Lance Jackson
North Yarmouth,USA
Summary
Sales and Marketing leader with a proven record of driving revenue growth; achieving a $5 million increase (17X) at Neudesic. Delivered a 200% revenue growth in my first year at Beauty Unis, followed by 45% year-over-year growth rates for the last two consecutive years. Specializes in digital advertising, sales, marketing and negotiation, with a strong ability to build high-performing teams and implement innovative strategies. Leadership and analytical skills consistently yield exceptional results in competitive markets.
Overview
29
29
years of professional experience
Work History
VP Sales & Business Development
Beauty Unis, LLC
Westbrook, ME
02.2022 - Current
- What began as a marketing consulting position in February of 2022 turned into a full-time position in November of 2023. Beauty Unis is a local sportswear manufacturing company that specializes in hockey uniforms. Over the last two years, the company has branched out into additional sports including soccer, basketball and softball.
- Helped grow the business by 200% in my first year, with subsequent back-to-back YOY growth rates of 45%.
- Set up completely new CRM system to streamline our lead generation and sales process.
- Completely overhauled our Google Ad campaigns and reduced waste by 40% and increased performance by 4X.
- Set up and built completely new Team Store initiative for local youth sports organizations.
- Negotiated deal with 31CE as the exclusive apparel vendor which uplifted our brand to the NHL.
CEO
Effectus Media Group, LLC
Newport Beach, CA
01.2018 - 12.2024
- After nine years with Neudesic, I was presented with the opportunity to purchase the division I helped build and start my own company – Effectus Media Group. Over the past 15 years, Effectus Media Group has grown into one of the largest ad networks within the technology space. With access to over 75 sites and 800 million impressions a month, EMG is the leader when it comes to connecting marketers with their technology driven clients.
- Negotiated new annual contracts with Microsoft.
- Created a new Programmatic Advertising division.
- Created a new Lead Generation product line.
- Created a new Native Advertising solution.
- Started a Consulting division for social media & Google Ads.
President
Neudesic Media Group - A division of Neudesic – an IBM Company
Irvine, CA
01.2011 - 01.2018
- As President, I continued growing our product lines and growing our publisher base. From the start, I built out a team that increased revenue by over $5 Million, (17x) and maintained a gross profit margin of 48%.
Director, Sales & Business Development
Neudesic Media Group - A division of Neudesic – an IBM Company
Irvine, CA
12.2008 - 12.2010
- As the Director of Sales & Business development, I spearheaded the division’s growth. Neudesic Media Group represents premium web sites that enable advertisers to target Technology-Focused users in the Software Development and IT Professional environments. I managed online advertising sales and business development for the company primarily targeting the larger Top-Tier advertisers, managing the sales team leading the various 4A agency relationships and directing the efforts for new publisher acquisitions.
- Expanded our publisher base to include the Microsoft owned properties of TechNet and MSDN.
- Quarter over Quarter growth at an average uptick of 30%.
- Increased sales by 56% in three months.
- Increase sales by 123% within 18 months.
- Increase available inventory by over 350 million available impressions within 18 months.
- Increased our publisher base from just 7 publishers to over 120 publishers.
Vice President Business Development
Foreclosure Trackers, Inc.
Huntington Beach, CA
01.2008 - 12.2008
- Foreclosure Trackers, Inc. is a true online one-stop foreclosure investment center that gives its members the data and education necessary to succeed. Revenue streams include monthly subscriptions, educational services, lead generation, advertising & other ancillary products & services. My primary responsibility involves searching out and setting up strategic business relationships that will help build brand awareness, increase site traffic and ultimately increase revenue. As with many start-ups, I currently have several responsibilities and will take the lead on more new initiatives in the pipeline.
- Secured strategic business development deal with the Orange County Register’s website feeding them our foreclosure listings with links back to our site.
- Responsible for online and offline media buying including Print, TV, Radio, Banner & Email to support site traffic growth through our Real Estate Agent Program & Foreclosure Investment Center.
- Incorporated our Ad Serving Technology – AdJuggler.
- Responsible for setting up and managing our social networking initiatives.
- Created our Affiliate Marketing and Advertising program and their respective pieces of collateral.
- Responsible for Trade Show & Event scheduling, collateral and follow up marketing initiatives.
Senior National Sales Executive
Local.com
Irvine, CA
06.2007 - 01.2008
- Local.com (NASDAQ: LOCM) is a leading local search engine and the largest local search network in the United States. The company provides over 17 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. My primary responsibility was to sell advertising to large retail clients, agencies and advertising networks.
- Sold and managed large National and Regional Advertising accounts for some of the industry’s best know agencies like OMD Digital, and Media Contacts.
