Proven track record in data management and campaign execution, achieving 98% data accuracy and generating 500+ qualified leads per activation. Expertise in CRM systems and collaboration drives impactful marketing initiatives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Lead Brand Ambassador
Ascent Talent
New York
09.2022 - 03.2026
Led experiential campaigns, directly engaging customers to enhance brand awareness and loyalty
Collaborated with cross-functional teams to successfully achieve campaign objectives and drive engagement
Captured and entered 1,000+ consumer data records per campaign into CRM, ensuring 98%+ accuracy for reliable reporting and data integrity
Generated and managed 500+ qualified leads per activation, organizing and inputting data into centralized databases to support lead tracking, reporting, and client follow-up
Creative Director/Studio Operations Manager
Ilè LaReaux Studios
Brooklyn
11.2024 - 12.2025
Managed visual storytelling across multiple media platforms, ensuring cohesive brand messaging.
Increased client bookings by 92% through streamlined scheduling systems and improved client experience
Conceptualized and executed 10+ bespoke events and shoots, managing production from ideation to delivery
Streamlined workflow through structured systems and automations, reducing turnaround time and enhancing client satisfaction by 80%.
Developed strategies that significantly increased brand awareness through innovative campaigns.
Brand Ambassador
Hype Agency
New York
03.2019 - 06.2025
Increased audience engagement and lead generation by 70%+ through interactive brand activations, targeted messaging, and real-time audience interaction strategies during events
Delivered high-impact events and campaigns that exceeded engagement and operational KPIs by 70%+, fostering repeat client partnerships and driving brand growth
Managed registration systems, attendee tracking, and digital communications for virtual and hybrid events, enhancing check-in efficiency and reducing onboarding time by 60%
Education
Bachelor of Arts - Journalism And Mass Communication
Texas Southern University
Houston, TX
12-2012
Skills
Content strategy
Event Production
Project Management
CRM Systems
Data Management
Adobe Creative Suite
Google Workspace
Microsoft Office Suite
Certification
Professional Scrum Master
Timeline
Creative Director/Studio Operations Manager
Ilè LaReaux Studios
11.2024 - 12.2025
Lead Brand Ambassador
Ascent Talent
09.2022 - 03.2026
Brand Ambassador
Hype Agency
03.2019 - 06.2025
Bachelor of Arts - Journalism And Mass Communication