Lanchu Pu

- Collaborated with management to develop and execute merchandising and promotional strategies.

- Worked closely with the planning team to develop and execute seasonal plans and open-to-buy strategies.

- Communicated business needs to management and ensured merchandising and marketing strategies were

implemented.

- Established best practices and processes suitable for a growing e-commerce business.

- Partnered with cross-functional teams on product development and new listing category.

- Led social media management, identified influencer partnerships, and optimized online traffic.

- Collaborated on marketing campaigns, generated leads, and established partnerships with 3PL.

- Conducted PR outreach to US and international microbloggers, amplifying brand exposure.

- Spearheaded 25+ new product implementation projects, ensuring on-time deliveries, quality standards, and budget adherence.

- Researched opportunities to expand product offerings and collaborated with partners on new product development.

- Collaborated with international suppliers and partners to source products both offline and online, focusing on finding the best solutions to meet procurement needs.

- Crafted quality assurance and product requirement sheets to mitigate risks and optimize launches.

- Prepared keyword and data analysis reports, enhancing Amazon and Walmart.com marketing.

- Oversaw Amazon seller accounts across 6 countries (EU & UK), facilitating international expansion.

- Leveraged advanced keyword analysis and research software to determine New Product Introductions (NPI) with high market potential.

- Managed Canada listing setup, contributing to 5% of US sales in Canada.

- Orchestrated brand website development on Shopify and digital plans on various e-commerce platforms for 6 active brands managing product catalogue and optimize listings.

- Worked closely with our manufacturing partners to ensure the highest quality standards and on-time delivery of products.

- Demonstrated crisis management skills, resolving ASIN suspension and hijacking issues.

• Delivered personalized customer assistance and utilized social media for client engagement.
• Supported boutique projects, maintaining inventory and organization.
• Developed and maintained strong client relationships, resulting in a 15% increase in repeat business.
• Achieved and exceeded monthly sales targets through effective product knowledge and upselling techniques.
• Contributed to the visual appeal of the store by assisting in merchandising and maintaining displays.

• Provided personalized customer assistance and managed VIP clients for special customization products.
• Utilized social media for lead generation and relationship-building with bulk buyers.
• Exceeded sales targets by 20% through effective product knowledge and strategic upselling.
• Collaborated with the team to organize and participate in client events and promotions.
• Maintained the store's visual standards by actively participating in merchandising and display activities.

• Provided detailed product knowledge to customers.
• Assisted customers with selecting products that best suited their needs.
• Executed daily store operations including opening and closing procedures.
• Processed payments accurately and efficiently using point of sale systems.