Lakisha Russell
Houston,TX
Summary
Resourceful Mortgage Sales Executive with over 20 years of experience educating customers on loan products and facilitating loan application processes. Detailed and friendly professional with in-depth knowledge of latest mortgage products and related legislative changes paired with strong understanding of sales pipelines.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Mortgage Sales Manager
Guild Mortgage
2023.12 - Current
- Built networking and referral systems through realtors and title companies.
- Executed loan origination processes by ordering credit reports, appraisals and preliminary title reports.
- Maintained knowledge of loan products, underwriting, processing procedures and general guidelines.
- Used various forms of marketing and advertising techniques to identify potential customers such as conducting information seminars, distributing flyers and brochures and telemarketing.
- Held first-time home buyer seminars with attorneys and realtors to provide education on home buying process.
- Trained employees on branch operations and mortgage software such as Loanhub.
- Analyzed applicants' financial status, credit and property evaluation to determine feasibility of granting loans for commercial and consumer clients.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Mortgage Sales Manager
Gateway Mortgage
2021.12 - 2023.12
- Used various forms of marketing and advertising techniques to identify potential customers such as conducting information seminars, distributing flyers and brochures and telemarketing.
- Maintained knowledge of loan products, underwriting, processing procedures and general guidelines.
- Conferred with underwriters to aid in resolving mortgage application problems.
- Held first-time home buyer seminars with attorneys and realtors to provide education on home buying process.
- Analyzed applicants' financial status, credit and property evaluation to determine feasibility of granting loans for commercial and consumer clients.
- Executed loan origination processes by ordering credit reports, appraisals and preliminary title reports.
- Met with applicants to obtain information for loan applications and answer questions about process.
- Built networking and referral systems through realtors and title companies.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Vice President of Mortgage Operations
Home Federal Bank
2016.02 - 2021.12
- Identified opportunities to improve business process flows and overall departmental productivity.
- Established performance goals for department and provided methods for reaching milestones.
- Increased company growth through collaboration with sales and marketing departments.
Branch Manager
Guaranteed Rate
2015.10 - 2016.01
Mortgage Loan Officer
Home Federal Bank
2014.06 - 2015.10
Education
High School Diploma -
Huntington High School
Shreveport, LA05.1991
Skills
- Monthly Close Reporting
- Operational Records Review
- Customer Satisfaction
- Customer Referrals
- New Business Opportunities
- Mortgages and Loans
Accomplishments
- Achieved the status of Number 1 in the state of Louisiana by introducing Down payment assistance programs for consumers since 2011.
- Achieved 130k in revenue for Caddo Parish by introducing CAFA funds to the parish.
- Achieved Number 1 in the state for utilizing CAFA funds since 2019 by completing program with accuracy and efficiency.
Certification
VA certified lending specialist
Timeline
Mortgage Sales Manager
Guild Mortgage
2023.12 - Current
Mortgage Sales Manager
Gateway Mortgage
2021.12 - 2023.12
Vice President of Mortgage Operations
Home Federal Bank
2016.02 - 2021.12
Branch Manager
Guaranteed Rate
2015.10 - 2016.01
Mortgage Loan Officer
Home Federal Bank
2014.06 - 2015.10
High School Diploma -
Huntington High School
VA certified lending specialist
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