Lance McCall
Frisco,TX
Summary
Marketing communications professional with proven track record of developing and executing successful global campaigns and other communication initiatives. Known for collaborative team efforts and reliability in dynamic environments. Specializes in marketing automation, strategic messaging, analysis and project management, with keen focus on achieving impactful results.
Overview
24
24
years of professional experience
Work History
Sr. Marketing Communication Specialist
Ribbon Communications
10.2013 - Current
- Collaborate with cross-functional teams to develop integrated marketing campaigns that drive lead generation and sales growth - MQLs up 10% and SQLs up 51% YoY
- Lead digital marketing and lead-generation teams in activities such as inbound and outbound marketing, account-based (ABM) and regional marketing, intent-driven campaigns, brand awareness, event (live & virtual) planning and execution, web development, video production, graphic design, webinar planning and execution, as well as the development, and management of an extensive lead-generation process, and key metric tracking across multiple business units - Ad impressions up 170% YoY and company brand searches up 11%
- Work closely with account teams across the globe to identify key accounts and areas of opportunity to develop strategies for delivering thoughtful, timely, personal, agile and effective lead-generation campaigns - 250+ campaigns YTD driving 33% growth in marketing influenced wins
Web Marketing Manager: Web, Graphic & Video Design
Aastra
07.2007 - 10.2013
- Utilized a large and diverse range of skills such as web design, graphic design, video development, interactive media, email marketing, collateral design, logo and identity design, social media marketing, content marketing, training development and event planning to successfully execute global communications and marketing campaigns
Marketing Manager
Nationwide Internet
06.2005 - 06.2007
- Successfully redesigned corporate website and seven-acquisition company's websites to create one cohesive brand and platform.
- Supervised web development team and oversaw customer website development projects, edits and troubleshooting.
- Responsible for internal web-based projects and achieving marketing objectives.
- Created print and web advertisements.
Marketing & Web Specialist
The Proctor Dealerships
05.2001 - 06.2005
- Developed and maintained multiple internal and customer-facing websites for the Proctor Dealerships Automotive Group, comprised of 3 dealership locations and 7 large automotive brands (Acura, Buick, GMC, Honda, Hummer, Pontiac and Saab).
Education
Bachelor of Science - Information Science
Florida State University
Tallahassee, FL05-2001
Skills
Account-Based Marketing
Digital Marketing
Lead Generation
Marketing Automation
Team Leadership/ Strategy
Web Development
Video Production
Graphic Design
Social Media Marketing
Content Marketing
Event Planning
Hubspot
Pardot
6 Sense
Zoominfo
Salesforce
Adobe Creative Suite
LinkedIn Campaign Manager
Timeline
Sr. Marketing Communication Specialist
Ribbon Communications
10.2013 - Current
Web Marketing Manager: Web, Graphic & Video Design
Aastra
07.2007 - 10.2013
Marketing Manager
Nationwide Internet
06.2005 - 06.2007
Marketing & Web Specialist
The Proctor Dealerships
05.2001 - 06.2005
Bachelor of Science - Information Science
Florida State University
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