ANNA LITTLE
Sacramento,CA
Summary
Highly motivated, experienced, and well-rounded individual seeking position as a Senior People Data Scientist.
Overview
14
14
years of professional experience
Work History
Senior Data Scientist
SAP Concur
03.2019 - 03.2021
- Worked with marketing stakeholders to develop quarterly customer journey models based on marketing and sales data.
- Analyzed large Amazon Redshift datasets to identify trends and patterns in customer behaviors. Strive to understand the intricacies of selling cycles and product lifecycles and the pressure they place on a marketing organization to drive demand and revenue.
- Produced and managed suite of Tableau datasets to interact with marketers and deliver automated insights in real time.
Senior Data Analyst
McClatchy
03.2016 - 03.2019
- Analyze market trends in the Auto, Political, and Grocery Industries for all McClatchy markets across the US.
- Access 1st, 2nd, and 3rd party data stored in SQL and Redshift data warehouses, manipulate and analyze data as needed in R and create visualizations in Tableau.
- Utilize design thinking to design, execute, and analyze survey results for a proprietary reader panel to solicit feedback on news content and advertisements; then compile results with recommendations for key stakeholders.
- Creator of a Tableau dashboard for sales reps to use for prospecting and to answer questions on seasonality, category advertising spending, and to make their leads list complete by merging in business contact information.
- Responsible for ongoing training on the dashboard and being subject matter expert/go to person for any analytic question big or small.
Director of Modeling & Analytics
Marketing Evolution
02.2014 - 03.2016
- Daily tasks include: QC'ing analyst code to check for accuracy and efficiency (or coding if bandwidth is tight), outlining analysis plans, linking survey data to customer data and determining intent to purchase/actual purchase conversions, creating and interpreting logistic regression models to pinpoint media drivers to action
- Partner with client facing teams to design statistical analysis to answer client's questions
- Responsible for managing timeline and progress of 2-3 projects at a time
- Comfortable with reprioritization and adapting to many challenges
- Proactive and approachable, proven expert with coaching new hires on all areas important to success (both analytic and being a professional with great communication).
Senior Data Analyst
Marketing Evolution
06.2007 - 02.2014
- Create and interpret logistic and multivariate regression models in S-PLUS to pinpoint significant indicators of key research metrics
- Perform quantitative and qualitative analysis using experimental design to specifically isolate the impact and efficiency of individual media
- Assemble data feeds for monthly dashboard and campaign summaries, while developing template projects and best practice procedures for new hire training materials
- Institute a strict QC process to ensure survey datasets are coded properly and stored efficiently
- Assisted with hiring, training, and management of Data Analytics teams in New York City, Boston, and Los Angeles.
Education
Bachelor of Science - Statistics
California Polytechnic State University
San Luis Obispo, CA06.2007
Skills
- Proficient in R and Python Comfortable with wide range of statistical methods commonly practiced in market research (regression, cluster analysis, HLM, text analysis, longitudinal studies)
- Keen attention to detail while maintaining a sense of urgency to handle tight deadlines Comfortable with Git to track changes in code
- Proven ability to manage end-to-end process of survey research including gathering, cleaning and organizing data and drawing real world meaning and actionable insights for use by technical and non-technical personnel
Timeline
Senior Data Scientist
SAP Concur
03.2019 - 03.2021
Senior Data Analyst
McClatchy
03.2016 - 03.2019
Director of Modeling & Analytics
Marketing Evolution
02.2014 - 03.2016
Senior Data Analyst
Marketing Evolution
06.2007 - 02.2014
Bachelor of Science - Statistics
California Polytechnic State University