Landon Rickert
Marketing & Social Media
Auburn,PA
Summary
Innovative and savvy Social Media Manager offering 8 years' of marketing, social media, and advertising experience. Proactive and hardworking individual talented in program integration, strategic planning, social marketing evaluation, content creation, and paid and organic growth. Recognized for consistently exceeding goals and expectations.
Overview
10
10
years of professional experience
Work History
Marketing Associate
Ice Barrel
Denver , Colorado
09.2021 - Current
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Authored crisp and interesting marketing copy to engage target consumers and drive sales.
- Coordinated art and graphics creation for effective merchandising.
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Facilitated the on-boarding of 100+ new customer accounts in 2021.
Social Media Producer
Outsider Media Network, LLP
03.2021 - 10.2021
- Implemented a bi-weekly meeting with other department heads to discuss goals, updates, and challenges, increasing productivity across departments by 20% YoY.
- Aided in SEO strategy in the process of planning, outlining, and implementing steps designed to improve search engine rankings.
- Managed company Facebook, Instagram, and Twitter accounts to maintain brand awareness and on-brand social voice.
- Created and distributed 350+ relevant on-brand content pieces through our companies Facebook, Instagram, and Twitter, and Reddit pages.
- Performed research on current benchmark trends and audience preferences within the outdoor, entertainment, and country music industries.
- Organized and maintained upkeep on social media content calender.
- Managed multiple Facebook communities with well over 1 million+ followers and members.
Social Media Manager / PR Manager
Favorite Rods USA, LLC
Thayer, MO
02.2018 - 02.2021
- Managed 7 social media accounts to maintain and grow brand presence.
- Joined organization to spearhead marketing and sales initiative for under performing territory. Led the turnaround of multiple poorly performing products and increased sales by 22%.
- Organized and oversaw new product launches by creating marketing materials, writing unique, crafty and attractive copy, and implementing interesting and engaging social media launch strategy.
- Aimed to increase product awareness, attract new customers, retain existing customers, and focus heavily on social media growth.
- Promptly respond to all questions and concerns through page's direct messages and emails about products and pro staff program.
- Responsible for maintaining Emotive SMS mass text service for new product releases, sales, and special events.
- Created and maintained a favorable public image by communicating programs, accomplishments and/or points of view.
- Created an SEO strategy that improved organic search traffic to FavoriteUSA.com by 32% YoY.
Social Media Manager & Community Manager
Universal Bassin’ , LLC
Auburn, PA
08.2014 - 04.2020
- Maintained consistent, daily flow of content on Instagram, Twitter, Facebook, and TikTok, Youtube, and Reddit.
- Accumulated 230,000+ followers on Instagram in less than 3 years.
- Ran collaborative giveaways with well known brands in order to create brand awareness and increase website traffic.
- Managed and monitored a weekly website blog.
- Crafted witty, fun, educational, and engaging content to share across all social platforms.
Skills
Social Media Management
Platform Growth
Content Research and Development
Adobe Suite
Content Creation
Team Management
Program Development
Research and Trend Analysis
Marketing and Advertising
Project Management
Campaign implementation
Campaign management
Branding
Business Development
Scheduling
Time management
Media relations
Pricing strategy determination
Sales expertise
Strategic planning
Communications management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Marketing Associate
Ice Barrel
09.2021 - Current
Social Media Producer
Outsider Media Network, LLP
03.2021 - 10.2021
Social Media Manager / PR Manager
Favorite Rods USA, LLC
02.2018 - 02.2021
Social Media Manager & Community Manager
Universal Bassin’ , LLC
08.2014 - 04.2020