Lalla Jouhari Ouaraini

• Performed sales consultations and educated clients on products and services.
• Conducted market research and reported on competitors.
• Achieved company growth and brand development through market expansion and sales.
• Researched and capitalized on emerging opportunities to build business and expand customer base.
• Created and maintained sales environment to support business objectives.
• Developed and implemented new sales strategies to update product lines.
• Monitored industry trends and competitor activities to stay ahead of the competition.
• Implemented process changes designed to streamline workflow within the department.
• Provided technical support for customers when needed, answering questions about product features and capabilities.
• Developed and significantly grew assigned territory 200% within first year.
• Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
• Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
• Researched potential customers using various sources such as WACD and Market intelligence.
• Analyzed business and sales targets using critical problem-solving skills.
• Prospected for new business using databases and other strategies to generate sales.
• Analyzed competitors' successes and failures, evaluating impact on market through detailed and personalized customer engagement roadmaps.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
• Planned and completed group projects, working smoothly with others.

Account Receivable

• Ensure and check account creditworthiness of customers with the help of the financial department.
• Manage accounts receivable to ensure adherence to agreements and remedial action when necessary. End responsibility with sales for costs resulting from all kind of sales (charges collect, walk in customers).
• Initiate and assist to debtor chasing for non-payments of export and import shipments.
• Monitor, discuss and improve the Sales process.

Pricing

• Acquire and analyze relevant pricing information from the market and exchange information with Pricing Department.
• Play a leading role in the seasonal process of price setting for published (market-) tariffs, acquiring all relevant competition intelligence and internal business intelligence and performing sophisticated analysis in line with pricing guidelines from management.
• Maximize yields by negotiating optimal prices for customer specific price agreements by means of contracts based on sophisticated analysis of customer specific characteristics and offering of competition representing and safeguarding the interest of JV partners.
• Ensure regular and timely updates of pricing guidelines for CXO in the process of spot-rate setting in liaison with Revenue Management/Pricing Department.

• Control/invoice air-waybills.
• Analyze Customer billing disputes received on CNS and collaborate with CXO, QD and Sales to resolve in timely manner.
• Analyze past due balances using SAP and ATB reports to identify negative impacts on revenue.
• Partner with local Teams and Regional Sales and the commercial team to facilitate collection efforts for overdue accounts.
• Develop strong customer and team relationships across a wide range of employee levels and departments.
• Contact customers for partial or unpaid invoices.
• Analyze ARG audit report finding to avoid revenue leakage and issue CNS rebills on request.
• Implement new strategies and resolve complex billing issues for the Southeast portfolio key, medium and small accounts; Coordinate corrective actions to ensure full resolution and significant reduction in billing disputes and debtor.
• Approve billing revisions in Salesforce and adjust in AFLS.
• Investigate past due invoices and delinquent accounts to maintain revenues and reduce number of unpaid and outstanding accounts.
• Perform accurate and fully compliant monthly invoicing by meeting my deadline.

• Prepared and presented weekly occupancy, delinquency and recertification reports.
• Prepared monthly financial statements and analysis and analyzed balance sheets for the assigned Portfolio.
• Created plans and solutions with the regional directors on controlling cost effectiveness and budgets.
• Reviewed and analyzed general ledger, A/R and A/P.
• Prepared replacement reserve and deficit requests.
• Prepared and planned annual and semi-annual budgets.
• Executed and reported variance and gap analysis.
• Reviewed results and monitored variances, delivering all pertinent compiled information along with suggestions for improvement.
• Advised leadership on financial decisions for Capital and rehab projects.

• Helped Accounting with invoices and monthly statements.
•  Balanced batches daily using Smart Deposit system to process checks electronically.
•  Handled account issues, invoicing, analyzed customer balances determining payment options. 
• Processed CEO’s monthly expense reports.
• Organized and managed front office operations. 
• Scheduled and coordinated conferences and corporate events. 
• Managed customer integrations and trainings on the platform. 
• Progressed and tracked reports to management. 

• Represented senior management and coordinated region managers activities.
• Managed seasonal and fiscal events, budget and planned strategy with Senior Vice President in shop development including locations and department stores, positioning and shop design.
• Reconciled sub-ledgers to G/L and performed transactional A/R and A/P functions in SAP. 
• Assisted with integration to SD/MM.
• Interfaced with IT and implementation team, identified business requirements and resolutions. 
• Directly supervised national coordination program by recruiting, training and motivating team.
• Partnered with marketing director and executives in planning, execution, buying and merchandising.
• Managed general operations including reporting, inventory control and sell-through goals.