Lane Carruth
Plainville,MA
Summary
Highly motivated eCommerce professional with 10+ years of experience focused in shopper marketing, omnichannel and SAAS sales. Goal oriented strategic planner with a strong work ethic and entrepreneurial spirit.
Specialties: Sales, Client Growth, Enterprise Growth & Acceleration, Shopper Marketing, Ecommerce, Customer Marketing, Omnichannel, Strategic Selling, Account Management, Retail Execution, Project Management, Contract Negotiation, Vendor Management, Budgeting, Forecasting, P&L Management, and independent in a Remote Field/Home Office.
Overview
13
13
years of professional experience
Work History
Sr. Commercial Director
Flywheel (formerly WhyteSpyder)
01.2024 - 05.2024
- Successfully exceeded new business goals for Q1. Bringing in $402,179 in monthly recurring revenue with 3 new logos for Flywheel.
- Maintained strong pipeline with new leads that will close additional new logos for company in Q2 and Q3.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships of 12 months or more.
VP, Client Relations
WhyteSpyder
03.2016 - 12.2023
- WhyteSpyder grew year over year during my time there, including 4x in 2022 and an additional 2x in 2023.
- Closed Q4 of 2023 with $4,476,896 in monthly recurring revenue through incremental dollars with existing clients and new logos.
- Consistently exceeded sales goals bi-annually throughout my tenure and ranked amongst the highest salespeople throughout WhyteSpyder.
- Build and maintain strong relationships with Clients, including identifying areas for growth and expansion. Longest standing clients that I brought into the business in 2016, 2017 and 2018 are still Clients today.
- Created and led Account Executive team of 6 people and 2 Directors for the successful completion of project management and retention, resulting in increased efficiency, client satisfaction and renewals.
- Established performance goals for department and provided methods for reaching milestones. Helped team reach and exceed KPIs to receive commissions twice a year.
Director, Client Operations
Rockfish
08.2014 - 02.2016
- Led Kruger Products for Walmart Omnichannel activation, resulting in year over year sales increase for client.
- Led Sam's Club for shopper marketing activation, resulting in new clube memberships and renewals.
- Managed team of 8 Project Managers across all key clients at Rockfish, resulting in client satisfaction.
- Worked closely with organizational leadership and served on Rogers Office Board of Directors.
Account Director/New Business Development Manager
TPN (Omnicom/DAS Network)
05.2011 - 08.2014
- Led Hershey's Shopper Marketing for both Walmart and Sam's Club, resulting in increased sales and return on investment.
- Led Clorox Shopper Marketing for both Walmart and Sam's Club, resulting in year over year growth and increased sales.
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
Education
Bachelor of Science - Journalism, Public Relations & Advertising
Arkansas State University
Jonesboro, ARSkills
- Sales skills & negotiating
- eCommerce & Omnichannel Marketing
- Account Leadership
- Self Motivator
Timeline
Sr. Commercial Director
Flywheel (formerly WhyteSpyder)
01.2024 - 05.2024
VP, Client Relations
WhyteSpyder
03.2016 - 12.2023
Director, Client Operations
Rockfish
08.2014 - 02.2016
Account Director/New Business Development Manager
TPN (Omnicom/DAS Network)
05.2011 - 08.2014
Bachelor of Science - Journalism, Public Relations & Advertising
Arkansas State University