Lance Orso
Dallas,TX
Summary
- Results-driven General Sales Manager proficient in motorcycle/watersport products. As well as retail sales with accessories and clothing. Specialized in increasing sales and maximizing team success. Talented motivator and leader with a decisive, hardworking and resourceful approach.
- Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
- Talented General Sales Manager with a deep understanding of market trends, customer needs and effective sales strategies.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
22
22
years of professional experience
Work History
General Sales Manager/GM
Dallas Harley-Davidson
Dallas, TX
01.2018 - 10.2021
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Upheld company policies and implemented standards fairly.
- Maintained extensive knowledge of company products and services.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Supervised sales team to support employees and deliver smooth sales processes for clients.
- Organized promotional events and interacted with community to increase sales volume.
- Held bi-weekly meetings to identify techniques to overcome sales obstacles.
- Resolved customer issues quickly and managed numerous accounts to increase sales and meet quotas.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Initiated new sales and marketing plans for product roll-outs, distribution and media strategy.
- Identified opportunities for growth within territory and collaborated with sales teams to reach sales goal.
- Increased monthly gross sales and exceeded goals for sales, revenue and profit margins.
- Conduct morning huddles with sales staff to ensure that the department was performing and handling all the daily task expected of them.
Finance Manager
Dallas Harley-Davidson
Dallas, TX
01.2016 - 10.2021
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Created organizational structures to improve accounting and finance functions.
- Executed vendor setup and payment, administration of bank accounts and account reconciliations.
- Increased revenue by assisting with operations management, sales and marketing efforts.
- Analyzed financial statements against forecasts to prepare high-level variance analysis.
- Protected company assets with strategic risk management approaches.
- Created documents to display financial reports and data using.
- Mitigated process gaps and managed financial operational functions.
- Consulted with representatives of regulatory agencies to complete accurate filings and uphold strict compliance.
- Audited, balanced and reconciled payroll for more than personnel.
- Evaluated applications against outline specifications to approve, reject or recommend adjustments files.
- Managed tracking of offices and headquarters expenses.
- Decreased monthly expenditures through effectively reviewing documents and identifying problem areas.
- Assessed expansion plans and presented costs to forecast trends and recommend changes.
Sales Associate
Dallas Harley-Davidson
Dallas, TX
06.2013 - 10.2021
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Provided positive first impressions to welcome existing, new and potential customers.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions regarding sizing, accessories and proper care for merchandise.
- Engaged with customers to effectively build rapport and lasting relationships.
- Prepared merchandise for sales floor by pricing or tagging.
- Solved customer challenges by offering relevant products and services.
- Increased sales by offering advice on purchases and promoting additional products.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Processed product returns and assisted customers with other selections.
- Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
- Maintained records related to sales, returns and inventory availability.
- Boosted sales by conferring with customers to evaluate purchase requirements and recommend best-fit company offerings.
- Trained and developed new sales team associates in products, selling techniques and company procedures.
- Completed orders and organized product deliveries to meet customer timetables.
- Tracked stock using company inventory management software.
- Loaded and unloaded merchandise using ladder and pallet jack.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Worked alongside retail representatives to enhance product presentations and advertising collateral.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Developed, marketed and sold full range of products and support services.
- Educated associates on market trends and stayed up-to-date on forecasts.
Service and Parts Manager
Arlington Motorsports
Arlington, TX
01.2011 - 05.2013
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Trained team members in successful strategies to meet operational and sales targets.
- Developed and implemented new procedures for improving inventory control and reducing time required locating parts by modifying part numbers and locations.
- Ordered parts for customers
- Processed and reshelved return orders, checking for discrepancies, potential usage and [Type] issue.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Rearranged parts department to better serve changing trends.
- Submitted reports to senior management to aid in business decision-making and planning.
- Moved parts to designated bays for deliveries using equipment while overseeing safety procedures.
- Located new vendors with better costs per unit and set up favorable terms and pricing structures to reduce company expenses.
- Partnered with managers to implement operational enhancements for paperwork processing.
Parts/Parts and Service Director
Action Powersports KTM
Arlington, TX
01.2009 - 12.2010
- Rotated merchandise and displays to feature new products and promotions.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Established team priorities, maintained schedules and monitored performance.
- Assisted in organizing and overseeing assignments, planning and coordinating in-house and outsourced resources.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Managed overstocking, restocking and inventory control procedures.
- Prepared team race trailer/parts room.
- Inventory audits split between race trailer and parts room
- Performed customer needs assessments and coordinated resolutions with supply chain and quality teams.
Education
Finance
Finance School of Harley Davidson
Dallas, TX01.2016
GED -
Joshua High School
Joshua, TX05.2005
Skills
- Shipping and Receiving Oversight
- Interdepartmental Collaboration
- Audit Appraisals
- Correcting Patterns
- Customer Trend Analysis
- Operating Procedures and Policies
- Team Member Motivation
- Profitability Assessments
- Networking Events
- Customer Complaint Resolution
- Ethical Standards
- Sales Program Coordination
- Sales Quota Management
- Operational Records Review
- Team Recruiting and Onboarding
- Staff Meetings
- Advertising Campaigns
- Administering Social Media Accounts
- Budgeting and Expenditures
- Sales Records Management
- Corrective Actions
- Workforce Scheduling
- Price Schedules
- Strategic Partnership
- Persuasive Negotiations
- Constructive Feedback
- Customer Service and Assistance
- Retail Knowledge
- Online Auctions
- Consultative Selling Techniques
- Community Organization
- Order Management
- Customer Billing
- Digital Sales
- Promotions and Marketing Strategies
- Financial Recordkeeping
- Strategic Networking
- Customer Order Management
- Supplier Relations
- Persuasive Selling
- Sales Tracking
- Store Displays
- Brand Marketing
- Operational Standards
- Profit and Revenue-Generating Strategies
- Territory Volume
- Product and Service Management
- Social Media Platforms
- Professional Integrity
Timeline
General Sales Manager/GM
Dallas Harley-Davidson
01.2018 - 10.2021
Finance Manager
Dallas Harley-Davidson
01.2016 - 10.2021
Sales Associate
Dallas Harley-Davidson
06.2013 - 10.2021
Service and Parts Manager
Arlington Motorsports
01.2011 - 05.2013
Parts/Parts and Service Director
Action Powersports KTM
01.2009 - 12.2010
Finance
Finance School of Harley Davidson
GED -
Joshua High School
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