Landon Wilson
Bowie,Maryland
Summary
A proven Marketing Executive with extensive experience in new product development processes, launching and building brands across various industries. Demonstrated business leadership and strategic marketing capabilities with major budget responsibilities. Expertise in strategic planning, new product development, cross-functional leadership, business development, and competitive intelligence assessments. Areas of expertise include: Brand Management, New product development, Positioning and Segmentation, Campaign Development, Project Management, Market Assessments, Marketing/sales management, Global Product Development. Cheerful Client Relations Executive with background attracting new clients and retaining existing accounts. Built and nurtured relationships by pursuing opportunities, delivering information to key contacts and maintaining regular communication. Collaborated with internal teams for smooth service.
Overview
22
22
years of professional experience
Work History
Client Relations Executive
Capital Caring Hospice
2015.01 - Current
- Responsible for the identification, development, and management of new business opportunities for the largest not-for-profit hospice services firm in the metropolitan Washington, DC area
- Achieved above sales target within the first year
- Improved Client Satisfaction: Implemented proactive communication strategies resulting in a measurable increase in client satisfaction scores and positive feedback
- Streamlined Processes: Developed and implemented streamlined processes for client intake and assessment, reducing wait times and improving efficiency
- Enhanced Interdisciplinary Collaboration: Facilitated regular meetings and communication channels between different departments, leading to improved coordination of care and better outcomes for clients
- Training and Development: Spearheaded training initiatives for staff members on effective communication techniques and client-centered care, resulting in improved interpersonal skills and client engagement
- Community Outreach: Successfully organized and participated in community outreach events to raise awareness about hospice services and support networks, expanding the organization's reach and impact
- Client Retention: Implemented retention strategies focused on building long-term relationships with clients and families, resulting in increased client retention rates and referrals.
Director, Sales and Marketing
The Arbor Company
2012.01 - 2015.01
- Developed and maintained strategic business relationships, which led to higher market visibility, and increased lead generation, sales, and revenue
- Assesses and monitors the competitive landscape affecting the market penetration, producing relevant and timely reports to assist in strategic planning.
Group Manager, Global Access and Ligation Devices
Covidien
2009.01 - 2012.01
- Responsible for the development and implementation of global strategic product plans to maximize market share and profitability of hospital products
- Collaborate with internal and external teams to develop an appropriate launch plan
- Development of marketing initiatives to support the differentiation of our portfolio within key segments of interest in the marketplace
- Accountable for generating key insights and ensuring rigorous Access and Ligation devices business analysis
Director, Cardiovascular Marketing
OTSUKA AMERICA PHARMACEUTICAL, Inc.
2006.01 - 2009.01
- Provided leadership for a multidisciplinary project team focused on the commercial development of the US commercial launch of cardiovascular products from early clinical development to commercialization
- Successful partnership with clinical teams to develop target product profiles to establish appropriate positioning, value proposition, and production plan
- Partnered with Medical Affairs counterparts to develop key opinion leaders and scientific/marketing advisory boards
- Managed key elements of establishing the Oncology business unit, through the acquisition, re-branding, and integration of marketed oncology products.
Senior Product Manager
OTSUKA AMERICA PHARMACEUTICAL, Inc.
2002.01 - 2005.01
- Developed, implemented, and managed marketing plans and tactics to optimize sales of marketed products
- Lead marketing efforts for promotional initiatives to customers through sales force, CRM initiatives, Internet, and conventions
- Achieved sales and profit objectives for the brand despite generic product introductions through the development of a pricing strategy.
Education
M.B.A. - General Management/Marketing
University of Virginia
Charlottesville, VAB.A. - Biology
University of Virginia
Charlottesville, VASkills
- Brand Awareness
- Performance Tracking
- CRM software proficiency
- Client Needs Assessment
- Strategic Marketing
- Strategic Planning and Alignment
Timeline
Client Relations Executive
Capital Caring Hospice
2015.01 - Current
Director, Sales and Marketing
The Arbor Company
2012.01 - 2015.01
Group Manager, Global Access and Ligation Devices
Covidien
2009.01 - 2012.01
Director, Cardiovascular Marketing
OTSUKA AMERICA PHARMACEUTICAL, Inc.
2006.01 - 2009.01
Senior Product Manager
OTSUKA AMERICA PHARMACEUTICAL, Inc.
2002.01 - 2005.01
M.B.A. - General Management/Marketing
University of Virginia
B.A. - Biology
University of Virginia
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