Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Lana Perry

Sebastopol,CA

Summary

California Licensed Real Estate Agent since 1990, specializing in New Construction, Lease-ups, and face-to-face tours. With over 20 years of experience, I am a sales closer and contract negotiator. Strong communication skills and an enthusiastic personality have allowed for excellence in sales and customer service. Proven track record of exceeding sales goals through expertise in market analysis and product knowledge. Known for effective teamwork, adaptability, and unwavering reliability. Proficient in client management, contract negotiations, and closing deals. Confident in ability to drive sales and deliver results.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Sales and Leasing Consultant

FPI Management
01.2024 - Current
  • Assists with overseeing and coordinating property management
  • Lease Up experience
  • Tours 1-8 per day
  • 100% occupancy by 12/2024
  • Lease apply onsite and or within 24 hours
  • Ask for the close
  • Experienced in CRM IQ, Yardi, Brivo.com, Onsite, and more
  • Front of house, welcoming in walk-ins and appointments
  • Touring models, and community, and qualify them for leasing
  • Interacts with tenants in person by receiving rent, work orders, parking issues, issuing FOB's, and scheduling clubhouse events and parties, and general customer service
  • Responsible for the prompt and positive response to requests from tenants, for the implementation of ongoing contract programs, to constantly assess tenant needs and to assure problems are being solved promptly, and to the mutual benefit of the tenant and properties
  • Assist in the accounting process which may include, but is not limited to, completing property management / accounting forms as required, coding invoices, etc
  • Perform daily and monthly property inspections at the direction and guidance of the Senior Property Managers
  • Help assist administration of all tenant leases to assure full compliance with lease provisions, including Certificates of Insurance
  • Answers telephone, screens calls, transfer callers to voice mail, or take messages to facilitate communications and contacts
  • Participate in various meetings and training activities as designated by the Senior Property Managers or higher-level management
  • Other duties as assigned including special projects as requested by management

Sales Associate

Richmond American Homes
03.2023 - 12.2024
  • Sales Manager Associate of 2 communities in University District, Rohnert Park, Ca
  • Competitive floor, high sales volume, with knowledge of 7 different floor plans, and design features and options
  • Greet, demonstrate and tour for new home models
  • From start or dirt/blue prints, to contract negotiation, and design options, recording and close of escrow
  • Resolve any issues or concerns for community, customer service issues, and back office
  • Show homesites, dirt to spec for two communities: Season's and Sandalwood starting range $850 k - 1.5 million in University District
  • Handle deposits, reservations, escrow files, model maintenance, and escrow
  • Initiates first contact, tours, and hard hat tours, and close of sale
  • DocuSign, Shapefiles, Outlook, CRM and more
  • Involved in entire escrow closing to handing off keys to new home owners
  • Start to finish, converting from resale to new home construction at all levels

New Home Sales Consultant/Temp to Hire

JWilliams Staffing
02.2023 - 06.2023
  • Ongoing assignment with D.R
  • Horton, Willow Community, Rohnert Park, CA as assistant agent (4 days a week)
  • Navigate and check in incoming clientele and traffic
  • Keep track of traffic, and help with reports, escrows, contracts and perform back-office essentials when asked
  • Assist lead agent and help demonstrate new home models and community information, and help with tours
  • Resolve any issues or concerns of new buyer's and assist potential clients for lead agent
  • Handle and keep track of deposits, reservations, escrow files, model maintenance, and escrow closings

Sales Associate Agent

Redfin Corporation
07.2021 - 03.2022
  • Guide customers as they navigate their home purchase
  • Build the business by serving customers generated by Redfin through repeat and referral network
  • Show homes, host open houses, attend inspections
  • Tour and recruit new customer's, send reports, and disclosures
  • Team Player

Homeowner Benefit Specialist

Mv Realty, Inc.
03.2020 - 02.2022
  • Makes and or receives 60-200 inbound to outbound sales calls daily and follow-up on leads into CRM
  • Manage and document leads on CRM
  • Upload documents from beginning to funding
  • Reviewing contracts and signings with notaries and clients
  • High close ratio - Implement Agreement and Memorandum
  • Familiar with web-based e-mail
  • Microsoft Office Suites and Google Plus
  • Have experience with CRM, Sales Force
  • Works with Zelle, Slack, Teams, and more

Community Sales Manager

Lafferty Communities, Blume
10.2020 - 02.2021
  • Sales Manager of community, to greet and inform and demonstrate new home model floor plans with tours, or blue prints if no models
  • Resolve any issues or concerns for community, customer service issues, and office
  • Show properties for Blume Community as well as on call for Aspect Community range 1.8 million and up in Petaluma
  • Handle deposits, reservations, escrow files, model maintenance, and escrow
  • Initiates first contact, tours, and hard hat tours, and close of sale
  • DocuSign and oversee contracts, options and upgrades
  • Involved in entire escrow closing to handing off keys to new home owners

