Landon Faulkner

Key Areas of Responsibility/Management: Digital advertising, Marketing Operations, website maintenance/development, SEO and SEM, Email Marketing, SDR Management

• Responsible for all marketing pipeline stages for both new logo acquisition and client upsell programs
• Manage team of three Sales Development Representatives responsible for both inbound and outbound lead generation and management
• Provide sales training to develop talent, hit quotas, and fill Account Executive's pipelines

Key Accomplishments:

• Built and launched a full marketing technology stack within first 90 days, including: HubSpot & Salesforce
• Have continually improved conversion rates across all lead stages, including improvement of a Sales Accepted Meeting to Sales Qualified Lead (SQL) conversion rate from 14% to 80% in 3 months

Tools Used: HubSpot, Salesforce, Salesloft, Adobe Creative Cloud, Google Ads, etc.

Key Areas of Responsibility/Management: Digital advertising, website maintenance/development, SEO and SEM, Email Marketing, Marketing

• Manage team of four direct reports both domestically and internationally
• Work with various vendors, including website development and digital advertising implementation (organic and paid) to improve inbound lead performance
• Build and maintain robust lead forecasting model and budget with monthly target tracking and benchmarking analysis
• Key focus on each aspect of demand generation pipeline, regular deep analysis of stage performance for optimization
• Monthly reporting and presentation of performance to marketing and sales development leadership, including C-Suite

Key Accomplishments:

• Oversaw creation and implementation of new lead scoring model within Marketo
• Helped manage and launch new website including 10 localized sites
• Was selected as non-quota-carrying President's Club winner for 2021

Tools Used: Marketo, Salesforce, Drupal, 6Sense, ON24, RingLead, ZoomInfo, etc.

• Focus on improving conversion, retention, and sentiment of international customer base through multi-channel marketing campaigns
• Integral part of new website build and launch including 10 localized sites
• Develop and manage co-branded campaigns with strategic partners

Tools used: Marketo, Salesforce, ON24, Adobe Creative Cloud, etc.

• Lead team to turn three-year eCommerce loss trend into profitability and sustained growth - radical turnaround that produced average monthly net margin change from -4.5% to 11.3%
• Completely overhauled all email marketing resulting in 2.6% increase in conversions and 112% increase in revenue generated over previous 60- day period through more targeted and robust automated drip campaigns
• Rebuilt branded service's landing page with white paper, explainer video, and updated imagery/graphics which resulted in nearly 400% increase in page views, 29% increase in time on page, and form-fill conversion rate increase of 43%.

• Managed social media content, analytics, and campaigns – Increased Instagram followers organically by 35% in 12 months
• Managed brand blog, contributors, topics and posts; increasing blog site visits by 28% over last 12 months

• Reduced response rate from over 28 hours to less than 6 hours
• Created first company customer service guide including comprehensive section of questions and answers
• Professional use of Adobe Cloud products, including Photoshop, Lightroom, and Bridge.

• Photography work includes product photography, media coverage, portraits, family, weddings, engagements, senior photos, lifestyle, product, and nature/landscape
• Professional use of Adobe Cloud products, most specifically Photoshop, Lightroom, and Bridge.