LAKSHMI SAMEERA MAKINA
Miramar,FL
Summary
- Expertise of over 14 years in delivering outstanding technical sales & business growth outcomes in highly competitive markets globally.
- Proven success in consistently generating, improving & sustaining top line growth through account penetration & development of existing customers.
- Expertise in deployment and utilization of services with support of partners in pre-sales technical efforts, Proof of Concepts, reviewing designs and providing guidance in RFP/tender responses.
- Presently managing techno commercial activities for auxiliary relays for USA & Canada Markets.
- Experienced in handling ME, GCC, Pakistan, Sri Lanka and Turkey regions (for strategic accounts), MV CT VT and MV sensors for product and solution sales.
- Introduced a pre-demo discovery and qualification process improving the speed and efficiency of demo preparation and impact of solution presentations.
- Translated business goals into actionable pre-sales utilization plans that reflected requirements and opportunities.
- Skilled in lead generation, identifying new markets, positioning products and solutions and creating account planning, up sell opportunities with existing customers, with proper technical analysis for achieving the set targets in the assigned region.
- Strategized with and coached teams on application of consultative-selling techniques to advance opportunities that resulted in ongoing profitable revenue growth.
- Supported development and execution of account strategies and achievement of sales quota for MV sensors and Digital Solutions in commercial accounts.
- Enterprising, dynamic, go-getter & flexible with strong will to win; possess strong planning, communication, analytical & problem-solving skills
Overview
16
16
years of professional experience
Work History
Regional Sales Manager - Auxiliary Relays
ARTECHE USA INC.,
07.2024 - Current
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Executed successful promotional events and trade shows.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Executed successful marketing campaigns to generate new business and expand customer base.
Sales Manager- Relays & MV
Arteche Middle East
11.2014 - 07.2024
- Drove business through the Pre-Sales function including preparing offers in SAP, Updating CRM.
- Identified potential risks in SOW, SLAs or KPIs in contracts and organized internal discussions to decide proposal strategies.
- Ensured clear adherence to a technical pre-sales qualification process to ensure correct leveling and placement of opportunity leading to accurate quotation and excellent customer experience.
- Analyzing business needs and recommended solutions through a combination of pre & post sales engineering.
- Directing pre-sales consulting by providing business strategy and technical expertise to sales in selecting, implementing, and developing competitive product, services, applications, and solutions.
- Developed the Pre Sales Team and worked on brochures / technical presentations; worked with product management teams to develop and deliver training on business problems, products.
- Developing business networks across the organization and customer based in support of sales team objectives; engaged and leveraged corporate resources, capabilities, budgets, and personnel as appropriate.
- Managing Sales and Application Data base as per ISO standards for record maintenance.
- Preparing documents for Tender/Sales Enquires as required by the customer (GTP, BOM, Type Test Certificates, Customer Reference, Product performance certificates and technical documents).
- Leading programs and projects to better equip Pre Sales and Value Engineering teams in telling compelling stories through demo storyboards design, configuration and deployment, innovative content creation and reuse.
- Leading teams of technical pre-sales in identification, qualification, valuation, and pursuit-to-contract; build and lead a fixed sales team in acquisition of new opportunities.
- Administering multiple pre-sales projects related to feasibility and potential assessment, competitor landscape mapping, roadmap formulation across diverse industry such as Finance, Retail, Manufacturing, Energy and Telecom.
- Developing team's solution pre-sales capabilities in designing and delivering value based / proposition solution sales activities; supporting sales leaders to secure high value commercial and government projects / proposals.
- Coordinating with Spain Team to discuss on customer requirements for prototypes inputs for product developments/improvements.
- Preparing Gantt Charts for complete project life cycle.
- Worked on product approval with various utilities both electrical (Transmission & Distribution), Oil & Gas sector across UAE, KSA, OMAN, BAHRAIN, KUWAIT, EGYPT, Turkey & Srilanka markets
- Managed approval of Saudi Aramco biggest Oil and Gas Company in entire global
- Continued auxiliary relays and Test terminal blocks business strategy in ME region achieving a sustainable growth
- Successfully implemented channel sales network to enhance the market reach and improved business
- Generated 450K business with 67% margin for the MV sensors which is new product in ME region
- Approved 18 circuits TTB in ETEC network, Approval of TTB in Saudi Electricity company, invention combiflex solutions in market.
Sr. Application Engineer
CG-ZIV Power Automation Systems Ltd.
