Laksshya Guptaa
Germantown,MD
Summary
Dedicated and creative Graphic and Web Designer with 5 of experience in crafting visually stunning and user-centric designs. Proficient in both print and digital media, with a strong understanding of UI/UX principles. Seeking an opportunity to leverage my skills and passion for design to contribute to a dynamic team.
Overview
6
6
years of professional experience
Work History
Creative Lead
A.O.N.S Digital Solutions
11.2022 - 11.2023
- Played a key role in brainstorming sessions, contributing creative ideas and strategies to solve design challenges
- Designed and produced marketing collateral, ensuring that all materials adhered to brand standards
- Assisted in the development of marketing strategies and campaigns, helping to elevate the brand's presence in the market
- Led a team of 10 creative professionals, including graphic designers, copywriters, and multimedia artists, to develop high-quality visual content and marketing materials
- Oversaw the creative process from concept to execution, ensuring alignment with brand guidelines, project goals, and client objectives
- Collaborated closely with cross-functional teams, including marketing, product development, and sales, to understand project requirements and deliver creative solutions that met strategic objectives
- Managed multiple projects simultaneously, delegating tasks, setting priorities, and tracking progress to meet deadlines and budget constraints
- Conducted regular team meetings and provided feedback and guidance to foster creativity and professional growth among team members
- Developed and maintained brand guidelines to ensure consistency across all marketing and promotional materials.
Senior Graphic Designer
Dalmia Bharat
09.2022 - 11.2022
- Designed graphics for national and international brands, including Tata Institute Of Social Science, Smart Nora, Bioderma, Davidoff, Kuber Group, Hemshree, Mantra, SMC, Goto Astro, Atul Properties
- Designed innovative creative strategies to raise brand awareness and engagement for the organization
- Led a team of designers and collaborated with cross-functional teams to develop visual concepts and design strategies for various projects, including websites, branding, and marketing materials
- Created visually engaging web layouts, wireframes, and prototypes using tools such as Adobe XD, Sketch, and Figma, ensuring optimal user experiences and responsiveness
- Designed and maintained company websites, ensuring content accuracy, SEO optimization, and seamless user navigation
- Developed and executed innovative branding and marketing campaigns, resulting in a 20% increase in website traffic
- Produced high-quality print materials, including brochures, flyers, and banners, adhering to brand guidelines and consistently meeting tight deadlines
- Collaborated with clients to understand their design needs, providing creative solutions that exceeded their expectations
- Conducted thorough research on industry trends and emerging design technologies to stay up-to-date and recommend improvements.
Graphic Designer
Webisdom
03.2022 - 09.2022
- Designed visual content for print and digital media, including logos, advertisements, posters, and social media graphics
- Worked closely with the marketing team to create visually appealing and effective marketing materials that communicated the brand's message and values
- Assisted in the development of branding guidelines and ensured consistency across all design projects
- Collaborated with vendors and printers to oversee the production of marketing collateral, ensuring high-quality output
- Conducted regular quality checks to maintain brand consistency and accuracy in all designs
- Designed and developed creative solutions to satisfy marketing and communications requirements
- Managed completed design products to match customer standards and specific branding targets
- Communicated design concepts and rationales to clients, incorporating feedback and revisions to achieve desired outcomes.
Junior Graphic Designer
Scaarfy
03.2018 - 03.2022
- Supported the senior design team in creating visual assets for marketing campaigns, websites, and social media platforms
- Assisted in the design and production of print materials, including brochures, banners, and promotional materials
- Contributed to brainstorming sessions and creative meetings, providing fresh ideas and design concepts
- Gained experience in collaborating with clients and stakeholders to understand their design needs and objectives
- Integrated marketing creatives from company design templates to produce consistent brand presence
- Designed and developed creative solutions to satisfy marketing and communications requirements
- Updated skills, software, and hardware to harness new technologies' features and offer innovative ideas for marketing campaigns.
Freelance Graphic Designer
The Works
08.2021 - 11.2021
- Met with customers to present mockups and collect information for adjustments
- Used Adobe Creative Suite to create images and layouts
- Created a broad range of work using various design techniques
- Employed design fundamentals when selecting typography, composition, layout, and color in design work
- Worked with various clients to design logos, branding, and marketing collateral
- Designed graphics for short films and promotional materials
- Managed project timelines and budgets
- Optimized designs for print and digital mediums for use in print advertisements, social media graphics, and website layouts
- Implemented industry best practices to remain up-to-date with emerging design trends and technologies.
Education
Bachelor of Arts -
Delhi University
Associate of Arts Filmmaking -
Whistling Woods Internaational
GED -
Cambridge Foundation School
Skills
- Problem Solving
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- User Interface (UI) and User Experience (UX) Design
- Branding, Identity and Logo Design
- Figma and Sketch
- SEO Optimization
- Strong Communication and Collaboration
- Attention to Detail
- Creative Team Leadership
- Website Builder (Framer, Wix, Zyro, Squarespace ect)
References
References available upon request.
Timeline
Creative Lead
A.O.N.S Digital Solutions
11.2022 - 11.2023
Senior Graphic Designer
Dalmia Bharat
09.2022 - 11.2022
Graphic Designer
Webisdom
03.2022 - 09.2022
Freelance Graphic Designer
The Works
08.2021 - 11.2021
Junior Graphic Designer
Scaarfy
03.2018 - 03.2022
Bachelor of Arts -
Delhi University
Associate of Arts Filmmaking -
Whistling Woods Internaational
GED -
Cambridge Foundation School
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