LALA ERVIN

• Identified market opportunities and defined value propositions to drive adoption of solutions
• Led end-to-end campaign strategy, go-to-market activation, and optimization, resulting in revenue growth and market expansion
• Conducted competitive intelligence research, win/loss analysis, and persona interviews
• Enabled Sales and Marketing teams with competitive insights, product positioning toolkits, and sales enablement content
• Developed and executed demand generation programs and materials across the buyer's journey (case studies, webinars, product demos, white papers, sales collateral)
• Managed and optimized digital advertising campaigns, establishing, tracking, and assessing relevant KPIs
• Implemented strategies for product launches, supporting marketing initiatives with data-driven insights
• Created custom and templatable co-marketing programs, enhancing partner and product enablement collateral production

• Spearheaded the creation of an In-Store Marketing SharePoint Kit, optimizing content management processes
• Led collaborative communication strategies for in-store campaigns
• Developed comprehensive marketing strategies for retail initiatives, enhancing brand visibility and customer engagement
• Managed marketing campaigns across direct mail, email, social media, and print ads, driving brand engagement and customer acquisition
• Managed a $1M annual retail marketing budget, optimizing resource allocation and maximizing ROI
• Conducted A/B testing of marketing creatives and analyzed campaign performance to refine strategies and improve ROI
• Optimized paid media campaigns while monitoring budgets to improve ROI

• Collaborated with creative and analytics teams to create and optimize campaigns, increasing organic traffic by 233%
• Managed editorial calendars for social content, including content planning, influencer partnerships, and community engagement
• Conducted weekly trend meetings to source digital news and implement on-brand campaigns
• Supported brand planners with persona identification, target audience analysis, and customer journey development
• Executed community management strategies to grow customer engagement and streamline social customer care
• Developed and implemented a social media strategy aligned with brand identity and business goals
• Managed influencer marketing strategies, driving audience acquisition, retention, and growth

Center for Community Health and Health Equity

• Revamped strategic healthcare communications plans focusing on community outreach
• Produced written and digital content for the CCHHE website and internal/external press
• Aligned with the Public Affairs Department to design and write press releases for local events
• Produced informational-style videos through interviews and filming
• Conducted market research and analyzed data to inform content strategy and improve engagement
• Implemented search engine marketing strategies to enhance website visibility and traffic

• Developed and implemented a marketing automation roadmap, increasing campaign efficiency by 25%
• Implemented social media campaigns and brand marketing strategies to promote fitness events and ticket sales
• Boosted follower count by 70% across social media platforms
• Conducted market research on customer trends, competition, and target markets
• Refined email marketing strategies, led their execution, and analyzed the results to optimize performance
• Created assets for commercial and digital marketing initiatives, enhancing brand awareness and engagement