Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Hi, I’m

Lamthong Boyle

Associate Manager, Paid Search
Zeeland,MI
Lamthong Boyle

Summary

Service-oriented Associate Manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.

Overview

6
years of professional experience
4
Certifications

Work History

Merkle
Remote, Michigan

Associate Manager, Paid Search
08.2021 - Current

Job overview

  • Assist in development of organizational structure to outline and direct rules, roles and responsibilities.
  • Conduct weekly team meetings to motivate team members, address concerns and questions, plan improvements and evaluate progress toward goals.
  • Own team planning schedules and delegating assignments to meet coverage and service demands.
  • Mentor and support 6 junior and senior analysts in Paid Search department employees to create strong workplace culture, enhance professional development and accountability in the workplace
  • Manage client annual budgets ranging from $5-15MM
  • Actively manage overall account strategy, activation, and performance in SA360, Google Ads, and Microsoft Ads platforms
  • Responded to and maintain relationships across vendors, client contacts, and stakeholders.

Performics
Remote, Illinois

Media Manager
01.2020 - 08.2021

Job overview

  • Led success of clients’ Search Engine Marketing programs by providing thought leadership on paid search campaign strategies and optimization
  • Effectively communicated with clients, vendor partners, and internal staff members
  • Directed and managed daily workflow of all client programs, including initiation and management of projects across department
  • Created data analysis reports of key metrics to identify, recommend and implement changes for increasing performance of client programs
  • Managed budgeting (multi-million annual budgets), forecasting, billing and invoicing
  • Created campaigns in Google Ads, Microsoft Ads, SA360, bulk editors, and other various platforms
  • Managed distributed over-seas team utilization and deliverables

Dealer EProcess
Lisle, IL

Digital Marketing Specialist
03.2018 - 01.2020

Job overview

  • Responsible for management of 40+ accounts and six figures in monthly advertising budgets
  • Create/manage paid search campaigns across Google Ads, Bing Ads, Facebook, and YouTube.
  • Established timely communication with clients on account performance, status, deliverables, budgets, strategy, and recommendations.
  • Develop, implement, track and optimize digital marketing campaign's while utilizing successful bidding strategies and effective keyword management.
  • Nurtured new business & consulted on SEM strategy, advertising budget recommendations, and market insights to build effective new business strategies.
  • Delivered reporting on campaign results and customer behavior to identify actionable opportunities to increase sales, improve customer acquisition and improve engagement.
  • Cross-functionally collaborate across organization
  • Cross/Up sell additional digital marketing products/solutions to current clients

Dealer EProcess
Lisle, Illinois

Front-End Developer | Launch Team
04.2017 - 03.2018

Job overview

  • Collaborate with Launch Coordinators to achieve client goals and hit deliverables.
  • Demonstrated use HTML, CSS, Javascript, SQL databases, text editor, and FTP.
  • Intermittent use of PHP and Photoshop required.
  • Audited over 250 client websites with adherence to quality standards and best practices.
  • Utilized knowledge of DNS setup and configuration for client website launches.
  • Create and contribute to knowledge base, team processes, and coordination with offshore team members.
  • Collaborate with Launch Coordinators and third-party team members.
  • Manage accounts via CRM.

Dealer EProcess
Lisle, Illinois

Front-End Developer | Support Technician
11.2016 - 04.2017

Job overview

  • Demonstrated use of HTML, CSS, Javascript and SQL databases
  • Intermittent use of PHP and Photoshop
  • Integrate and troubleshoot third party scripts
  • Collaborate with Account Executive team to help achieve client goals and close tickets via ZenDesk
  • Effectively communicate with third party vendors and client contacts

Education

General Assembly
Chicago, IL

Certificate of Completion from Web Development
10.2015 - 02.2016

Grand Rapids Community College
Grand Rapids, MI

No Degree from General Studies
05.2001

Skills

    Interpersonal Communication

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Software

HTML

CSS

Javascript

Certification

Google Ads Certification

Timeline

Scrum Master Certified

11-2021

Associate Manager, Paid Search

Merkle
08.2021 - Current

Media Manager

Performics
01.2020 - 08.2021

Google Ads Certification

04-2018

Google Analytics Certification

04-2018

Microsoft Ads Certification

04-2018

Digital Marketing Specialist

Dealer EProcess
03.2018 - 01.2020

Front-End Developer | Launch Team

Dealer EProcess
04.2017 - 03.2018

Front-End Developer | Support Technician

Dealer EProcess
11.2016 - 04.2017

General Assembly

Certificate of Completion from Web Development
10.2015 - 02.2016

Grand Rapids Community College

No Degree from General Studies
05.2001

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Lamthong BoyleAssociate Manager, Paid Search