- Establish relationships with some of the industry’s largest online advertising spenders like University of Phoenix, Vonage and NexTag.
National Advertising Manager
RealtyTrac.com
Irvine, CA
05.2006 - 06.2007
- RealtyTrac is also the leading online marketplace for foreclosure properties and publishes the country’s largest, most comprehensive foreclosure database, with over 800,000 default, auction and bank-owned homes from across the country. RealtyTrac collects and aggregates foreclosure data from nearly 2,500 counties, covering more than 94 percent of U.S. households, appends the data with estimated property values, comparable sales, loan history, tax lien and bankruptcy records, trustee and lender information and property details and updates the entire database twice daily. I was brought on to build out the advertising department which prior to my arrival was on auto pilot with Google Ad Sense.
- I doubled the monthly online advertising revenue in the first 3 months of being handed the position, tripled it within 6 months and grew the department to a $250,000 per month revenue generator.
- I increased the CPM rates incrementally quarter after quarter throughout my employment.
- I developed key agency relationships for both media and advertising opportunities including Agency.com, Harmelin Media, OMD Digital and Red McCombs Media.
- Established key accounts with Lower My Bills, NexTag, Lowes Home Improvement and Citibank.
Partner – Owner/VP Operations
Adbrokerz.com
Signal Hill, CA
04.2000 - 11.2005
- Adbrokerz.com was an online advertising and marketing agency that specialized in performance based advertising. We primarily targeted financial based clients like mortgage, insurance and debt consolidation companies. Key clients included New Century Mortgage, Term Only Insurance Companies and Ameriquest Mortgage.
- With two business partners, I started a new online advertising and marketing firm in 2000.
- We maintained profitability from year one and grew the company to become a $4 Million dollar company by year 3 with a 70% profitability mark.
- I was responsible for media buying, negotiating, sales team management, contract negotiations, client development and day to day operations.
National Advertising Manager
The O’Connor Agency
Signal Hill, CA
08.1996 - 04.2000
- The O’Connor Agency was one of the largest Certified Marketing Representatives (CMR) for the Yellow Pages Industry. O’Connor’s primary competitor was TMP Worldwide, i.e. Monster.com. I was brought in to secure large retail accounts for the agency and eventually to establish the interactive division of the agency.
- I was responsible for new business development for National print and online campaigns.
- I started the online division for the company.
- Key accounts landed included; Hyundai, Suzuki, 1-800-Flowers, Vons Supermarkets and Sterling Optical.
Education
BA - Journalism with specifics in Advertising
Fresno State University
Fresno, CA01.1993
Skills
- Sales strategy and revenue growth
- Team leadership and management
- Negotiation and business development
- Digital media buying and planning
- Proficient in Salesforce and HubSpot platforms
- Performance metrics tracking
- Digital advertising and lead generation
- Social media management
- Account-based marketing
- Proficient in Google Analytics and Google Ads
- Programmatic advertising management
- SEO and SEM
- Affiliate marketing management
- Content marketing strategy
- Email marketing campaigns
- MS office suite
Accomplishments
- Proven Advertising Veteran with over 30 years in Sales &Mmarketing
- Expert in Sales Strategy, Analytics, Contract Negotiations, Performance Marketing, Media Buying, Lead Generation, SEO, SEM, CRM, Email Marketing, Business Development, B2B Marketing, SAAS Marketing, Direct Response, Media Planning, Product Marketing, UX/CX, Social Media Marketing, Marketing Automation & Data Analysis
- Experience in Managing multi-million-dollar P&Ls
- Managed Global Sales, Marketing & Development Teams
- Experience working with Startups to billion-dollar corporations like Microsoft and Cisco having worked directly for and/or with each those companies specifically.
Affiliations
- Hiking
- Fishing
- Weightlifting
- Woodworking
References
References available upon request.
Timeline
VP Sales & Business Development
Beauty Unis, LLC
02.2022 - Current
CEO
Effectus Media Group, LLC
01.2018 - 12.2024
President
Neudesic Media Group - A division of Neudesic – an IBM Company
01.2011 - 01.2018
Director, Sales & Business Development
Neudesic Media Group - A division of Neudesic – an IBM Company
12.2008 - 12.2010
Vice President Business Development
Foreclosure Trackers, Inc.
01.2008 - 12.2008
Senior National Sales Executive
Local.com
06.2007 - 01.2008
National Advertising Manager
RealtyTrac.com
05.2006 - 06.2007
Partner – Owner/VP Operations
Adbrokerz.com
04.2000 - 11.2005
National Advertising Manager
The O’Connor Agency
08.1996 - 04.2000
BA - Journalism with specifics in Advertising
Fresno State University
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