Lan Truong
Piscataway,New Jersey
Summary
Dynamic Regional Marketing and Product Manager at BASF Corp with a proven track record in product strategy and market development. Expert in managing a $30M portfolio, driving successful product launches, and enhancing customer satisfaction. Skilled in critical thinking and project planning, delivering impactful solutions that align with market needs.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Regional Marketing and Product Manager
BASF Corp
01.2018 - Current
- Manage a complex lubricant oil additive portfolio of specialty and commodity products in North America that has over $30M in margin and over 120 products
- Monitor competitive landscape, conduct market analysis and provide directions to Account Managers to grow the business
- Develop marketing plans and implement regional strategies in line with market needs
- Set value based regional target list prices and provide supporting reasons to Account Managers to adjust their prices
- Steer regional product portfolio and implementation of product launches
- Set business rules such as shelf life, allocation rules, stocking strategies, shipping lead times and inventory targets for the region
- Chair regional operation meetings and take decisions for regional projects
- Identified and implemented cost improvements in production, sourcing, and supply chain
- Successfully managed project to launch key customer tolling agreement and supply of specialty antioxidant for aviation
- Conducted market research to gather insights on product movements and competitive landscape.
- Collaborated with cross-functional teams to lower raw material prices
- Work with Regulatory team to strategically position products that both meet the customer's needs and the industry standards
- Engaged with customers to understand pain points and enhance overall satisfaction with products.
- Collaborated with Trade Control department to correctly identify products and their HS codes
Applications Engineer
BASF Corp
07.2006 - 01.2018
- Collaborated with customers, production, R&D and other functional teams to provide the best catalyst solution that meet customer's requirements for automotive emission regulations.
- Work with R&D and cross functional teams to develop cost reduction strategies to share between customers and BASF
- Work with joint ventures to meet customer's global demand and ensure communication consistency
- Mange production launches of various Three Way Catalysts by providing forecast to Production and Supply Chain
- Manage technology transfer projects between production sties and ensure successful product introduction
- Interact with Marketing and SAles to provide different strategies for customers to meet emission regulations
- Strategize with Marketing to gain market share with customers
- Diagnose automotive catalyst field failures and provide detailed reports to customer for product quality confirmation
Technical Service Representative
BASF Corp (Formerly Engelhard)
07.2000 - 06.2006
- Successfully launched PremAir technology at Hyundai, Nissan, and Mitsubishi to reduce ozone at ambient temperature
- Develop value-based pricing strategies for PremAir
- Created strategies for Hyundai Motor Company to meet their Green Image strategy and reducing overall vehicle emissions
- Established Hyundai Motor Corporation as a first time customer for Three Way Catalyst in North America
- Worked with Finance and Production to approve Hyundai as customer
- Launched Nissan supplier portal to improve communications during competition and launch phases
- Worked with cross functional managers to determine priorities of projects and algin resources to achieve those goals.
- Provide logistical direction and support to maintain production flow
- Maintain customer meetings, requirements, and prices in database to successfully manage major accounts
- Work with cross functional teams to successfully introduce new products
Quality Control/Analytical Chemist
DMC2
05.1997 - 06.2000
- Conducted qualitative and quantitative analyses to ensure compliance with ISO 9000 regulatory standards.
- Reduced production down time by optimizing process flow in the lab
- Designed experimental procedures for various titration, AA, and other wet chemistry methods
- Performed analytical tests and checked against customer's specifications before release
- Refined silver and other metals in catalysts and analyzed their content using wet chemical analysis
- Sampled and tested incoming raw materials and finished products using various wet chemistry techniques
Education
MBA -
University of Maryland
Adelphi, MD05-2017
Bachelor of Science - Chemistry
Rutgers University
New Brunswick, NJ05-1997
Skills
- Product vision and strategy
- Critical thinking
- Project planning
- Product strategy
- Prioritization and execution
- Market development
Certification
- Graduate Certificate, Project Management
Languages
Vietnamese
Native or Bilingual
Timeline
Regional Marketing and Product Manager
BASF Corp
01.2018 - Current
Applications Engineer
BASF Corp
07.2006 - 01.2018
Technical Service Representative
BASF Corp (Formerly Engelhard)
07.2000 - 06.2006
Quality Control/Analytical Chemist
DMC2
05.1997 - 06.2000
MBA -
University of Maryland
Bachelor of Science - Chemistry
Rutgers University