Summary
Overview
Work History
Education
Skills
Sales And Operations
Brand Marketing And Business Development
Sales Results
Hobbies and Interests
Timeline
Generic

LANCE NELSON

Summary

Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

13
13
years of professional experience

Work History

Managing Partner

FIJI WILD COFFEE
03.2021 - 12.2023
  • Managed financial, operational and human resources to optimize business performance.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Worked directly with native Fijian villages to hand forage wild growing coffee throughout the jungles of Fiji positively impacting at least 30-40 Fijian lives on a daily basis
  • Launched fijiwildcoffee.com in August of 2022
  • Established and implemented business procedures and process improvements.
  • Analyzed and presented financial standings and cost effectiveness to other partners and investors.
  • Increased revenue by 200% with successful promotional strategies and reductions in costs.

Director of New Business

Q FACTOR
03.2019 - 03.2020
  • Secured $250K in grants for adaptive reuse projects located in Salt Lake City, UT
  • Managed P&L and $2MM forecast for Drumbeat Interior Design firm
  • Founded new Teknion Dealership in Salt Lake City, UT
  • Managed business to profitability in year one
  • Planned and executed all architectural glass walls and furniture for Industry SLC ($2MM).

Director of Sales-U.S. & Emerging Markets

BRYDGE
10.2017 - 10.2018
  • Increased sell-through 200% with major U.S Retailers
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established new distribution in Canada & Central America resulting in $1MM incremental business.
  • Established pricing strategies to maintain competitive pricing and maximize profits.

Southern Hemisphere Sales & Marketing Manager

SKULLCANDY, Inc.
04.2016 - 10.2017
  • Analyzed sales and marketing data for improved strategies.
  • Implemented, executed and strategically expanded business channel partnerships and program initiatives.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.

Latin America Sales & Marketing Manager

SKULLCANDY, Inc.
05.2013 - 04.2016
  • Analyzed sales and marketing data for improved strategies.
  • Implemented, executed and strategically expanded business channel partnerships and program initiatives.

EMEI Operations Coordinator

SKULLCANDY, Inc.
10.2010 - 05.2013
  • Actively managed inventory drop shipments from China to distribution partner in Sweden.
  • Provided direction and guidance to internal teams in order to achieve targets.

Education

Bachelor of Science, Business Administration -

University of Sioux Falls
Sioux Falls, South Dakota

Skills

  • Strategic Planning
  • Budgeting & Forecasting
  • Demand Creation
  • P&L management
  • Recruitment Strategies
  • Mentoring and Training
  • Sales Leadership
  • Project Management
  • Negotiation
  • Business Development

Sales And Operations

Developed rolling multi-year sales plans for Southern Hemisphere and Latin America business; Quarterly and annual reviews with executive teams, Implemented bottom-up forecasting strategy to ensure better forecast accuracy and in store performance., Conducted market and door studies to optimize brand penetration in underperforming and expansion markets, Developed distribution strategies and conducted regional analysis to ensure that the doors, pricing, product mix and marketing were tracking against growth plans and company set goals., Established new distribution channels and partners where possible; ensuring the integrity of the brand was upheld globally

Brand Marketing And Business Development

Worked directly with regional distributors and ambassadors to create compelling content in line with brand standards, Pioneered Skullcandy's International training program – Resulting in 2,000 doors being trained to sell Skullcandy products and optimized merchandising to drive ASP and profitability, Executed largest international brand campaign with Claro, the largest wireless provider in South America; resulting in a multi-year partnership and $2MM incremental business

Sales Results

Skullcandy's Fastest Growing Markets – Led the company's fastest growing markets across Latin America, Middle East, Australia, New Zealand and South Africa, Double-Digit Sales Growth – consistently exceeded company targets seven years in a row ($5MM-$10MM from 2010-2017), Consistently increased top line revenue, as well as gross and operating margins annually by utilizing strategic pricing, merchandising strategies and general management

Hobbies and Interests

Family, action sports, golf, travel

Timeline

Managing Partner

FIJI WILD COFFEE
03.2021 - 12.2023

Director of New Business

Q FACTOR
03.2019 - 03.2020

Director of Sales-U.S. & Emerging Markets

BRYDGE
10.2017 - 10.2018

Southern Hemisphere Sales & Marketing Manager

SKULLCANDY, Inc.
04.2016 - 10.2017

Latin America Sales & Marketing Manager

SKULLCANDY, Inc.
05.2013 - 04.2016

EMEI Operations Coordinator

SKULLCANDY, Inc.
10.2010 - 05.2013

Bachelor of Science, Business Administration -

University of Sioux Falls

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