New Home Sales Consultant/Temp to Hire

New Home Professionals
07.2016 - 01.2021
  • Primary goal is to fill in and help agents in a temporary capacity on a daily, weekly monthly timeline
  • Back up agents so they can write contracts and perform back-office essentials
  • Assist with all office needs
  • Assist with and inform and demonstrate new home models and communities
  • Resolve any issues or concerns
  • Handle deposits, reservations, escrow files, model maintenance, and escrow closings, and contracts
  • Quickly demonstrates and understands 5 plus product lines for any Single-Family Residence, Condominium's, Town-homes, Bungalow's, Cottages, Motor Courts for many communities with 600 + planned units or homes
  • Demonstrate and provide essential information for all communities and Master Planned
  • Opening day presence for Developments such as The Cannery-Davis, The New Home Company, and other builders
  • Help coordinate, set up and participates in many New Home Grand Openings
  • Demonstrating models and hard hat construction onsite tours
  • Fulfill ongoing and long-term assignments for Luxury Home builders: Toll Brothers, The Mark Company (181 Fremont), KB Homes, See no, Discovery Homes, Inc., Legacy, and Blue

Education

High school diploma - Theatre Arts

American Academy of Dramatic Arts
Los Angeles, CA

LA Pierce College
Woodland Hills, CA

High School Diploma -

Acalanes High School
Lafayette, CA

American Conservatory Theater
San Francisco Bay Area, CA

Skills

    B2B sales

  • Market Research
  • Google Workspace Proficiency
  • Event Marketing
  • Secure Document Execution
  • Real Estate Management
  • Outside sales
  • Experienced Inside Sales Professional
  • Warm calling
  • Construction Sales Expertise
  • Google Docs
  • POS
  • Computer networking
  • Contract Negotiation
  • Proficient in Microsoft Word
  • Professional Phone Communication
  • Telemarketing
  • Prospective Client Outreach
  • Team management
  • Strategic Sales Oversight
  • Procurement
  • Outbound Sales
  • Retail sales
  • Hospitality
  • Real Estate Escrow Coordination
  • Audience Engagement Techniques
  • Communication skills
  • Event Planning
  • Personal Assistant Experience
  • Direct sales
  • Residential Construction
  • Sales management
  • Sales Management
  • Computer Networking
  • Events Management
  • Computer skills
  • Real estate law
  • Upselling
  • Training & development
  • Underwriting
  • Knowledge of Fair Housing Laws
  • Digital marketing
  • Customer service
  • Microsoft Outlook
  • Social media management
  • Public speaking
  • Windows
  • IOS
  • Salesforce
  • Management
  • CRM System Proficiency
  • Negotiation
  • Microsoft Excel
  • Cold calling
  • Marketing
  • Organizational skills
  • Market Analysis
  • Construction inspection
  • Outbound calling
  • Project Management
  • Time management
  • Plumbing
  • Business development
  • Basic math
  • Microsoft Office
  • Guest services
  • Leadership
  • Closing techniques
  • Goal oriented
  • Persuasive Sales Demonstrations
  • Lead generation
  • Referral generation
  • Office organization
  • Upselling strategies
  • Relationship building
  • Follow-up techniques
  • Script use
  • Internet communication
  • Lead prospecting
  • Teamwork
  • Attention to detail
  • Problem-solving abilities
  • Listening skills
  • Excellent communication
  • Multitasking
  • Effective communication
  • Active listening
  • Comprehensive Product Understanding
  • Sales strategy
  • Sales planning
  • Emotional intelligence
  • Consistent Professional Conduct

Certification

  • Real Estate License
  • Real Estate Broker
  • Driver's License
  • Food Handler Certification

Timeline

Sales and Leasing Consultant

FPI Management
01.2024 - Current

Sales Associate

Richmond American Homes
03.2023 - 12.2024

New Home Sales Consultant/Temp to Hire

JWilliams Staffing
02.2023 - 06.2023

Sales Associate Agent

Redfin Corporation
07.2021 - 03.2022

Community Sales Manager

Lafferty Communities, Blume
10.2020 - 02.2021

Homeowner Benefit Specialist

Mv Realty, Inc.
03.2020 - 02.2022

New Home Sales Consultant/Temp to Hire

New Home Professionals
07.2016 - 01.2021

LA Pierce College

American Conservatory Theater

High school diploma - Theatre Arts

American Academy of Dramatic Arts

High School Diploma -

Acalanes High School

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Lana Perry