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Hi, I’m
Lamthong Boyle
Associate Manager, Paid Search
Zeeland,MI
Summary
Service-oriented Associate Manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Overview
6
years of professional experience
4
Certifications
Work History
MerkleRemote, Michigan
Associate Manager, Paid Search
08.2021 - Current
Job overview
- Assist in development of organizational structure to outline and direct rules, roles and responsibilities.
- Conduct weekly team meetings to motivate team members, address concerns and questions, plan improvements and evaluate progress toward goals.
- Own team planning schedules and delegating assignments to meet coverage and service demands.
- Mentor and support 6 junior and senior analysts in Paid Search department employees to create strong workplace culture, enhance professional development and accountability in the workplace
- Manage client annual budgets ranging from $5-15MM
- Actively manage overall account strategy, activation, and performance in SA360, Google Ads, and Microsoft Ads platforms
- Responded to and maintain relationships across vendors, client contacts, and stakeholders.
PerformicsRemote, Illinois
Media Manager
01.2020 - 08.2021
Job overview
- Led success of clients’ Search Engine Marketing programs by providing thought leadership on paid search campaign strategies and optimization
- Effectively communicated with clients, vendor partners, and internal staff members
- Directed and managed daily workflow of all client programs, including initiation and management of projects across department
- Created data analysis reports of key metrics to identify, recommend and implement changes for increasing performance of client programs
- Managed budgeting (multi-million annual budgets), forecasting, billing and invoicing
- Created campaigns in Google Ads, Microsoft Ads, SA360, bulk editors, and other various platforms
- Managed distributed over-seas team utilization and deliverables
Dealer EProcessLisle, IL
Digital Marketing Specialist
03.2018 - 01.2020
Job overview
- Responsible for management of 40+ accounts and six figures in monthly advertising budgets
- Create/manage paid search campaigns across Google Ads, Bing Ads, Facebook, and YouTube.
- Established timely communication with clients on account performance, status, deliverables, budgets, strategy, and recommendations.
- Develop, implement, track and optimize digital marketing campaign's while utilizing successful bidding strategies and effective keyword management.
- Nurtured new business & consulted on SEM strategy, advertising budget recommendations, and market insights to build effective new business strategies.
- Delivered reporting on campaign results and customer behavior to identify actionable opportunities to increase sales, improve customer acquisition and improve engagement.
- Cross-functionally collaborate across organization
- Cross/Up sell additional digital marketing products/solutions to current clients
Dealer EProcessLisle, Illinois
Front-End Developer | Launch Team
04.2017 - 03.2018
Job overview
- Collaborate with Launch Coordinators to achieve client goals and hit deliverables.
- Demonstrated use HTML, CSS, Javascript, SQL databases, text editor, and FTP.
- Intermittent use of PHP and Photoshop required.
- Audited over 250 client websites with adherence to quality standards and best practices.
- Utilized knowledge of DNS setup and configuration for client website launches.
- Create and contribute to knowledge base, team processes, and coordination with offshore team members.
- Collaborate with Launch Coordinators and third-party team members.
- Manage accounts via CRM.
Dealer EProcessLisle, Illinois
Front-End Developer | Support Technician
11.2016 - 04.2017
Job overview
- Demonstrated use of HTML, CSS, Javascript and SQL databases
- Intermittent use of PHP and Photoshop
- Integrate and troubleshoot third party scripts
- Collaborate with Account Executive team to help achieve client goals and close tickets via ZenDesk
- Effectively communicate with third party vendors and client contacts
Education
General AssemblyChicago, IL
Certificate of Completion from Web Development
10.2015 - 02.2016
Grand Rapids Community CollegeGrand Rapids, MI
No Degree from General Studies
05.2001
Skills
Interpersonal Communication
Analytical and Critical Thinking
Flexible and Adaptable
Teambuilding
Decision Making
Project Management
Strategic planning & Time management
Google Suite
Microsoft Suite
Software
CSS
Javascript
Certification
Google Ads Certification
Timeline
Scrum Master Certified
11-2021
Associate Manager, Paid Search
Merkle
08.2021 - Current
Media Manager
Performics
01.2020 - 08.2021
Google Ads Certification
04-2018
Google Analytics Certification
04-2018
Microsoft Ads Certification
04-2018
Digital Marketing Specialist
Dealer EProcess
03.2018 - 01.2020
Front-End Developer | Launch Team
Dealer EProcess
04.2017 - 03.2018
Front-End Developer | Support Technician
Dealer EProcess
11.2016 - 04.2017
General Assembly
Certificate of Completion from Web Development
10.2015 - 02.2016
Grand Rapids Community College
No Degree from General Studies
05.2001