Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Hi, I’m
La Monica Madden
Kansas City,MO
Summary
Overview
17
years of professional experience
1
Certification
Work History
VMLY&RKansas City, MO
Director of Content Strategy
08.2019 - Current
Job overview
- Led client-facing content strategy efforts for multimillion-dollar customer experience transformations and digital platform redesigns for brands such as Coca-Cola, T-Mobile, Ford, US Navy, Johnson & Johnson, General Mills, and L'Oreal.
- Collaborated with other relevant functions to develop strategies that drive Premium brand vision and objectives
- Led team of writers and content marketing strategists in development of content strategies, systems, and frameworks.
- Hired and directed teams to achieve daily and long-term operations and business goals.
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
- Developed impactful and strategic partnerships with clients to drive business development.
- Established performance goals for each department and provided feedback on methods for reaching those milestones.
- Managed new business development and increased departmental revenue by 20% per annum
- Strategized content based on Google Analytics data, geographical targeting, and keyword planning.
- Managed stakeholder relationships to meet and exceed timing and budget goals.
Archer EducationOverland Park, KS
Director of Social Media
03.2017 - 08.2019
Job overview
- Oversaw team of 150+ in preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Built and strengthened strategic relationships with vendors, advertising agencies, and leading Industry partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Led Direction of marketing projects through conceptual planning, schedule management, and final implementation.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Developed insights on marketing campaigns to assess performance against goals.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Propensity DigitalKansas City, MO
Chief Strategy Officer
10.2009 - 03.2019
Job overview
- Interviewed, supervised, and motivated 100+ staff members to achieve optimal productivity.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing.
- Managed divisional marketing, advertising and new product development.
- Increased business profits 20% by streamlining processes and trimming unnecessary positions.
Dex Media Inc.Kansas City, United States
Senior Marketing Consultant
09.2007 - 11.2009
Job overview
- Consulted with clients on business issues and developed innovative, high-impact proposals which led to over $5 Mill in secured revenue.
- Conducted market research and reported on clients' competition.
- Consulted with clients on business issues and developed innovative proposals.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Education
Rockhurst UniversityKansas City, MO
Executive MBA from Global Executive Leadership
05.2023
University Overview
- 3.8 GPA
Skills
- Enterprise-Level Content Strategy
- Partner Relations
- Strategic Planning And Analysis
- Digital Content
- Data-Driven
- Marketing
- Thought-Leadership
- Product Positioning
- Go-To-Market Strategies
- Marketing Experience & Strategies
- Trend Analysis
- Team Leadership
- Brand Architecture
- Creative Development
- Portfolio Strategy
Certification
- Certified Human Centered Design Strategist, VMLY&R - 2022
Volunteer Service
Volunteer Service
KC Rep Theater - Board of Directors
Executive Committee Board Member 2022-Present
IDEA Committee Vice Chair 2022-Present
Missouri State University Design Thinking Executive Certification
Member of the Board of Directors 2022-Present
Timeline
Director of Content Strategy
VMLY&R
08.2019 - Current
Director of Social Media
Archer Education
03.2017 - 08.2019
Chief Strategy Officer
Propensity Digital
10.2009 - 03.2019
Senior Marketing Consultant
Dex Media Inc.
09.2007 - 11.2009
Rockhurst University
Executive MBA from Global Executive Leadership
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