the development and launch of a credit redemption program that increased user engagement and wider product adoption and downloads
- Maintain a detailed awareness of the competitive landscape to provide input into the product planning process, serving ultimately as the Voice of the Customer during the development process
- Curate data and user insights to elicit feedback to optimize features refinement, resulting in a 20% increase in in-app hotel bookings
- Review project progress through regular Scrum meetings to guide concurrent activities and resolve project roadblocks
- The innovate app that allows users to uncover discounts from leading brands and build credit from each transaction completed
Product Manager
Burrow
08.2021 - 10.2022
- Providing insight to guide and inform Burrow's overall digital strategy while analyzing and actioning stakeholder feedback and feature requests
- Implementing a culture of iterative product development and continuous improvement
- Reviewing and analyzing User Stories to effectively roadmap website and digital touchpoint development efforts
- Ensuring a consistency and uniformity of US and Canada go-to-market efforts across the company's portfolio of new digital product catalogs
- Creating and building Agile-centric project teams; defining project terms of references and articulating a risk management focused and uniform project outcome vision
- Conducting A/B testing to elevate success of new product introductions
- Evaluating project progress through regular review sessions to guide concurrent activities and resolve project roadblocks
- Deploying data analytics to inform the product roadmapping process and new market launch initiatives
Senior Content Management Specialist
BetMGM
07.2019 - 07.2021
- Spearheading the app's launch across a 12 state network, working closely with Content, Product, and Creative teams
- Guiding and measuring success of new product feature and promotional offer launches against established KPIs and ROI metrics
- Overseeing localized in-app promotional content across all platforms including BetMGM, Borgata, PartyPoker, and + PartyCasino
- Directing the onboarding and training of 15 new CMS hires for the Sports Content team
Content Strategist
Heed
11.2017 - 05.2019
Partnerships Activation Associate
Juventus
01.2017 - 10.2017
Education
Bachelor of Science - Arts and Entertainment Management
Dean College
Franklin, MA12.2016
Skills
- A/B Testing
- Agile
- CMS
- CRM
- Digital Strategy
- Ecommerce
- Google Analytics
- MS Office
- MS Office Suite
- Process Design
- Product Management
- Product Roadmaps
- Requirements Analysis
- Scrum
- Sprint Planning
- Team Leadership
- User Stories
Certification
Product Management & Strategy, University of Pennsylvania, The Wharton School, 10/01/24
Timeline
Product Manager, VIP Experience
BetMGM
02.2024 - Current
Product Manager II
Super Remote
10.2022 - 12.2023
Product Manager
Burrow
08.2021 - 10.2022
Senior Content Management Specialist
BetMGM
07.2019 - 07.2021
Content Strategist
Heed
11.2017 - 05.2019
Partnerships Activation Associate
Juventus
01.2017 - 10.2017
Product Management & Strategy, University of Pennsylvania, The Wharton School, 10/01/24
Bachelor of Science - Arts and Entertainment Management
Dean College
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