Lance Mills
Frisco
Summary
Dynamic and results-oriented sales executive with over 17 years of experience driving success in enterprise, SMB, and partner sales organizations. Proven track record in accelerating market growth, enhancing channel partnerships, and implementing impactful revenue strategies within competitive B2B and technology sectors. Expertise in building and scaling high-performing teams, developing data-driven go-to-market plans, and spearheading enterprise-wide transformations that foster sustainable growth and operational excellence. Acknowledged for cultivating a culture of accountability, collaboration, and innovation that consistently yields exceptional business outcomes.
Overview
15
15
years of professional experience
Work History
Associate Director
Verizon
07.2019 - Current
- Direct the DFW market organization, overseeing $400M+ in annual revenue across 70+ retail and B2B sales locations.
- Manage 6 Senior Managers and 40+ Account Managers, aligning sales execution with enterprise goals.
- Drove over 100 enterprise Fixed Wireless Access (FWA) deals through expanded WCP partner engagement, enhancing channel-driven revenue.
- Achieved top national performance by aligning go-to-market strategies with service provider partnerships and consistent quota overachievement.
- Launched fraud-prevention dashboards to protect tens of millions in recurring revenue, enhancing operational risk mitigation.
Senior Trainer – Retail, Indirect & SMB Sales
Verizon Wireless
03.2013 - 07.2019
- Designed and delivered advanced sales, leadership, and product training across live and virtual platforms using modern adult learning principles.
- Co-led national training initiatives, including:
- SMB Masters (Levels 1, 2 & 3)
- National Onboarding Program for Indirect Account Managers
- Developed and launched the Pacific Market SMB New Hire Program; participants averaged 102% quota attainment within the first 90 days.
- Produced and edited SMB podcast episodes optimized for mobile-first delivery via IGTV, achieving high adoption rates.
- Served as Performance Consultant and liaison for the Pacific Market, identifying skill gaps and implementing scalable training solutions.
- Oversaw national curriculum reviews, user acceptance testing (UAT), and cross-functional rollout of training programs.
General Manager – Retail Sales
Verizon Wireless
12.2011 - 03.2013
- Led high-performing retail sales team to achieve top SMB performance, including a #2 ranking in the South Central Region (2012).
- Promoted five specialists within 18 months and received the Coin of Excellence for leadership and talent development.
- Oversaw all aspects of store operations: hiring, coaching, performance management, inventory, and budget adherence.
- Ensured alignment with corporate KPIs and maintained high-quality customer experience standards.
Assistant Manager – Retail Sales
Verizon Wireless
08.2010 - 11.2011
- Directed day-to-day team operations, consistently achieving sales quotas and driving customer retention.
- Managed staffing, hiring, coaching, inventory control, and financial accountability.
- Promoted store excellence through operational discipline and strong product knowledge.
Education
Bachelor of Science - Organizational Leadership
Rogers State University
Claremore, OK05-2014
Skills
- Channel & Partner Strategy (WCP, TSO, Mid-Market)
- Enterprise & Service Provider Sales Leader
- Go-to-Market Execution & Revenue Growth
- Executive Relationship Management
- Operational Risk & Fraud Prevention Awareness
- High-Performance Culture Development
- Community Brand Awareness Strategy
Timeline
Associate Director
Verizon
07.2019 - Current
Senior Trainer – Retail, Indirect & SMB Sales
Verizon Wireless
03.2013 - 07.2019
General Manager – Retail Sales
Verizon Wireless
12.2011 - 03.2013
Assistant Manager – Retail Sales
Verizon Wireless
08.2010 - 11.2011
Bachelor of Science - Organizational Leadership
Rogers State University