Lance Butler
Los Angeles,CA
Summary
Dynamic marketing and digital media professional with a proven track record at Diageo, enhancing brand visibility through strategic campaigns and innovative content strategies. Expert in data analytics and multi-camera editing, adept at driving brand strategy and business development. Skilled multi-tasker, known for delivering impactful customer segmentation and brand consistency across all channels.
Overview
11
11
years of professional experience
Work History
Social Media/Content Strategist (Project Based)
QEY Creative Studios
Los Angeles, CA
04.2020 - Current
- Develops and implements content strategies across multiple channels, including web, social media, email, and print.
- Posts original content to clients' social media platforms, and updates pages to align with current branding strategies.
- Collaborates with the publicity department to ensure brand consistency across all channels for clients.
- Develops and implements successful social media campaigns to support the company's and clients' objectives.
- Uses editing and graphic design tools such as Canva Pro, Adobe Premiere, iMovie, etc. to create content and visuals for social channels.
Marketing Specialist
Diageo
Chicago, IL
08.2016 - 03.2020
- Enhanced brand visibility through strategic event marketing.
- Created promotional campaigns for various liquor brands across the Diageo portfolio.
- Presented comprehensive details on current branded products to prospective buyers.
- Delivered feedback to customers based on consumer responses using data visualizations.
- Monitored sales performance for each product sold and marketed.
- Collaborated with sales team to boost marketing brand visibility.
- Worked trade shows, demonstrations demos, and outdoor festival events
Independent Realtor Owner
Independent Ownership
Chicago, IL
08.2013 - 08.2019
- Aided in crafting the building budget.
- Finalizeed leasing agreements with new tenants.
- Supervised tenant ledgers, guaranteeing timely monthly collections.
- Conducted routine examinations of properties.
- Ensured compliance with wide-ranging housing policies.
- Prepared and distribute late notices when required.
- Ensured compliance with city safety regulations.
Digital Media Specialist
Governors State University
University Park, IL
08.2013 - 08.2016
- Supported director/producer in pre-production setup.
- Engaged in discussions during weekly production meetings focused on both stages of production.
- Prepared gear and resources for various shoot locations.
- Facilitated collaboration across production office and university divisions.
- Operated studio camera for APA events at Governors State University.
- Created and maintained the production schedules, shot list, and paperwork for post-production.
Education
Bachelor of Arts - Communications
Governors State University
University Park, IL12.2015
Skills
- Data analytics
- Innovation management
- Organizational design
- Customer segmentation
- Brand strategy
- Multi-camera editing
- Post-production editing
- Script interpretation
- Business development
- Database management
- Skilled multi-tasker
- Business administration
Timeline
Social Media/Content Strategist (Project Based)
QEY Creative Studios
04.2020 - Current
Marketing Specialist
Diageo
08.2016 - 03.2020
Independent Realtor Owner
Independent Ownership
08.2013 - 08.2019
Digital Media Specialist
Governors State University
08.2013 - 08.2016
Bachelor of Arts - Communications
Governors State University
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