Lana Aleixo
NYC Metro Area
Summary
Dynamic, passionate, and thoughtful leader with a strong focus on consumer needs and extensive experience with global brands. Proven expertise in event management and creating impactful consumer marketing experiences. My true superpowers are connecting with people, operating with excellence, and pushing boundaries with curiosity.
Overview
27
27
years of professional experience
Work History
Senior Project Manager
NIKE, Inc. / Converse
03.2022 - Current
- Directed cross-functional teams to successfully deliver global brand campaign assets on schedule and within budget for Converse CONS footwear during initial six months in role
- Develop and convey status updates on game plan calendars and seasonal road maps, ensuring alignment among functional teams and geographies with global milestones preceding product launch dates
- Manage contracts and payments for vendors and creative partners, handling $1.5MIL in budget management
Director, Event Sales
Topgolf Edison
10.2016 - 03.2021
- Developed, coached, and strengthened capabilities of veteran and junior sales team members, resulting in 60% increase in event sales within three years of store opening; $5MIL to $8MIL
- Managed financial operations for each executed event, ensuring alignment with operational and culinary standards; averaging 500 event checks monthly.
- Championed brand representation, and guided the team in establishing best practices and effective strategies for addressing guest reviews across all social platforms and feedback surveys concerning events.
Senior Manager, Client Relations
NY Jets Football Team
10.2009 - 02.2015
- Contributed to creation of policies and procedures governing overall front-line service for NY Jets database of nearly 20K
- Commissioned by the Team President to create gameday programming for season ticket holders, increasing annual renewals. The program lives on today.
- Prepared, instructed, and optimized the respective performances of 15 customer service representatives in transitioning stakeholders to an innovative digital ticketing platform and loyalty program.
- Consistently provided exceptional customer service, demonstrating emotional intelligence to prioritize and address sensitive issues, assuming role of lead manager for all service matters escalated to owner's office.
Manager, Music Marketing + Promotion
MTV + MTV2
New York, New York
10.1998 - 02.2007
- Key support staff for production events on various local and national tentpole events.
- Acted as talent liaison and brand representative across various national contest fulfillments, fostering outstanding brand love experience from both talent and consumers.
Education
Bachelor of Science - Mass Communication
Townson Universtiy
Towson, MD06-1998
Skills
- Team leadership and development
- Professional demeanor
- Adaptability
- Problem-solving
- Interpersonal skills
- Project management and strategic planning
- Event operations and execution
- Customer relationship management
Affiliations
- Study Abroad, Middlesex University: London, UK
- Community outreach at Aldersgate Outreach Center
Languages
Portuguese
Elementary
Timeline
Senior Project Manager
NIKE, Inc. / Converse
03.2022 - Current
Director, Event Sales
Topgolf Edison
10.2016 - 03.2021
Senior Manager, Client Relations
NY Jets Football Team
10.2009 - 02.2015
Manager, Music Marketing + Promotion
MTV + MTV2
10.1998 - 02.2007
Bachelor of Science - Mass Communication
Townson Universtiy
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