Landon Matthew McFarland

Motivated student currently working towards Master of Science in Business Analytics. Adept at prepping resources, equipment, and materials for research. Extensive background in data analysis and experimental research.

• EAGLE Scholar Career & Leadership Development Program, Membership awarded to hard-working students, driven to graduate, and who would benefit from career advisement. Advised by Dr. Joe Paul, the current President of The University of Southern Mississippi.
• General Member, Phi Kappa Phi Honor Society, Membership awarded to top 10% of undergraduate students, 04/22 – May 2023.
• General Member, Beta Gamma Sigma Business Honor Society, Membership awarded by invitation only to top 10% of undergraduate business students attending an AACSB-accredited university, 11/21 – May 2023
• Cintas Business Student Ambassador, Hosted tours of USM College of Business & Economic Development for 100+ potential students, Summer 21 – May 2023.
• Parliamentarian, Business Student Advisory Council, Assisted with ensuring College of Business & Economic Development student organizations followed bylaws and university policy, Met bi-weekly with the Dean of the College of Business & Economic Development to discuss organizational news, 05/21 – 12/21.
• Director of Academic Affairs, Delta Tau Delta, Led chapter to increase aggregate GPA by 0.7 points, Consulted with members and created strategies to increase individual GPAs, Assisted multiple members in recovering scholarships, sustaining USM Honors College statuses, and creating future academic bylaws for local chapter, 11/20 – 11/21.
• President, American Marketing Association, Planned meetings, oversaw recruitment, and created chapter plans, Led chapter to provide multiple social, community service, and professional events, recruited 20+ members for organization, 09/20 – 04/22.
• Senior Vice President, Delta Sigma Pi, Oversaw recruitment for organization, Led chapter to have successful recruitment in online semester, Assisted with managerial responsibilities for local chapter, 05/20 – 12/20.

• Microsoft Excel Associate 2019 Certification
• Tableau Desktop Specialist Certification
• Beta Gamma Sigma Ethical Leadership Certification
• Hootsuite Platform Certification
• CITI Training: Human Subjects Research Certification
• IBM SPSS Data Analysis Experience
• Qualtrics Data Collection Experience
• Stata Coding and Data Analysis Experience
• NVivo Thematic Coding Experience

• MKT 688 – Quantitative Modeling in Marketing
• MKT 613 - Consumer Behavior Seminar
• MKT 537 - Relationship Marketing Management
• MGT 691 - Research Methods II
• MGT 690 – Research Methods I
• AC 610 – Introduction to Accounting Research I
• MIS 492 - Data Visualization (Tableau Certification Course)
• ECO 490 - Introduction to Econometrics (Stata Experience)
• ECO 492 - Economics Research Capstone
• MKT 424 - Marketing Research (SPSS Experience)