Svitlana Nasyrov

Property overseeing: Yours Truly DC Vignette Collection, 355 Rooms; British Colonial Resort Bahamas, 288 rooms; Margaritaville Resort Bahamas, 290 rooms.

• Rebranding Yours Truly DC Hotel, an independent hotel, to IHG's first Vignette collection brand in the USA - YOY RGI growth 15.5%.
• Reopening and rebranding British Colonial resort from Hilton brand to Independent.
• Regularly identifies and develops new revenue opportunities across various property offerings, approaching each segment with innovative strategies to enhance profitability.
• Leads revenue strategy for a hotel, consistently driving growth in ADR and RevPAR.
  Implements data-informed pricing and inventory strategies, ensuring effective revenue capture while maintaining guest satisfaction across all segments.
• Works closely with ownership, asset managers, and executive teams to align revenue strategies with broader business goals, supporting long-term financial success.
• Proactively review and analyze data, business intelligence reports, and the effectiveness of current strategies to identify opportunities for improvement.
• Ensure accurate hotel-level forecasts that align with current business volumes and market trends are maintained.

Yours Truly DC has 355 rooms.

• Analyzed competitive market conditions, customer behavior, and price elasticity of products and services.
• Implemented strategic initiatives designed to increase revenue through optimization techniques such as yield management or dynamic pricing.

Overseeing 4 hotels (The UMD Hotel, Cambria Hotel College Park, The Hotel at Arundel Preserve, Bear Creek Mountain Resort).

• Revenue Growth: Successfully increased overall revenue across all four properties by 5%, through strategic marketing initiatives.
• RGI Growth: Achieved a 7% growth in Revenue Generation Index (RGI), outperforming competitive set benchmarks by implementing targeted pricing strategies and revenue management practices.
• Responsible for developing revenue strategies for improving market share, providing accurate forecasts, validating pricing, identifying new business opportunities, and managing hotel inventory.
• Collaborate with senior leadership and owners to discuss market trends and present business plans and budgets.
• Provided a motivational leadership and management style that built and retained talented, loyal teams. Provided training, development, and mentoring to aspiring revenue analysts and rooms control.
• Evaluate existing strategies and provide recommendations on enhancing group sales initiatives for increased revenue generation.

• Monitor competitive set and market trends through established pace analysis and intelligence reporting, maintaining price positioning and growth prospects
• Manage and maintain an aggressive yield management rate strategy in order to achieve budgeted goals.
• Lead weekly REVMAX meeting, utilizing BI reporting to analyze forward-looking market share, develop pricing strategies, and identify group business to target over need periods.

• Provide pre-opening and conversion support to ensure effective pricing and revenue strategies are in place prior to hotel opening
• Exceeded room's budget for 2 consecutive years through shift of market mix over high demand periods
• Grew RevPAR index by 4.9% within first year of position, through market analysis and shift in market segment deployment to more profitable channels