Lana Safah
Monroe Township,NJ
Summary
Dynamic leader with proven track record of successfully managing projects and initiatives and achieving desired business objectives. Skilled in developing and executing strategies, managing budgets and resources, and leading cross-functional teams. Consistently produces tangible outcomes that exceed expectations.
Overview
23
23
years of professional experience
Work History
Programs Director
MAS Central New Jersey
09.2022 - Current
- Strategic Planning and Budget Management: Develop and implement comprehensive strategic plans to drive sustainable growth in programming, membership engagement, and overall impact
- Create and manage annual budgets, ensuring efficient allocation of resources to support diverse programs and initiatives
- Program Development and Oversight: Lead the conceptualization, planning, and execution of diverse programming initiatives across multiple channels, including chapter-level events and activities at the primary location, MYCNJ
- Collaborate with cross-functional teams to design innovative programs that address the evolving needs of the community, encompassing youth development, social services, civic engagement, and community-facing events
- Regularly evaluate program effectiveness and adapt strategies to optimize outcomes and enhance participant satisfaction
- Stakeholder Engagement and Partnership Building: Foster strong relationships with community stakeholders, including members, volunteers, partner organizations, and local authorities, to leverage resources and maximize program impact
- Act as a primary point of contact for inquiries, feedback, and collaboration opportunities, ensuring responsive communication and proactive engagement with all stakeholders
- Leadership and Team Management: Provide visionary leadership to department directors and program teams, empowering them to achieve organizational goals while fostering a culture of collaboration, innovation, and excellence
- Conduct regular performance evaluations, offer constructive feedback, and identify opportunities for professional development to enhance team effectiveness and individual growth
- Quality Assurance and Compliance: Uphold the highest standards of program quality, integrity, and compliance with relevant regulations, policies, and industry best practices
- Implement robust monitoring and evaluation mechanisms to assess program outcomes, track key performance indicators, and drive continuous improvement initiatives
- Brand Development and Promotion: Spearhead efforts to enhance the visibility and reputation of MASCNJ and MYCNJ through targeted marketing, branding, and promotional activities
- Develop strategic partnerships with media outlets, influencers, and community platforms to amplify organizational messaging and reach diverse audiences effectively.
Owner, Marketing Consultant
Mint Marketing
10.2019 - Current
- Strategic Collaboration and Consulting: Partner closely with diverse business owners to craft tailored marketing strategies, leveraging expertise in SEO optimization and brand development to drive revenue growth and market expansion
- Provide comprehensive consultation services, advising on effective marketing approaches and communication strategies aligned with clients' unique objectives and market dynamics
- Innovative Approach Development: Conceptualize and implement innovative approaches to address clients' marketing challenges, utilizing a blend of strategic techniques and cutting-edge methodologies to enhance brand visibility and market penetration
- Execute customized marketing campaigns and initiatives, utilizing a data-driven approach to optimize ROI and deliver tangible business outcomes
- Client Relationship Management: Cultivate strong partnerships with local small businesses, serving as a trusted advisor and resource in navigating the complex landscape of marketing and branding
- Collaborate closely with clients to translate business goals into actionable marketing plans, fostering long-term relationships built on mutual trust and shared success
- Notable Achievements: Successfully collaborated with Northface Construction to develop a winning bid for a multimillion-dollar construction project, demonstrating strategic acumen and project management expertise
- Crafted and executed a targeted social media strategy for the food blogger 'Have Spices Will Travel,' resulting in a remarkable 50% increase in Instagram following and a 32% boost in sales within a three-month period.
Marketing & Communications Director
Muslim American Society
04.2015 - 03.2019
- Strategic Marketing Leadership: Spearheaded the development and execution of comprehensive marketing campaigns, aligning with organizational objectives and driving increased brand visibility and engagement
- Successfully managed related budgets, ensuring efficient allocation of resources and maximizing ROI
- Audience Engagement and Growth: Achieved a notable 22% increase in email readership through strategic list segmentation, targeted campaigns, and compelling custom content
- Amplified social media presence by expanding Facebook and Twitter followership, while spearheading the launch of the organization's Instagram account to further enhance online engagement
- Creative Direction and Content Development: Directed creative design and copywriting initiatives for digital and print assets, delivering impactful visual and written communications across various channels including website, social media, PR, and community engagement materials
- Fundraising Strategy and Revenue Generation: Formulated and executed effective marketing strategies for fundraising campaigns, contributing to a significant 50% increase in annual net revenues, demonstrating a strong ability to drive donor engagement and support
- Team Leadership and Collaboration: Led the expansion of the marketing communications team from two to six members, fostering a collaborative and innovative work environment to enhance productivity and campaign effectiveness
- Collaborated closely with executive leadership to craft communication strategies and messages, ensuring alignment with organizational objectives and maintaining brand integrity
- Event Support and Execution: Provided integral support for large-scale events including national conferences and training workshops, contributing to their success through the development of promotional materials and engaging presentations.
