Lance Baldwin
Gallup,NM
Summary
Marketing professional prepared for impactful roles in driving brand awareness and engagement. Skilled in campaign development, social media strategy, and content creation. Strong focus on team collaboration and achieving results, adaptable to changing needs. Known for creativity, analytical thinking, and effective communication skills.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Fire Rock Navajo Casino
Church Rock, NM
02.2026 - Current
- Developed and executed marketing campaigns to enhance brand visibility and engagement.
- Coordinated promotional events and activities, ensuring alignment with organizational goals.
- Managed social media platforms, creating content that increased audience interaction.
- Analyzed market trends to inform strategic planning and decision-making processes.
Players' Club Supervisor
Fire Rock Navajo Casino
Church Rock, NM
02.2025 - 02.2026
- Supervised daily operations of Players' Club, ensuring excellent customer service and guest satisfaction.
- Trained and mentored team members on policies, procedures, and gaming regulations to enhance performance.
- Developed promotional programs to increase membership engagement and retention within Players' Club.
- Analyzed customer feedback to identify trends and implement improvements in service delivery.
Player’s Club Representative
FIREROCK NAVAJO CASINO
Gallup, NM
10.2021 - 02.2025
- Delivered exceptional customer service by educating guests on Player’s Club benefits and features with professionalism and efficiency.
- Facilitated membership sign-ups, providing clear explanations of tier structures and associated rewards.
- Ensured the accuracy of guest information during the application process and maintained updated records.
- Guided members on using club cards effectively and maximizing their tier-level benefits.
- Responded promptly to member inquiries, resolving account issues and addressing concerns to ensure satisfaction.
- Built strong guest relationships by promoting engagement and loyalty through personalized interactions.
- Maintained compliance with gaming regulations and security protocols, ensuring adherence to industry standards.
- Played a key role in organizing and executing events and promotions to increase Player’s Club engagement.
- Contributed to team success by assisting in the training and development of newly hired staff, ensuring smooth onboarding and adherence to company standards.
Education
Associate of Arts - Business Administration
UNIVERSITY OF NEW MEXICO
Albuquerque, NM12.2018
Skills
- Customer Service Excellence
- Skilled in creating positive guest experiences and resolving issues promptly
- Technological Proficiency
- Proficient with Microsoft Office Suite, data entry, and casino management systems
- Experienced in maintaining accurate records and supporting daily operational needs
- Regulatory Compliance
- Familiar with gaming regulations and security protocols
- Multilingual Communication
- Proficient in English and intermediate in Diné
- Customer service
- Event planning
- Teamwork and collaboration
- Detail-oriented
- Scheduling
- Relationship building
- Social media strategy
- Content development
- Social media
- Team leadership
Timeline
Marketing Coordinator
Fire Rock Navajo Casino
02.2026 - Current
Players' Club Supervisor
Fire Rock Navajo Casino
02.2025 - 02.2026
Player’s Club Representative
FIREROCK NAVAJO CASINO
10.2021 - 02.2025
Associate of Arts - Business Administration
UNIVERSITY OF NEW MEXICO