Summary
Overview
Work History
Education
Skills
Professional Profile
Timeline
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Lance Holland

HENDERSON

Summary

Business development leader with a track record of driving 30%+ growth in high-value deals. Expert in forging strategic partnerships, optimizing sales pipelines, and leading high-performance teams to exceed revenue targets. Known for delivering sustainable revenue streams and enhancing customer engagement through innovative strategies.

Overview

6
6
years of professional experience

Work History

Senior Manager of Growth and Acquisitions

Dolphin Digital OOH Media
12.2024 - Current
  • Spearheaded acquisition strategies, identifying and securing partnerships that expanded Dolphin’s network by 10%, adding 450+ digital screens in high-traffic venues.
  • Drove revenue growth by 20% through strategic negotiations with key advertisers, securing $1.5M in new ad contracts within six months.
  • Led cross-functional teams to integrate acquired assets, streamlining operations and increasing ad impressions by 15% across the network.
  • Developed growth initiatives with programmatic platforms (e.g., Vistar Media), enhancing targeted ad campaigns and boosting customer engagement.

Director of Business Development

chargeFUZE
08.2024 - Current
  • Forged strategic partnerships with industry leaders, expanding market presence by 25% in 12 months and securing $3M+ in new contracts.
  • Led end-to-end sales cycles, delivering a 30% increase in high-value deals through targeted prospecting and C-level negotiations.
  • Designed data-driven sales strategies with cross-functional teams, boosting lead conversion rates by 20% and enhancing pipeline efficiency.
  • Orchestrated high-visibility promotional events at trade shows, driving a 15% uplift in brand engagement and customer acquisition.

Director of National Sales

ChargerGOGO
06.2022 - 08.2024
  • Architected national sales strategies, surpassing revenue targets by 50% in the first year, adding $1.5M in annual recurring revenue.
  • Recruited, trained, and mentored a 10-member sales team, improving regional performance by 35% through customized coaching programs.
  • Negotiated high-stakes contracts with key accounts, securing $1M+ in recurring revenue while maintaining a 95% customer retention rate.
  • Boosted national sales revenue by developing and implementing effective sales strategies.
  • Streamlined sales processes to improve efficiency and better serve customers'' needs.
  • Developed comprehensive sales forecasts, enabling accurate resource allocation and budgeting decisions.
  • Implemented competitive pricing models, reclaiming 10% of market share and increasing profitability by 18%.

Director of Ad Sales

Powerplay Marketing
03.2019 - 06.2022
  • Partnered with C-suite to grow ad revenue by 40% over three years, adding $1.8M through innovative campaign strategies.
  • Led digital marketing initiatives that boosted brand awareness by 15%, capturing new market segments in competitive regions.
  • Negotiated vendor contracts, reducing operational costs by 12% while improving supply chain efficiency.
  • Enhanced customer satisfaction scores by 18% through data-driven product adjustments, informed by feedback analysis.

Education

Associate of Arts - Marketing

SUNY Albany
Albany, NY
06.2015

Skills

  • Strategic Partnership Development & Key Account Growth
  • Revenue Acceleration & Sales Pipeline Optimization
  • Sales Leadership, Training & Team Performance Scaling
  • Lead Generation & Customer Engagement Strategies
  • High-Stakes Negotiations & Multi-Channel Expansion
  • Digital Marketing & Brand Amplification
  • Partnership development
  • Teamwork and collaboration
  • Team leadership
  • Process improvement
  • Excellent communication
  • Multitasking

Professional Profile

LinkedIn: https://www.linkedin.com/in/lance-holland-067a8289

Timeline

Senior Manager of Growth and Acquisitions

Dolphin Digital OOH Media
12.2024 - Current

Director of Business Development

chargeFUZE
08.2024 - Current

Director of National Sales

ChargerGOGO
06.2022 - 08.2024

Director of Ad Sales

Powerplay Marketing
03.2019 - 06.2022

Associate of Arts - Marketing

SUNY Albany

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