Lance Fleming
Abilene,Texas
Overview
32
32
years of professional experience
Work History
Freelance Writer
Abilene Christian University
01.2022 - Current
- After I moved to the role of Communications Specialist with the AISD, I had more time for freelance writing, which I have done regularly for Abilene Christian University (COBA, Athletics, Marketing & Strategic Communications) and other entities, such as Haverford College in Pennsylvania, HubCityPreps.com, and the Dallas Morning-News
- My freelance work for COBA consisted of feature stories on faculty, current students, and graduates, as well as programs and initiatives in the college
- My work for athletics began in the Fall of 2022, writing game stories for football and has increased to writing weekly emails for Keith Patterson, monthly emails for Coach Patterson, monthly emails for Wildcat Club members, and other emails and messages as needed
- My work for Marketing & Strategic Communications has been writing features and the sports section for ACU Today
Communications Specialist
Abilene Independent School District
01.2022 - Current
- After three years as the Chief Communications Officer for the district, I moved to a new role after COVID took the joy out of my job
- I am now utilizing my writing skills to present stories to the district and the public about the great things happening to the students, teachers, and programs in the Abilene ISD
Chief Communications Officer
Abilene Independent School District
07.2019 - 01.2022
- I served on the senior administrative team for the Abilene Independent School District
- Responsible for all communications from the district to the city, district, parents, students, and staff, including communication from the superintendent
- Also responsible for callout scripts that principals used for crisis communication
- In March 2020, I became heavily involved in everything to do with COVID-19, from communication to developing protocols to reporting cases and monitoring and maintaining the district’s daily COVID tracker
- Also responsible for writing press releases, answering media inquiries, maintaining the AISD website, and oversight of AISD-Television productions
Associate Director of Athletics for Media Relations
Abilene Christian University
Abilene, Texas
12.2014 - 06.2019
- Company Overview: (Abilene, Texas)
- Leadership role in athletics administrative staff
- Responsible for creating and maintaining a positive image for the university’s athletics program
- Supervision of ACU media relations – primary media and community contact for athletics
- Coordination with ACU TV and production of live-streaming events
- Sports supervisor for men’s and women’s track and field, volleyball, men’s basketball, and baseball
- Responsible for all written communication from the director of athletics to lettermen, donors, alums, and other key ACU constituents
- Liaison between ACU Athletics office and ACU Creative Services (marketing and graphic design)
- Wrote and edited various internal and external athletics-related publications and documents
- Other duties included event management, publications, event broadcasts, reporting to and working with conference and national organizations, athletics marketing and image management, athletics logo revision, branding and uniforms, and maintaining historical files
- (Abilene, Texas)
Assistant Director of Athletics for Media Relations
Abilene Christian University
Abilene, Texas
08.2010 - 12.2014
- Company Overview: (Abilene, Texas)
- (Abilene, Texas)
Sports Information Director
Abilene Christian University
Abilene, Texas
08.1998 - 07.2010
- Company Overview: (Abilene, Texas)
- Leadership role in athletics administrative staff
- Responsible for creating and maintaining a positive image for the university’s athletics program
- Supervision of ACU media relations – primary media and community contact for athletics
- Coordination with ACU TV and production of live-streaming events
- Sports supervisor for men’s and women’s track and field, volleyball, men’s basketball, and baseball
- Responsible for all written communication from the director of athletics to lettermen, donors, alums, and other key ACU constituents
- Liaison between ACU Athletics office and ACU Creative Services (marketing and graphic design)
- Wrote and edited various internal and external athletics-related publications and documents
- Other duties included event management, publications, event broadcasts, reporting to and working with conference and national organizations, athletics marketing and image management, athletics logo revision, branding and uniforms, and maintaining historical files
- (Abilene, Texas)
Staff Writer
Lubbock Avalanche-Journal
Lubbock, Texas
02.1998 - 08.1998
- Covered several beats for the A-J, including Texas Tech (academic side) and the Lubbock Independent School District
- I was also a general assignments writer, covered the police beat on weekends, and wrote a few sports stories
Sports Writer
Abilene Reporter-News
Abilene, Texas
02.1993 - 11.1997
- I covered high school, college, and professional sports, including the Dallas Cowboys
- My primary beat was high school athletics
- Abilene is home to two highly successful Class 5A athletics programs, Abilene High School and Abilene Cooper High School, and I was fortunate to cover each of them
- I also covered collegiate games on occasion
- My other primary beat was covering the Dallas Cowboys (home games only) from 1991, when I was a part-time staff member, through 1997
- I spent a week in Phoenix in January 1996 covering Super Bowl XXX between Dallas and Pittsburgh
- I covered the NFL Draft from Valley Ranch (team headquarters) and went to Training Camp in Austin for at least one week for five straight years
Timeline
Freelance Writer
Abilene Christian University
01.2022 - Current
Communications Specialist
Abilene Independent School District
01.2022 - Current
Chief Communications Officer
Abilene Independent School District
07.2019 - 01.2022
Associate Director of Athletics for Media Relations
Abilene Christian University
12.2014 - 06.2019
Assistant Director of Athletics for Media Relations
Abilene Christian University
08.2010 - 12.2014
Sports Information Director
Abilene Christian University
08.1998 - 07.2010
Staff Writer
Lubbock Avalanche-Journal
02.1998 - 08.1998
Sports Writer
Abilene Reporter-News
02.1993 - 11.1997
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