Marketing Director
OakTree Institute
02.2012 - 12.2014
- Strategic Planning and Collaboration: Collaborated with the Board of Trustees and Executive Team to develop strategic initiatives, contributing insights and recommendations to enhance organizational effectiveness and achieve objectives
- Worked closely with cross-functional teams to develop and execute the annual marketing plan, aligning activities with organizational goals and priorities
- Marketing Campaign Development and Execution: Led the conceptualization, implementation, and evaluation of comprehensive marketing campaigns, driving engagement and participation in OTI courses and events
- Directed advertising efforts and managed creative processes to ensure consistency and effectiveness across all marketing materials and channels
- Brand Management and Development: Defined and reinforced the OTI brand identity through strategic planning and collaboration with designers, videographers, photographers, and other professionals
- Drove the development of marketing collateral, ensuring alignment with brand guidelines and objectives while maintaining high standards of quality and visual appeal
- Stakeholder Engagement and Relationship Management: Built and maintained productive relationships with contractors, vendors, and other stakeholders, facilitating seamless collaboration and ensuring timely delivery of marketing materials and services
- Acted as a liaison between internal teams and external partners, fostering effective communication and alignment to achieve shared goals and objectives.
Marketing Coordinator
MAS Youth Center
09.2001 - 01.2006
- Content Creation and Presentation Development: Produced engaging materials and presentations for a wide range of events including fundraisers, community gatherings, conferences, and offsite meetings, ensuring alignment with organizational messaging and objectives
- Played a pivotal role in website development initiatives, contributing to the enhancement of online presence and user experience
- Event Management and Coordination: Contributed to the planning and execution of major events, including conferences with 300-500 attendees, camps with 100-150 participants, and various community events, ensuring seamless coordination and successful outcomes
- Acted as a liaison with vendors, negotiating contracts and managing relationships to ensure optimal support and services
- Training and Consultation: Provided comprehensive training to event managers and team members on marketing fundamentals, design principles, and effective communication strategies, enhancing their capabilities and fostering a culture of continuous improvement
- Offered strategic consultation on marketing and brand strategy, leveraging expertise to optimize organizational messaging and enhance brand awareness
- Media Representation: Acted as a spokesperson for MASYC, representing the organization in print and television media, effectively communicating its mission, initiatives, and impact to broader audiences.
Education
BBA - Strategic Design Management
Parsons School of Design
New York, NY05.2003
Skills
Management and Communication:
- Management, public speaking, and communication skills, with proven ability to effectively lead and motivate teams
- Skilled in providing training, mentoring, and individual/small group instruction, fostering alignment and continuous improvement
Problem-Solving and Conflict Resolution:
- Experienced in troubleshooting and conflict resolution, adept at identifying and addressing challenges to drive positive outcomes and maintain productive relationships
Technology Proficiency:
- Proficient in utilizing administrative and communications tools such as Slack, Trello, and Microsoft 365 to facilitate efficient workflow management and collaboration
- Skilled in Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, and other design programs for creating compelling visual assets
- Experienced in leveraging social media/email marketing tools and analytics platforms (eg, Facebook, Twitter, Pinterest, MailChimp, Hootsuite, Netsuite, CallFire) to drive engagement and measure campaign effectiveness
Languages
Arabic
Native or Bilingual
French
Limited Working
Timeline
Programs Director
MAS Central New Jersey
09.2022 - Current
Owner, Marketing Consultant
Mint Marketing
10.2019 - Current
Marketing & Communications Director
Muslim American Society
04.2015 - 03.2019
Marketing Director
OakTree Institute
02.2012 - 12.2014
Marketing Coordinator
MAS Youth Center
09.2001 - 01.2006
BBA - Strategic Design Management
Parsons School of Design
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