Lana White
Owens Cross Roads
Summary
Dynamic marketing professional with a proven track record at Lana White Music, excelling in partnership marketing and social media strategies. Adept at enhancing brand visibility through creative campaigns and effective communication. Skilled in graphic design, I successfully launched initiatives that significantly increased audience engagement and website traffic.
Overview
25
25
years of professional experience
Work History
Marketing Manager
Lana White Music
01.2016 - Current
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
Personal Trainer
Self Employed
08.2013 - Current
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Designed specific workout systems for individual clients based on performance ability.
- Explained exercise modifications and contraindicated movements to participants with history of injury.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Developed and implemented creative exercise programs to keep clients engaged and motivated.
Owner/Operator
Anytime Fitness
11.2008 - 05.2012
- Managed day-to-day business operations.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Assessed income and expenses and adapted plans to improve profit levels.
- Built community bonds by offering fun, family friendly group exercise classes.
- Led and trained employees to help run day to day operations, clean equipment, and sell memberships.
- Built and maintained strong connections to the community by giving excelled customer service.
- Handled all the budget and payroll.
- Created mail-out flyers to the community with special offers and services.
- Sold memberships
Outside Sales Representative
Star 99 Fm, 95.1 The Rocket
10.2005 - 05.2006
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Established new accounts through cold calling and personal visits to potential customers.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Wellness Manager
Intergraph Corporation
11.2003 - 03.2005
- Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics.
- Coordinated marketing efforts to promote fitness and wellness programs.
- Provided individualized fitness assessments, program designs and nutrition counseling services.
- Worked effectively in fast-paced environments.
- Gained strong leadership skills by managing projects from start to finish.
- Developed strong communication and organizational skills through working on group projects.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Developed strong organizational and communication skills through coursework and volunteer activities.
Lead Wellness Advisor
NASA Marshall Space Flight Center
06.2000 - 10.2003
- Built strong relationships with members to promote health, wellness and available services.
- Demonstrated safe and correct forms for each exercise and piece of equipment.
- Performed screenings for markers such as blood pressure, weight, and BMI.
- Monitored, tracked, and reported on individual progress with wellness plans.
- Implemented health promotion campaigns to raise awareness of health-related issues.
- Participated in health education research initiatives, developing and evaluating health education programs.
- Identified and applied for grants and acquired alternate funding as needed to support health education programs.
- Assisted with development of improved seminars and training materials.
- Gave public talks on importance of health education and specific disease prevention and treatment strategies.
Education
Bachelor of Science - Exercise Science And Wellness
Jacksonville State University
Jacksonville, Alabama, ALSkills
- Customer relationship management
- Partnership marketing
- Establishing strong connections
- Marketing through social media
- Graphic Design
- Excellent communication
- Effective question response
- Proficient in interview communication
- Public speaking
Timeline
Marketing Manager
Lana White Music
01.2016 - Current
Personal Trainer
Self Employed
08.2013 - Current
Owner/Operator
Anytime Fitness
11.2008 - 05.2012
Outside Sales Representative
Star 99 Fm, 95.1 The Rocket
10.2005 - 05.2006
Wellness Manager
Intergraph Corporation
11.2003 - 03.2005
Lead Wellness Advisor
NASA Marshall Space Flight Center
06.2000 - 10.2003
Bachelor of Science - Exercise Science And Wellness
Jacksonville State University