Summary
Overview
Work History
Education
Skills
Work Availability
Quote
Timeline
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Landon Metcalf

Landon Metcalf

Seattle,WA

Summary

Resourceful professional with successful track record in developing innovative web designs and features. Possesses solid knowledge of HTML, CSS, PHP, JavaScript and several frameworks including React, Bootstrap, Tailwind, Laravel and .Net, with ability to quickly learn new technologies. Demonstrated success in identifying and resolving complex code issues.

Overview

10
10
years of professional experience

Work History

Full Stack Engineer, Lead Front End Developer

HC Brands
01.2022 - Current
  • Spearheaded cross-functional collaboration by acting as liaison between marketing/design and tech teams, translating company goals into precise tech requirements, ensuring alignment between vision and execution.
  • Leveraged the LAMP stack and JavaScript/jQuery on the Magento framework to engineer comprehensive solutions, including dynamic email templates, ADA enhanced landing pages, and product-review solicitation systems, generating tens of thousands of reviews, bolstering credibility, and driving increased conversions.
  • Developed custom front-end features such as innovative carousels, UX optimizations to ADA standards, full site and page redesigns which led to the enhancement of user engagement, user conversion and product visibility.
  • Lead the integration of 3rd party services (Optimonk, Mailchimp, Survey Sparrow) via custom APIs, elevating marketing agility and revenue streams.
  • Implemented fail-safe mechanisms for critical 3rd party APIs, ensuring uninterrupted sales pipelines.
  • Lead the installation, debugging, testing and migration of analytics and tracking dependencies like Google Analytics 4 and social media tracking scripts, enhancing data precision for strategic decision-making.

Operations Database Engineer

Blue Cross Blue Shield, Blue
09.2020 - 12.2021
  • Increased process optimization and automation, driving increased value and efficiency by applying analytical focus.
  • Extracted, organized, and analyzed data using DB2 SQL, SAS, Power BI, and Python, providing actionable insights for informed decisions.
  • Automated reporting processes with SAS Enterprise Guide, VBA code and macros, eliminating human error.
  • Proactively ensured the precision of stakeholder reports, guaranteeing an accurate representation of company data.
  • Developed and deployed automated processes for real-time monitoring of critical business information and swiftly generated ad-hoc reports for agile troubleshooting.

Senior Account Manager, Project Manager

Vizergy
08.2016 - 07.2019
  • Evaluated and executed strategy using multifaceted marketing channel analytics, optimizing ROI and resource allocation.
  • Managed site builds with unwavering focus on UX and SEO, delivering websites valued in range of $5,000 to $50,000 per site, while championing client branding goals.
  • Collaborated closely with the development team to conceptualize custom solutions for analytics reporting and conversion optimization.
  • Devised strategic PPC plans and skillfully managed PPC accounts, achieving net positive ROAS on all accounts.
  • Increased client business growth by expertly executing holistic, integrated marketing solutions and delivering insightful, custom reports.

Account Manager

Web.com
11.2014 - 08.2016
  • Served as project manager for high value website research & discovery, design, programming and delivery for projects ranging in value between $15,000 and $50,000 per website build.
  • Increased overall total book of sales by ~40% from initial set of clients.
  • Created multifaceted reporting templates using SUMIF/AVERAGEIF, INDEX MATCH, VLOOKUP, pivot tables, IF statements, graphs, custom formatting and more in excel to aid in multi-department reporting initiatives.
  • Managed consistently volume-positive book of business with monthly ad spend ranging between $750 per month to $50,000 per month.
  • Determined strategic based solutions for client needs using several digital platform tools to achieve optimal ROIs.

Marketing Analyst

Blue Cross Blue Shield Of Florida
08.2013 - 04.2014
  • Constructed landing pages and reported on web traffic and trends.
  • Created competitive analysis reports and other presentations to aid senior leadership in digital marketing development & decision-making.
  • Managed ~$1M in advertising budget which was leveraged to generate 15% reduction in cost per lead and improved SEM ad positions by 58% compared to previous year.
  • Optimized and restructured Google and Bing PPC search & display ad campaigns – Google AdWords certified.
  • Reported and monitored on existing initiatives with recommendations on how to improve ROI – Google Analytics Principles Certified.

Education

B.S - Psychology

University of North Florida
Jacksonville, FL
2009

Certification - Advanced Software Engineering

Hack Reactor
07.2019 - 12.2019

Skills

  • API
  • Back-End Development
  • Express Server
  • Front-End Development
  • Full-Stack Development
  • Git
  • Javascript
  • jQuery
  • Magento
  • Mongo DB
  • Next JS
  • Node JS
  • Non-Relational Database
  • Object-Oriented Programming
  • ORM
  • PHP
  • Python
  • REST API
  • React Framework
  • SOAP
  • SQL
  • TypeScript

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt

Timeline

Full Stack Engineer, Lead Front End Developer

HC Brands
01.2022 - Current

Operations Database Engineer

Blue Cross Blue Shield, Blue
09.2020 - 12.2021

Certification - Advanced Software Engineering

Hack Reactor
07.2019 - 12.2019

Senior Account Manager, Project Manager

Vizergy
08.2016 - 07.2019

Account Manager

Web.com
11.2014 - 08.2016

Marketing Analyst

Blue Cross Blue Shield Of Florida
08.2013 - 04.2014

B.S - Psychology

University of North Florida

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Landon Metcalf