Lance Minnite
Fresno,CA
Summary
Accomplished professional offering high performance leading development and implementation of superior plan strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Highly-motivated professional with desire to take on new and progressive challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly pivoting into new roles and responsibilities.
Overview
30
30
years of professional experience
Work History
Regional Sales Manager and National Accounts
Lotus Communications
Fresno, CA
07.2019 - Current
- Developed and managed regional and national sales programs, platforms and market operations.
- Analyzed regional market trends to discover new opportunities for growth.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Held weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
- Led, coached and developed employees to achieve sales goals.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Oversaw national, regional and local sales managers and staff.
- Used change methodologies to increase sales and led projects for increased productivity.
Account Manager
Sinclair Broadcast Group
Fresno, CA
05.2012 - 07.2019
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Built and maintained productive relationships with customers and internal partners.
- Acted as main point of contact in matters relating to client concerns and needs.
- Renewed existing accounts by cementing trusting relationships with customers.
- Negotiated contracts and closed agreements to maximize profits.
- Kept accurate records pertaining to inventory and account notes, documenting any contract updates and renewals.
- On camera public speaking regularly as program host.
Advertising Account Executive
Granite Broadcasting
Fresno, CA
05.2010 - 03.2012
- Identified new opportunities for growth in existing markets through competitive analysis.
- Developed and maintained relationships with clients to ensure satisfaction with advertising campaigns.
- Assessed effectiveness of completed campaigns against established goals and objectives.
- Tracked sales leads generated from various marketing initiatives and reported back to clients.
- Monitored campaign performance and analyzed data to make strategic recommendations.
- Managed and retained existing client accounts.
- Leveraged market analytics to secure new clients in growing territories.
FM Radio Station Owner
Lance Broadcasting LLC
Chama , NM
05.2004 - 11.2011
- Oversaw budgeting and financial management.
- Reviewed legal documents related to business operations.
- Collaborated with other owners on joint ventures and shared resources.
- Analyzed industry trends to develop competitive strategies.
- Provided direction and guidance to employees.
- Implemented quality assurance processes to ensure product excellence.
- Managed daily operations of business, including hiring and training staff.
- Developed strategic plans to increase profitability and efficiency.
- Ensured compliance with applicable laws and regulations related to business operations.
- Identified new opportunities for growth, expansion, and diversification.
- Developed policies and procedures for the organization.
- Conducted performance reviews for employees on a regular basis.
- Ensured compliance with local, state, and federal regulations.
- Employed and managed vendors by negotiating deliverables, cost and expected quality.
- Developed and implemented successful sales strategies to meet business goals.
- Led startup and creation of operational procedures and workflow planning.
- Oversaw project execution, phase progress, workmanship, and team performance to drive on-time completion of broadcast system upgrades in compliance with FCC rules and regulations.
- Hired and trained new department managers to increase team oversight and productivity.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Directed or coordinated financial or budget activities to fund operations and maximize investments.
Regional Sales Manager
Peak Broadcasting / CBS Radio
Fresno , CA
10.2006 - 02.2009
- Analyzed regional sales performance data to develop actionable insights.
- Identified opportunities for cross-selling and up-selling within existing customer base.
- Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Maintained accurate records of all sales activities including leads generated and closed deals.
- Created promotional campaigns to increase sales in the region.
- Monitored competitor activities and analyzed pricing trends in the region.
- Developed strategies and plans for regional sales growth.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Penetrated new markets by investigating competitor products, services, and trends.
National Sales Manager / Account Executive
Clear Channel / AM FM / Patterson / Cen Cal
Fresno , CA
04.1994 - 10.2006
- Developed incentives program that motivated employees while meeting organizational goals.
- Analyzed market trends to identify potential opportunities for growth.
- Monitored competitors' activities and adjusted pricing accordingly.
- Managed multiple projects simultaneously while meeting tight deadlines without compromising quality standards.
- Developed and implemented strategies to increase sales revenue.
- Prepared monthly, quarterly and annual sales forecasts to determine short and long-term performance objectives.
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
- Delivered sales presentations at national agency meetings to highlight industry trends, provide additional training, clarify new business goals and award top sellers.
- Gave sales presentations, negotiated contracts and promoted services to customers.
- Stayed up to date with new product launches and kept sales team members on board with changing plans.
- Acknowledged nationally for generating revenue, acquiring high-profile clients and maintaining high customer retention record.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Education
Bachelor of Arts - Journalism
San Diego State University
San Diego, CASkills
- Operations Management
- Presentations and Public Speaking
- Program Coordination
- Strategic Planning
- Business Development
- Forecasting and Reporting
- Effective Multitasking
- Partnership Development
- Management Collaboration
- Account Management
- Market Research and Sales Analysis
- Motivational and Inspirational
- Conflict Resolution
- Marketing and Promotional Campaigns
- Verbal and Written Communication
- Staff Development/Training
Accomplishments
- Published Author
- Inventor and U.S. Patent Holder
- Licensed by the California Department of Real Estate
- Successfully Engineered the Enhancement of an FM Radio Station - Former Owner
Timeline
Regional Sales Manager and National Accounts
Lotus Communications
07.2019 - Current
Account Manager
Sinclair Broadcast Group
05.2012 - 07.2019
Advertising Account Executive
Granite Broadcasting
05.2010 - 03.2012
Regional Sales Manager
Peak Broadcasting / CBS Radio
10.2006 - 02.2009
FM Radio Station Owner
Lance Broadcasting LLC
05.2004 - 11.2011
National Sales Manager / Account Executive
Clear Channel / AM FM / Patterson / Cen Cal
04.1994 - 10.2006
Bachelor of Arts - Journalism
San Diego State University
REFERENCES
- OFELIA GONZALEZ - CHILDREN SERVICES NETWORK (559)-708-1357
- KAREN SHOJI - COUNTY OF FRESNO (559)-905-6605
- ERIC CURTIS JOHNSON - KMJ RADIO (559)-284-0927
- TAMI PELUSO - UCP SAN DIEGO (415)-817-1817
- KRISTIN ALVES - ABC KFSN 30 / FRESNO CHAMBER OF COMMERCE (559)-960-7751
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