10.2012 - 08.2014
- Prepared cost module for direct enquiries / tenders for Control & Protection of both Conventional/BCU based Systems Control and protection for Generators, Transformers, Feeders, Bus bars, Bus reactors, Bus couplers, Capacitor Banks, Tie, Generator Transformer Panels, Synchronizing Panels, ABT meter Panels, Power line carrier communication panels (PLCC), Remote terminal units (RTU), Rotational Under frequency, Grid Islanding schemes. Annunciation and control desk for all range of substation, operating range from (1200kV, 765kV, 400kV, 220kV, 132kV, 110kV, 66kV, 33kV, 11kV) for all new & existing S/s
- Supported current clients / partners in order to maximize and increase business opportunities and Strategic Marketing for Business enhancement.
- Designed the architecture of SAS/DAS projects, RTU based SCADA/IEC61850 SCADA.
- Organized/participated in Techno Commercial discussions with internal & external customers for price negotiation, being flexible to retain repeat customers and to retain companies’ healthy profit margin
- Managed successfully the existing customers for up-sell and added new customers meeting the regional target
- Strategically secured the worth 30MINR from CG-EPD for PGCIL which includes complete supply of CRP both conventional and digital type
- Banged 400kV CRP tender with KSEB, 132kV Tenders for PSTCL and UPPTCL utilities
- Added new partners to enhance the customer reach and improved business
- Successfully obtained approvals for IEDs and Numerical relays as well as for CRP& SAS Solutions from Government utilities like MSETCL, RRVPNL, PSTCL, HVPNL,MPPTCL, HPSEB, & KSEB utilities
Product Application Engineer
Venson Electric Private Ltd.
06.2009 - 10.2012
- Added new customers for region for upsell and positioning new solutions with consultants and EPCs
- Successfully achieved all PSTCL Transmission tenders worth of 5 MINR
- Managed the strategic partnership with GE Digital products for end-to-end solutions
- Conducted technical presentations at customer location with Partners
Education
MBA - Marketing
Manipal University
Distance01-2021
Bachelor - Electrical And Electronics Engineering
JNTU
INDIA04-2009
Skills
- Operating Systems: DOS, Windows 98, Windows XP, Windows latest version
- Software Skills: C Programming, Embedded C, MATLAB
- Designing: Auto CAD -2012, E Plan
- Office Automation: Open office, SAP
- Marketing Software: Digital marketing, E-marketing
- PLC Programming: Siemens, ABB, GE Fanuc, Allen BradleyDesigning
Key Impact Areas
- Presales Consulting
- New Business Strategies
- Go-To-Market Strategy
- Request for Quotation (RFQs)
- Request for Information (RFIs)
- Lean Six Sigma
- Digital Marketing
- Request for Proposal (RFPs)
- Request for Tender (RFTs)
- Scoping, Sizing / Optimization
- Technical Solution Design
- Cost Effective Solutions
- Client Relationship
- Management
- Pricing Models
- Lead Generation
- Statement of Work (SOW)
- Techno-functional Product Consultancy
- Requirement Gathering
Personal Details
English
Hindi
Kannada
Telugu
Spanish beginner (A level certified)
Disclaimer
I solemnly declare that all the above information is correct to the best of my knowledge and belief. DATE: 2025-05-23
Signature [LAKSHMI SAMEERA]
Timeline
Regional Sales Manager - Auxiliary Relays
ARTECHE USA INC.,
07.2024 - Current
Sales Manager- Relays & MV
Arteche Middle East
11.2014 - 07.2024
Sr. Application Engineer
CG-ZIV Power Automation Systems Ltd.
10.2012 - 08.2014
Product Application Engineer
Venson Electric Private Ltd.
06.2009 - 10.2012
MBA - Marketing
Manipal University
Bachelor - Electrical And Electronics Engineering
JNTU
Similar Profiles
Nadia ContrerasNadia Contreras
Finance Coordinator at Arteche USA IncFinance Coordinator at Arteche USA Inc
Elijah FordElijah Ford
House Manager at Leo ArtecheHouse Manager at Leo Arteche
CLAY Lewi SiosiCLAY Lewi Siosi
Fellow at American Association of Hand Surgery (AAHS) – Scripps Hand Surgery Clinics, Valley Hand Surgery Centre, San Diego, California, USA. OrthoCarolina Hand Surgery, South Charlotte, North Carolina, USA. Texas Childrens Hospital, Houston, USA.Fellow at American Association of Hand Surgery (AAHS) – Scripps Hand Surgery Clinics, Valley Hand Surgery Centre, San Diego, California, USA. OrthoCarolina Hand Surgery, South Charlotte, North Carolina, USA. Texas Childrens Hospital, Houston, USA.
Alexia BelangerAlexia Belanger
Camp Counselor at AML SportsCamp Counselor at AML Sports
Noushin KianiNoushin Kiani
Math Instructor at Mathnasium Learning CenterMath Instructor at Mathnasium Learning Center