Lakshman Kumar Veeramachaneni
Market Research Analyst
Lake Hiawatha,NJ
Summary
Having 20+ Years of significant professional experienced with conducting comprehensive market research to identify trends and consumer behavior. Utilizes strong analytical skills to interpret data and generate valuable insights. Knowledge of advanced research methodologies and proficient in using statistical software for data analysis.
Overview
1
1
Language
23
23
years of professional experience
Work History
Market Research Analyst
Stira Pharmaceuticals LLC
10.2022 - Current
- Conducting detailed market analysis to identify sales opportunities and assist in crafting effective marketing campaigns.
- Researching competitor pricing, sales strategies, marketing techniques, and distribution methods
- Analyzing customer demographics, preferences, needs, and purchasing behaviors to identify potential market opportunities and influences on product demand.
- Market analysis and monitor for defined portfolios and/or product families.
- Support CEO with monthly/quarterly bid analysis, creation/maintenance of KPIs, collaboration with other functions, and ad hoc analyses.
- Create and maintain daily/weekly reports to identify risk areas and follow up with relevant functions and individuals for risk mitigation.
- Communicate effectively with internal and external research partners/ vendors to ensure that each project stays on schedule and within budget.
- Summarizes and analyzes pricing; makes recommendations related to research findings.
- Identifies potential new pharmaceutical products or markets through commercially available sales data.
- Forecasts and tracks pharmaceutical industry marketing and sales trends based on collected data.
- Delivers reports and presentations of findings to management and/or executive leadership.
Market Research Analyst
Nuthi Hospitalities Pvt. Ltd.
10.2017 - 03.2021
- Create and maintain daily/weekly reports to identify risk areas and follow up with relevant functions and individuals for risk mitigation
- Market analysis and monitor for defined portfolios and/or products
- Performed data analysis and developed basic marketing plans
- Assisted in data collection via flow cytometry
- Analyzed market research and developed and executed market communications strategies for new and established products
- Perform quality assurance on the daily briefings and prepare the final power point product for dissemination Summarizes and analyzes pricing
- Identifies new pharmaceutical products or markets
- Builds Establishes and maintain effective business relationship with clients to proactively support their needs as their day-to-day contact
- Forecasts and tracks pharmaceutical industry marketing and sales trends
- Preparation of MIS reports and reporting to CEO pertaining to
- Monthly Sales Analysis
- Sales Reports
Deputy Manager
RiconPharma India Pvt. Ltd
04.2015 - 09.2017
- Preparation of MIS reports and reporting to CFO pertaining to
- Monthly cash flow
- Project wise cost repost
- Department wise cost analysis report
- Inward remittances report
- Monthly Customs duty payment report
- Profit &Loss Account
- TDS statements
- GST Report
- PF/ESI/PT Statements
- Any other Reports (As desired by Management time to time)
- Remittance of statutory payments (TDS, GST, Customs Duty, PF, ESI, Professional Tax)
- Quarterly TDS Return filing
- Employees Income Tax Calculation
- Finalization of accounts
- Payroll Processing
- Verification of Day to day Payments
- Ledger Scrutiny
- Monitoring of G/L A/c's
- Periodical Scrutiny of Ledgers and Books
- Attending Internal & Statutory Audits
- Verification of Vouchers and bills
- Vendor bills payment
- Purchase Profile
- Preparation of Monthly Procurement analysis report
- Preparation of Month end Inventory Statement
- Preparation of Item wise stock consumption Report
- Preparation of Project wise Stock Consumption Report
- Lab Equipment Maintenance cot report
- Ordering material for Projects
- Customs Clearance for Shipments
- Human Resource Profile
- Issuing Call letters to shortlisted candidates
- Conducting Interviews
- Orientation to the new joining employees
- Verification of documents and joining formalities
- Maintaining employee details physically and digitally
- Issuing Health Insurance Cards to New joined employees
- Verification and closing of attendance regularly
- Payroll Processing
- Filing of the monthly PF Return
- Filing of the monthly ESI Return
- Filing of the monthly Profession Tax Return
Executive
Eenadu Television Pvt Ltd
06.2008 - 04.2015
- Monitoring of Fixed Deposits and Schedule Preparation
- Accrued Interest schedule preparation periodically
- Monitoring of Mutual Funds and Schedule Preparation
- Preparation of Return-on-Investment Schedule
- Processing of 15 CA for Foreign Payments
- Reconciliation of Statutory (PF, ESI, PT) Payments
- Preparation of Gratuity Claims and Gratuity Claims Settlements
- Trouble Shooting in Navision ERP Software
- Coordination with ERP Consultants
- Customization in Navision software as per the requirements of the users
- Financial Closing in Navision Software
- User creation and assigning roles to users
- Coordinating with Banks for day-to-day transactions, account conformations and Fixed deposit conformations periodically
- Preparation of MIS reports pertaining to
- Monthly cash flow
- Profitability, Slot and Genere.
- FPC cost for the channel
- Program wise Analysis
- Programme wise cost and revenue Single sheet
- Monitoring of G/L A/c's
- Periodical Scrutiny of Ledgers and Books
- Attending Internal & Statutory Audits
- Preparing Balance Sheet Schedules
- Daily Monitoring of Funds Position in Collection Accounts all branches
- Branch Payments Verification and Making Fund transfers
- Co-ordinating with Branches for Funds Transfers in Collection accounts
- Reconciliation with Sister Concern Companies
- Preparation and Making of Salary Payments
- Verification of Day to Day Payments
- Preparing Tax Audit Schedules
- Preparation of any other Reports (As desired by Management time to time)
Executive
Sri Gayathri Constructions
02.2004 - 04.2007
- Maintaining Day to Day Transactions
- Employees Tour Bills Verification
- Preparation of Bank Reconciliation Statement
- Verifying Vehicle Log Sheets and Making Payments
- Payments to Contractors
Education
Master of Business Administration (MBA) -
National Institute of Business Management
01-2014
Bachelor of Commerce (B.com) - undefined
Osmania University
01-2003
undefined
Govt Junior College
Secunderabad01-2000
SSC - undefined
ZPHS Thumkuna
01-1998
Skills
Consumer behavior
Primary research
Customer satisfaction
Research presentation
Pricing strategy
Data analytics
Market data collection
Trend forecasting
Strategic decision-making support
Section name
- Place: Lake Hiawatha, NJ
- (LAKSHMAN KUMAR VEERAMACHANENI)
PERSONAL TRAITS
- Ability to collect the Business Requirements
- Quick learner and highly motivated team member
- Obey the Organization Rules & Regulations
- Good Quality Work
- Good Documentation Skills
- Good Analytical Skills
- Good Presentation Skills
- Good Communication Skills
Personal Information
- Date of Birth: 1983-09-22
- Marital Status: MARRIED
Timeline
Market Research Analyst
Stira Pharmaceuticals LLC
10.2022 - Current
Market Research Analyst
Nuthi Hospitalities Pvt. Ltd.
10.2017 - 03.2021
Deputy Manager
RiconPharma India Pvt. Ltd
04.2015 - 09.2017
Executive
Eenadu Television Pvt Ltd
06.2008 - 04.2015
Executive
Sri Gayathri Constructions
02.2004 - 04.2007
SSC - undefined
ZPHS Thumkuna
undefined
Govt Junior College
Bachelor of Commerce (B.com) - undefined
Osmania University
Master of Business Administration (MBA) -
National Institute of Business Management