Job Search Status
Open to workDesired start date: Flexible
Open To Work
Lana Fokina
Sunny Isles Beach,Florida
Work Preference
Summary
Dynamic photographer and stylist with a strong sense of composition, styling, and décor.
Passionate about visual storytelling and brand presentation, blending artistic direction with retail experience.
Previously led the sales floor at Ralph Lauren, supporting visual merchandising initiatives that enhanced the client experience.
Focused on bringing a creative eye and hands-on approach to visual projects within retail and brand environments.
Overview
20
20
years of professional experience
Work History
Photographer
Self Employed
08.2014 - Current
- Plan and lead photoshoots for personal and branding clients, working confidently with natural and artificial lighting.
- Create mood boards and assist clients with wardrobe styling, décor, and visual storytelling to bring each project’s vision to life.
- Skilled in Adobe Photoshop and Lightroom for professional retouching, color correction, and visual enhancement.
- Design and lay out printed products — magazines, albums, brochures, and branded materials with strong attention to composition and aesthetics.
- Previously owned and managed photography studio, overseeing creative and operational processes, including permits and documentation.
- Designed and hand-crafted décor and props for photoshoots, including painting artistic backdrops, building displays, arranging floral installations, and creating full seasonal sets from scratch.
Sales Floor Manager
Ralph Lauren
09.2012 - 06.2014
- Led daily store operations, ensuring strong visual presentation, organized sales floor, and product availability.
- Trained and motivated staff to deliver exceptional customer service and achieve sales goals.
- Analyzed sales trends to adjust merchandising strategies and maximize results.
- Fostered a positive, team-oriented atmosphere through coaching and incentive programs.
- Consistently exceeded sales targets through proactive client engagement and effective product promotion.
Sales Associate
Ralph Lauren
04.2007 - 09.2012
Sales Floor Manager
Multibrand Fashion Boutique
05.2006 - 03.2007
Sales Associate
Multibrand Fashion Boutique
07.2005 - 05.2006
Education
Bachelor of Arts - Directing of Theatrical And Event Productions
Moscow State University of Culture And Arts
Moscow, RussiaAssociate of Arts - Hairdressing And Styling
College Diploma
Moscow, RussiaSkills
- Creative & Artistic Vision
- Styling, Décor & Set Design
- Photography, Lighting & Mobile Video Content Creation
- Image Editing & Moodboard Design (Adobe Photoshop, Lightroom)
- Project & Time Management
- Client Communication & Customer Service
- Retail Product Presentation & Visual Merchandising Support
Languages
Russian
Native or Bilingual
English
Professional Working
Timeline
Photographer
Self Employed
08.2014 - Current
Sales Floor Manager
Ralph Lauren
09.2012 - 06.2014
Sales Associate
Ralph Lauren
04.2007 - 09.2012
Sales Floor Manager
Multibrand Fashion Boutique
05.2006 - 03.2007
Sales Associate
Multibrand Fashion Boutique
07.2005 - 05.2006
Bachelor of Arts - Directing of Theatrical And Event Productions
Moscow State University of Culture And Arts
Associate of Arts - Hairdressing And Styling
College Diploma